MSc Accounting and Finance
Robert Gordon University (RGU) is a dynamic and innovative institution located in Aberd...
MSc Corporate Communications and Public Affairs
Aberdeen
INTAKE: Jan & Sept
Program Overview
The MSc Corporate Communications and Public Affairs program at Robert Gordon University is a comprehensive and dynamic offering designed to equip students with the knowledge and skills necessary to navigate the complex landscape of corporate communication and public affairs. The program provides a thorough understanding of communication strategies, stakeholder engagement, and the evolving role of corporate communications in shaping organizational reputation. With a focus on practical application and strategic thinking, this program prepares graduates for leadership roles in the field of corporate communication and public affairs.
Curriculum: The curriculum is carefully structured to cover a broad spectrum of topics relevant to contemporary corporate communications and public affairs. Core modules may include strategic communication management, crisis communication, stakeholder engagement, media relations, and digital communication strategies. Students engage in case studies, practical projects, and simulations to apply theoretical concepts to real-world scenarios. Elective modules offer flexibility, enabling students to tailor their studies to specific areas of interest within the broader field of corporate communication.
Research Focus: In addition to practical communication skills, the program emphasizes research and critical analysis. Students may engage in research projects exploring current trends in corporate communication, the impact of digital media, or the intersection of public affairs and organizational strategy. The research focus enhances students' ability to think critically, analyze communication challenges, and contribute to the advancement of corporate communication practices.
Industry Engagement: The MSc Corporate Communications and Public Affairs program at RGU prioritize industry engagement to ensure students are well-prepared for the professional landscape. Industry professionals may deliver guest lectures, providing insights into real-world challenges and opportunities. Workshops, industry projects, and internships further immerse students in practical applications, enabling them to build a network and gain hands-on experience. This industry engagement ensures that graduates are not only academically proficient but also possess the practical skills and industry insights demanded by the corporate communication sector.
Global Perspective: Acknowledging the global nature of corporate communication, the program incorporates a global perspective into its curriculum. Case studies, examples, and discussions may span international contexts, exposing students to diverse communication practices, cultural considerations, and global communication challenges. The program may also offer opportunities for international collaborations or study abroad experiences, allowing students to understand the nuances of corporate communication on a global scale. This global outlook prepares graduates to navigate the complexities of international business communication and contribute effectively to organizations with a global presence.
Location
Aberdeen
Score
IELTS 6.5
Tuition Fee
£ 15540
Postgraduate Entry Requirements
Academic Qualifications: Students should have completed a bachelor's degree or its equivalent with a minimum of 60% or above in their country's grading system. The specific entry requirements may vary depending on the chosen program of study. Some programs may have additional subject-specific requirements or prerequisite knowledge.
English language proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.
- TOEFL: A minimum overall score of 88 on the TOEFL is accepted, with no sub-score in any section falling below 17.
- PTE Academic: A minimum overall score of 61 with no individual score below 51.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Robert Gordon University (RGU) in the United Kingdom is fostering a diverse and inclusive academic environment by offering a variety of scholarships to support international students pursuing their higher education. These scholarships aim to recognize academic excellence, encourage diversity, and provide financial assistance to students from around the world.
International Achievement Scholarship: The International Achievement Scholarship at RGU is designed to reward outstanding international students who have demonstrated academic excellence in their previous studies. This merit-based scholarship provides financial support towards tuition fees for undergraduate and postgraduate programs.
Vice-Chancellor's Postgraduate Scholarship: For international students pursuing postgraduate studies, the Vice-Chancellor's Postgraduate Scholarship offers financial assistance based on academic merit. This scholarship is available across various disciplines, encouraging talented individuals to contribute to RGU's vibrant academic community.
RGU SPORT Scholarship: Recognizing the importance of sports and physical well-being, RGU offers the RGU SPORT Scholarship to international students who excel in sports. This scholarship supports athletes in balancing their academic and sporting, promoting a holistic approach to student life.
Santander Scholarships: In collaboration with Santander Universities, RGU provides Santander Scholarships to international students. These scholarships aim to facilitate educational opportunities, cultural exchange, and global perspectives by supporting students in various academic disciplines.
Commonwealth Shared Scholarship Scheme: RGU participates in the Commonwealth Shared Scholarship Scheme, offering international students from eligible Commonwealth countries the chance to pursue master's level studies. This scheme covers tuition fees, travel, and living expenses, promoting access to higher education for students with limited financial means.
Graduates of the MSc Corporate Communications and Public Affairs program at Robert Gordon University possess a unique blend of strategic communication skills, industry knowledge, and a global perspective. This combination prepares them for diverse and impactful roles within the dynamic field of corporate communication and public affairs.
Corporate Communications Manager: Graduates may pursue careers as corporate communications managers, overseeing the development and execution of communication strategies. They play a crucial role in shaping and maintaining the overall communication narrative for organizations.
Public Affairs Specialist: Careers in public affairs involve graduates influencing public policy, legislation, and regulatory environments. They engage with governmental bodies, stakeholders, and the public to advocate for organizational interests.
Media Relations Manager: Graduates may choose roles as media relations managers, responsible for managing relationships with the media. They work to enhance the organization's public image and handle media inquiries effectively.
Digital Communication Strategist: With expertise in digital communication, graduates can explore roles as digital communication strategists. They focus on leveraging digital platforms, social media, and technology to enhance organizational communication efforts.
Stakeholder Engagement Specialist: Careers as stakeholder engagement specialists involve graduates building and maintaining relationships with various stakeholders, including customers, employees, and community members. They ensure effective communication and alignment of interests.
Crisis Communication Manager: Graduates may specialize in crisis communication management, guiding organizations through challenging situations. They develop crisis communication plans, manage reputational risks, and ensure transparent communication during crises.
Corporate Social Responsibility (CSR) Manager: Careers in CSR involve graduates overseeing initiatives that contribute to social responsibility goals. They communicate the organization's commitment to sustainability, ethical practices, and community engagement.
Internal Communication Specialist: Graduates may focus on internal communication, ensuring effective communication within organizations. They develop strategies to engage employees, disseminate information, and foster a positive organizational culture.
Government Relations Advisor: Careers in government relations involve graduates working to influence government policies and decisions. They engage with governmental bodies, policymakers, and regulatory authorities on behalf of the organization.
Brand Communication Manager: Graduates may pursue roles as brand communication managers, responsible for shaping and promoting the organization's brand image. They develop brand communication strategies and ensure consistency across channels.
Nonprofit Communication Director: Careers in the nonprofit sector involve graduates leading communication efforts for nonprofit organizations. They communicate the organization's mission, impact, and fundraising initiatives to diverse audiences.
International Communication Consultant: With a global perspective, graduates may work as international communication consultants. They advise organizations on cross-cultural communication, global market entry strategies, and international reputation management.
