MPhil Marketing

Postgraduate Entry Requirements

Academic Qualifications: Students should have completed a bachelor's degree or its equivalent with a minimum of 65% or above in their country's grading system. The specific entry requirements may vary depending on the chosen program of study. Some programs may have additional subject-specific requirements or prerequisite knowledge.

English language proficiency:

• IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.
• TOEFL: A minimum overall score of 92 on the TOEFL is accepted, with no sub-score in any section falling below 20.
• PTE Academic: A minimum overall score of 62 with no individual score below 59.
• Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Abertay University in the United Kingdom is providing a range of scholarships to support and recognize the achievements of international students. These scholarships are designed to enhance access to quality education and promote diversity within the university community.

Abertay International Scholarship: The Abertay International Scholarship is available for high-achieving international students applying for undergraduate or postgraduate programs.This scholarship offers a reduction in tuition fees, contributing to the overall affordability of education for deserving students.The selection process considers academic excellence, extracurricular achievements, and the potential to contribute to the university community.

Abertay Global Scholarship: The Abertay Global Scholarship is aimed at exceptional international students enrolling in undergraduate or postgraduate courses.This scholarship provides financial support in the form of a tuition fee reduction, making education at Abertay University more accessible to talented individuals from around the world.Eligibility criteria may include academic merit, leadership qualities, and a commitment to making a positive impact.

Commonwealth Shared Scholarship Scheme: Abertay University participates in the Commonwealth Shared Scholarship Scheme, offering opportunities for international students from eligible Commonwealth countries.The scheme typically covers tuition fees, travel expenses, and a stipend, enabling students to pursue their studies without financial constraints.This scholarship emphasizes the importance of collaboration and knowledge sharing among Commonwealth nations.

Research Project Scholarships: International students engaged in postgraduate research projects may be eligible for Research Project Scholarships.These scholarships are often linked to specific research initiatives within the university, providing financial support and opportunities for involvement in cutting-edge research.

The MPhil Marketing program at Abertay University prepares graduates for diverse and influential career opportunities, combining advanced research skills with a deep understanding of marketing principles. 

Market Research Director: Graduates may pursue roles as market research directors, overseeing research teams and guiding strategic decisions based on market insights, consumer behavior analysis, and competitive intelligence.

Chief Marketing Officer (CMO): Careers in executive leadership involve becoming a Chief Marketing Officer, where graduates can lead the development and execution of comprehensive marketing strategies for organizations.

Academic Researcher/Professor: The program prepares graduates for academic careers, allowing them to pursue positions as university researchers or professors, contributing to the academic community through advanced marketing research.

Brand Strategist: Opportunities exist as brand strategists, where graduates can specialize in developing and managing brand strategies, ensuring a strong and consistent brand image in the market.

Marketing Consultant: Graduates may explore roles as marketing consultants, offering specialized expertise to businesses seeking external advice on marketing strategies, market positioning, and promotional activities.

Digital Marketing Specialist: Careers in digital marketing involve leveraging advanced research insights to create and implement digital strategies, social media campaigns, and online marketing initiatives for organizations.

Product Development Manager: Graduates may pursue roles as product development managers, contributing to the creation, positioning, and marketing of products based on in-depth market research and consumer insights.

Advertising Director: Opportunities exist as advertising directors, overseeing the planning and execution of advertising campaigns across various media channels to promote products and services effectively.

Marketing Analytics Manager: Graduates may specialize in marketing analytics, utilizing advanced research and data analysis skills to extract actionable insights for optimizing marketing performance.

Entrepreneurial Ventures: With a research-oriented approach, graduates may choose to start their own marketing firms or ventures, applying insights gained from research to create innovative solutions for businesses in need of marketing expertise.