MSc Accounting and Finance (OGAF) by Research
Abertay University's MSc Accounting and Finance (OGAF) by Research is designed to p...
MSc Marketing by Research
Dundee
INTAKE: Feb, June & Oct
Program Overview
The MSc Marketing by Research program at Abertay University is a dynamic and research-intensive course designed to provide students with advanced knowledge and skills in the field of marketing. This program goes beyond traditional coursework, emphasizing independent research and critical thinking to prepare students for impactful contributions to the marketing domain.
Curriculum: The curriculum is structured to offer a comprehensive understanding of marketing principles, theories, and methodologies. Core courses may cover advanced topics in consumer behavior, marketing strategy, digital marketing, and research methodologies. The program places a strong emphasis on individual research projects, allowing students to delve into specific areas of interest within the broader realm of marketing.
Research Focus: The primary focus of the MSc program is on original and independent research in marketing. Students engage in research projects that explore contemporary issues in marketing, consumer trends, and emerging technologies. The program encourages students to develop critical research skills, apply advanced methodologies, and contribute valuable insights to the marketing discipline.
Industry Engagement: Abertay University actively promotes industry engagement to ensure that research conducted is relevant and applicable to real-world marketing challenges. Students may have opportunities to collaborate with industry professionals, participate in consultancy projects, and engage with businesses to address practical marketing issues through their research.
Global Perspective: The MSc Marketing by Research program incorporates a global perspective by considering international marketing practices, market trends, and cultural influences. Research projects may have a global focus, enabling students to analyze the impact of different cultural contexts on marketing strategies and consumer behaviors.
Location
Dundee
Score
IELTS 6.5
Tuition Fee
£ 13750
Postgraduate Entry Requirements
Academic Qualifications: Students should have completed a bachelor's degree or its equivalent with a minimum of 65% or above in their country's grading system. The specific entry requirements may vary depending on the chosen program of study. Some programs may have additional subject-specific requirements or prerequisite knowledge.
English language proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.
- TOEFL: A minimum overall score of 92 on the TOEFL is accepted, with no sub-score in any section falling below 20.
- PTE Academic: A minimum overall score of 62 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Abertay University in the United Kingdom is providing a range of scholarships to support and recognize the achievements of international students. These scholarships are designed to enhance access to quality education and promote diversity within the university community.
Abertay International Scholarship: The Abertay International Scholarship is available for high-achieving international students applying for undergraduate or postgraduate programs.This scholarship offers a reduction in tuition fees, contributing to the overall affordability of education for deserving students.The selection process considers academic excellence, extracurricular achievements, and the potential to contribute to the university community.
Abertay Global Scholarship: The Abertay Global Scholarship is aimed at exceptional international students enrolling in undergraduate or postgraduate courses.This scholarship provides financial support in the form of a tuition fee reduction, making education at Abertay University more accessible to talented individuals from around the world.Eligibility criteria may include academic merit, leadership qualities, and a commitment to making a positive impact.
Commonwealth Shared Scholarship Scheme: Abertay University participates in the Commonwealth Shared Scholarship Scheme, offering opportunities for international students from eligible Commonwealth countries.The scheme typically covers tuition fees, travel expenses, and a stipend, enabling students to pursue their studies without financial constraints.This scholarship emphasizes the importance of collaboration and knowledge sharing among Commonwealth nations.
Research Project Scholarships: International students engaged in postgraduate research projects may be eligible for Research Project Scholarships.These scholarships are often linked to specific research initiatives within the university, providing financial support and opportunities for involvement in cutting-edge research.
The MSc Marketing by Research program at Abertay University equips graduates with advanced research skills and a deep understanding of marketing principles, positioning them for diverse and impactful career opportunities in the dynamic field of marketing.
Market Research Analyst: Graduates may pursue roles as market research analysts, utilizing their advanced research skills to gather and analyze data, identify market trends, and provide insights to support strategic marketing decisions.
Marketing Strategist: Careers in marketing strategy involve developing and implementing comprehensive marketing plans. Graduates may work to align business goals with market opportunities, conduct competitor analysis, and contribute to overall organizational success.
Digital Marketing Specialist: Opportunities exist in digital marketing, where graduates can specialize in online marketing strategies, social media campaigns, and digital analytics to enhance brand visibility and engagement in the digital landscape.
Brand Manager: Graduates may pursue roles as brand managers, responsible for developing and managing brand strategies, positioning, and communication to ensure a strong and consistent brand image in the market.
Advertising Executive: Careers in advertising involve creating and executing advertising campaigns across various media channels. Graduates may work with advertising agencies or in-house marketing teams to promote products and services.
Product Manager: Graduates may explore roles as product managers, overseeing the development, positioning, and marketing of products. This involves collaborating with cross-functional teams and utilizing market research to guide product strategies.
Marketing Consultant: Opportunities exist as marketing consultants, where graduates can provide specialized expertise to businesses seeking external advice on marketing strategies, market positioning, and promotional activities.
Customer Relationship Manager: Graduates may pursue roles in customer relationship management, focusing on building and maintaining strong relationships with customers. This involves implementing strategies to enhance customer satisfaction and loyalty.
E-commerce Manager: Careers in e-commerce involve managing online sales platforms, optimizing user experience, and implementing digital marketing strategies to drive online sales and revenue.
Entrepreneurial Ventures: With a research-oriented approach, graduates may choose to start their own marketing firms or ventures, applying insights gained from research to create innovative solutions for businesses in need of marketing expertise.
