MSc Accounting and Finance
Robert Gordon University (RGU) is a dynamic and innovative institution located in Aberd...
MSc International Marketing
Aberdeen
INTAKE: Jan & Sept
Program Overview
Robert Gordon University, commonly known as RGU, is a reputable institution located in Aberdeen, Scotland. It offers a diverse range of programs, including the Master of Science (MSc) in International Marketing. This program is designed to equip students with the skills and knowledge necessary for success in the dynamic field of international marketing.
Curriculum: The MSc International Marketing program at RGU boasts a comprehensive curriculum that covers both foundational and advanced concepts in marketing. Students delve into topics such as market research, strategic marketing, digital marketing, and international business. The curriculum is structured to provide a balance between theoretical knowledge and practical skills, preparing graduates to navigate the complexities of global marketing.
Research Focus: RGU places a strong emphasis on research across its academic disciplines, and the MSc International Marketing program benefits from this commitment. The university's research focus extends to areas relevant to marketing, including consumer behavior, market trends, and emerging technologies. Students have opportunities to engage with ongoing research projects, fostering a dynamic learning environment that integrates the latest insights from the field.
Industry Engagement: One of the notable strengths of RGU is its robust industry engagement initiatives. The MSc International Marketing program integrates practical experiences through industry collaborations, guest lectures, and real-world case studies. Students benefit from exposure to industry professionals, gaining valuable insights and building connections that enhance their understanding of global marketing practices.
Global Perspective: RGU prides itself on fostering a global perspective among its students. The MSc International Marketing program reflects this commitment by incorporating an international focus throughout the curriculum. From exploring global marketing strategies to understanding the cultural nuances that impact consumer behavior, students are encouraged to think critically about marketing on a global scale. Additionally, the university promotes international exchange programs, providing students with opportunities to experience different markets firsthand.
Location
Aberdeen
Score
IELTS 6.5
Tuition Fee
£ 15540
Postgraduate Entry Requirements
Academic Qualifications: Students should have completed a bachelor's degree or its equivalent with a minimum of 60% or above in their country's grading system. The specific entry requirements may vary depending on the chosen program of study. Some programs may have additional subject-specific requirements or prerequisite knowledge.
English language proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.
- TOEFL: A minimum overall score of 88 on the TOEFL is accepted, with no sub-score in any section falling below 17.
- PTE Academic: A minimum overall score of 61 with no individual score below 51.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Robert Gordon University (RGU) in the United Kingdom is fostering a diverse and inclusive academic environment by offering a variety of scholarships to support international students pursuing their higher education. These scholarships aim to recognize academic excellence, encourage diversity, and provide financial assistance to students from around the world.
International Achievement Scholarship: The International Achievement Scholarship at RGU is designed to reward outstanding international students who have demonstrated academic excellence in their previous studies. This merit-based scholarship provides financial support towards tuition fees for undergraduate and postgraduate programs.
Vice-Chancellor's Postgraduate Scholarship: For international students pursuing postgraduate studies, the Vice-Chancellor's Postgraduate Scholarship offers financial assistance based on academic merit. This scholarship is available across various disciplines, encouraging talented individuals to contribute to RGU's vibrant academic community.
RGU SPORT Scholarship: Recognizing the importance of sports and physical well-being, RGU offers the RGU SPORT Scholarship to international students who excel in sports. This scholarship supports athletes in balancing their academic and sporting, promoting a holistic approach to student life.
Santander Scholarships: In collaboration with Santander Universities, RGU provides Santander Scholarships to international students. These scholarships aim to facilitate educational opportunities, cultural exchange, and global perspectives by supporting students in various academic disciplines.
Commonwealth Shared Scholarship Scheme: RGU participates in the Commonwealth Shared Scholarship Scheme, offering international students from eligible Commonwealth countries the chance to pursue master's level studies. This scheme covers tuition fees, travel, and living expenses, promoting access to higher education for students with limited financial means.
The MSc International Marketing program at RGU is designed to not only impart theoretical knowledge but also to cultivate practical skills that are directly applicable to the evolving landscape of international marketing. Graduates of this program find themselves well-positioned for a variety of career options in the dynamic and competitive world of global marketing.
International Marketing Manager: Graduates can pursue roles as international marketing managers, overseeing and implementing strategic marketing campaigns on a global scale. They are equipped to navigate cultural nuances and tailor marketing strategies to diverse markets.
Market Research Analyst: With a strong foundation in market research, graduates can excel as market research analysts. They play a crucial role in gathering and interpreting data to help organizations make informed decisions about their international marketing efforts.
Digital Marketing Specialist: In an era dominated by digital platforms, there is a growing demand for professionals with expertise in digital marketing. MSc International Marketing graduates are well-prepared to take on roles as digital marketing specialists, devising and executing online marketing strategies.
Brand Manager: Brand management is a vital aspect of international marketing. Graduates can pursue careers as brand managers, responsible for building and maintaining a positive brand image across different global markets.
Global Business Development Manager: Equipped with a comprehensive understanding of international business, graduates can thrive as global business development managers. They play a pivotal role in identifying new market opportunities and expanding the international presence of their organizations.
