MSc Accounting and Finance
Robert Gordon University (RGU) is a dynamic and innovative institution located in Aberd...
MSc Digital Marketing
Aberdeen
INTAKE: Jan & Sept
Program Overview
The MSc Digital Marketing program at Robert Gordon University is a dynamic and forward-thinking initiative designed to equip students with the knowledge and skills needed to thrive in the ever-evolving field of digital marketing. This program provides a comprehensive understanding of digital marketing strategies, tools, and technologies. With a focus on practical application and industry relevance, the program prepares graduates for impactful roles in the digital marketing landscape. The curriculum encompasses a holistic view of digital marketing, covering areas such as social media marketing, search engine optimization (SEO), content marketing, analytics, and emerging trends in the digital space.
Curriculum: The curriculum is carefully curated to cover a wide spectrum of digital marketing domains. Core modules may include digital marketing strategy, social media management, online advertising, web analytics, and e-commerce. Students engage in practical projects, case studies, and real-world campaigns to apply theoretical concepts in hands-on settings. Elective modules offer flexibility, allowing students to specialize in areas such as influencer marketing, mobile marketing, or digital branding.
Research Focus: The program places a strong emphasis on research and critical thinking in the field of digital marketing. Students may engage in research projects exploring emerging trends, consumer behavior in the digital era, and the impact of digital technologies on marketing practices. The research focus enhances students' ability to analyze market dynamics, contribute to innovative digital marketing strategies, and stay ahead of industry trends.
Industry Engagement: The MSc Digital Marketing program at RGU prioritizes industry engagement to ensure students gain practical insights and exposure to the latest developments in digital marketing. Industry professionals, digital marketing experts, and practitioners may deliver guest lectures, participate in workshops, or collaborate on projects, providing students with real-world perspectives and networking opportunities. The program may facilitate internships or placements with digital marketing agencies, allowing students to apply their skills in professional settings and build connections within the digital marketing industry.
Global Perspective: Recognizing the global nature of digital marketing, the program incorporates a global perspective into its curriculum. Case studies, examples, and discussions may span international digital marketing campaigns, diverse consumer behaviors, and the cultural nuances influencing digital marketing strategies worldwide. The program may also offer opportunities for international collaborations, enabling students to understand the global dynamics of digital marketing and apply their skills in various cultural contexts.
Location
Aberdeen
Score
IELTS 6.5
Tuition Fee
£ 16250
Postgraduate Entry Requirements
Academic Qualifications: Students should have completed a bachelor's degree or its equivalent with a minimum of 60% or above in their country's grading system. The specific entry requirements may vary depending on the chosen program of study. Some programs may have additional subject-specific requirements or prerequisite knowledge.
English language proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.
- TOEFL: A minimum overall score of 88 on the TOEFL is accepted, with no sub-score in any section falling below 17.
- PTE Academic: A minimum overall score of 61 with no individual score below 51.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Robert Gordon University (RGU) in the United Kingdom is fostering a diverse and inclusive academic environment by offering a variety of scholarships to support international students pursuing their higher education. These scholarships aim to recognize academic excellence, encourage diversity, and provide financial assistance to students from around the world.
International Achievement Scholarship: The International Achievement Scholarship at RGU is designed to reward outstanding international students who have demonstrated academic excellence in their previous studies. This merit-based scholarship provides financial support towards tuition fees for undergraduate and postgraduate programs.
Vice-Chancellor's Postgraduate Scholarship: For international students pursuing postgraduate studies, the Vice-Chancellor's Postgraduate Scholarship offers financial assistance based on academic merit. This scholarship is available across various disciplines, encouraging talented individuals to contribute to RGU's vibrant academic community.
RGU SPORT Scholarship: Recognizing the importance of sports and physical well-being, RGU offers the RGU SPORT Scholarship to international students who excel in sports. This scholarship supports athletes in balancing their academic and sporting, promoting a holistic approach to student life.
Santander Scholarships: In collaboration with Santander Universities, RGU provides Santander Scholarships to international students. These scholarships aim to facilitate educational opportunities, cultural exchange, and global perspectives by supporting students in various academic disciplines.
Commonwealth Shared Scholarship Scheme: RGU participates in the Commonwealth Shared Scholarship Scheme, offering international students from eligible Commonwealth countries the chance to pursue master's level studies. This scheme covers tuition fees, travel, and living expenses, promoting access to higher education for students with limited financial means.
Graduates of the MSc Digital Marketing program at Robert Gordon University are well-equipped to pursue dynamic and impactful careers in the rapidly evolving field of digital marketing. With a comprehensive understanding of digital marketing strategies, tools, and technologies, graduates can explore a wide array of exciting and high-demand roles in various industries.
Digital Marketing Manager: Graduates may pursue roles as digital marketing managers, overseeing comprehensive digital strategies, coordinating campaigns, and managing digital marketing teams within organizations.
Social Media Strategist: Careers as social media strategists involve graduates developing and executing social media strategies, creating engaging content, and managing social media campaigns to enhance brand visibility.
Search Engine Optimization (SEO) Specialist: Graduates can become SEO specialists, focusing on optimizing website content, improving search engine rankings, and implementing SEO strategies to drive organic traffic.
Content Marketing Manager: Careers in content marketing involve graduates overseeing content creation, distribution, and strategy. They play a key role in developing and executing content marketing campaigns.
Digital Advertising Manager: Graduates may explore roles as digital advertising managers, planning and implementing online advertising campaigns across various platforms, such as Google Ads and social media.
E-commerce Manager: Careers in e-commerce management involve graduates overseeing online retail operations, optimizing user experiences, and implementing digital marketing strategies to drive e-commerce sales.
Email Marketing Specialist: Graduates can specialize in email marketing, creating and managing email campaigns, analyzing performance metrics, and optimizing email marketing strategies.
Data Analyst (Digital Marketing): With a focus on analytics, graduates may pursue roles as data analysts in the digital marketing field, interpreting data, providing insights, and optimizing marketing strategies based on analytics.
Digital Marketing Consultant: Graduates may work as digital marketing consultants, offering expertise to businesses on optimizing their digital presence, improving marketing strategies, and achieving business objectives.
Influencer Marketing Manager: Careers in influencer marketing involve graduates coordinating influencer partnerships, managing influencer campaigns, and leveraging influencers to enhance brand visibility.
Mobile Marketing Specialist: Graduates can specialize in mobile marketing, developing strategies to reach and engage mobile audiences through mobile apps, SMS marketing, and mobile advertising.
Digital Brand Manager: Careers as digital brand managers involve graduates shaping and managing the digital identity of brands, ensuring consistency and effectiveness across digital platforms.
User Experience (UX) Analyst: Graduates may pursue roles as UX analysts, focusing on optimizing user experiences on websites and digital platforms to improve customer satisfaction and engagement.
Marketing Automation Specialist: With a focus on automation, graduates may work as marketing automation specialists, implementing and managing marketing automation tools to streamline and optimize marketing processes.
Data Privacy and Compliance Analyst: Graduates can explore roles focusing on data privacy and compliance, ensuring that digital marketing practices align with data protection regulations and ethical standards.
