MBA Business Administration (Human Resources Management)
Intake:- January, April, August & October The MBA Busine...
MA Marketing
Sunderland
INTAKE: October
Program Overview
The University of Sunderland's MA Marketing course is designed to provide students with a comprehensive understanding of marketing principles and strategies, preparing them for successful careers in the dynamic field of marketing.
- Comprehensive Curriculum: The MA Marketing program at the University of Sunderland covers a wide range of marketing topics, including consumer behavior, market research, branding, digital marketing, advertising, and strategic marketing. The curriculum is designed to provide students with a solid foundation in both traditional and contemporary marketing concepts, equipping them with the skills necessary to navigate the evolving marketing landscape.
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Industry-Relevant Skills: The program focuses on developing practical skills that are highly valued in the marketing industry. Students learn how to conduct market research, analyze consumer behavior, develop marketing strategies, create effective marketing campaigns, and utilize digital marketing tools and platforms. They also develop skills in data analysis, marketing analytics, and marketing communications, enabling them to make informed decisions and effectively communicate marketing messages.
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Real-World Projects: The MA Marketing program emphasizes practical learning through real-world projects and case studies. Students have the opportunity to work on industry projects, collaborating with businesses to solve marketing challenges and gain hands-on experience. This practical approach allows students to apply their knowledge and skills in real marketing scenarios, enhancing their employability and providing valuable insights into the marketing industry.
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Industry Connections and Guest Lectures: The University of Sunderland has strong connections with industry professionals and organizations. Throughout the program, students have the opportunity to engage with guest speakers from the industry who share their expertise and insights. This exposure to industry practitioners enhances students' understanding of current marketing trends, industry best practices, and provides valuable networking opportunities.
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Global Perspective: The MA Marketing program at the University of Sunderland adopts a global perspective, considering the impact of globalization on marketing strategies. Students gain insights into international marketing practices, cross-cultural communication, and global market trends. This global perspective is particularly valuable in today's interconnected business environment where companies operate in diverse markets and target global consumers.
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Digital Marketing Focus: Recognizing the growing importance of digital marketing, the program places a strong emphasis on this area. Students learn about digital marketing strategies, social media marketing, search engine optimization (SEO), content marketing, and data analytics. They acquire skills in leveraging digital platforms to reach target audiences, build brand awareness, and drive customer engagement. This focus on digital marketing equips students with skills that are highly sought after in the industry.
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Professional Development: The MA Marketing program aims to enhance students' professional development and employability. It offers opportunities for students to develop their teamwork, leadership, communication, and critical thinking skills. Additionally, students have access to career support services, including workshops, networking events, and career guidance, to assist them in securing internships and employment opportunities in the marketing field.
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Industry Accreditation: The University of Sunderland's MA Marketing program is accredited by professional bodies such as the Chartered Institute of Marketing (CIM), ensuring that the curriculum aligns with industry standards and best practices. This accreditation enhances the credibility and recognition of the degree, providing graduates with a competitive edge in the job market.
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Career Opportunities: Graduates of the MA Marketing program have a wide range of career opportunities in various sectors such as advertising, brand management, digital marketing, market research, public relations, and marketing communications. They can pursue roles such as marketing manager, brand manager, digital marketing specialist, market researcher, marketing consultant, or advertising executive. The program's practical approach and industry relevance equip graduates with the skills and knowledge required to excel in these roles.
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Further Study Options: The MA Marketing program also provides a solid foundation for students who wish to pursue further academic studies or research in the field of marketing. Graduates can consider doctoral programs or research positions, enabling them to contribute to the advancement of marketing theory and practice.
The MA Marketing program at the University of Sunderland offers a comprehensive and industry-focused curriculum that equips students with the knowledge, skills, and practical experience necessary to succeed in the field of marketing. The program's emphasis on digital marketing, real-world projects, and industry connections ensures that graduates are well-prepared for the evolving marketing landscape and have excellent career prospects in various marketing roles.
Location
Sunderland
Score
IELTS:6
Tuition Fee
£ 15000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- PTE Academic: A minimum overall score of 59 with no individual score below 59 .
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Sunderland offers a range of scholarships and funding opportunities to support students in their academic pursuits. These scholarships aim to recognize and reward academic excellence, as well as provide financial assistance to students who may face financial barriers to education.
- Vice-Chancellor's Scholarship: This is a prestigious scholarship awarded to high-achieving students who demonstrate exceptional academic performance. It provides a tuition fee discount of up to £3,000.
- International Scholarship: This scholarship is specifically designed for international students studying at the University of Sunderland. It offers a tuition fee reduction of up to £1,500 for eligible students.
- Sports Scholarship: The university also offers sports scholarships to talented athletes who excel in their chosen sport. These scholarships provide support in the form of coaching, training, and financial assistance.
- Subject-specific Scholarships: Some academic departments at the university may offer scholarships or bursaries specifically tailored to students studying in a particular field or discipline. These scholarships may have varying criteria and application processes.
The University of Sunderland's MA Marketing course provides students with the necessary skills and knowledge to pursue successful careers in the dynamic field of marketing.
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Marketing Manager: Graduates of the MA Marketing program can aspire to become marketing managers. In this role, they are responsible for developing and implementing marketing strategies to promote products or services, conducting market research, managing marketing campaigns, and analyzing market trends. They work closely with cross-functional teams and senior management to drive business growth and achieve marketing objectives.
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Brand Manager: Brand managers play a crucial role in building and managing the reputation and image of a brand. They develop brand strategies, oversee brand positioning, create marketing campaigns, and monitor brand performance. MA Marketing graduates are equipped with the skills to effectively manage brands, ensuring consistency across various marketing channels and driving brand loyalty.
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Digital Marketing Specialist: With the increasing importance of digital platforms, there is a growing demand for digital marketing specialists. These professionals focus on leveraging digital channels such as social media, search engine marketing, content marketing, and email marketing to reach target audiences, generate leads, and increase brand visibility. MA Marketing graduates have a solid understanding of digital marketing strategies and tools, making them well-suited for digital marketing roles.
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Market Research Analyst: Market research analysts collect and analyze data to provide insights into market trends, customer behavior, and competitive landscape. They conduct surveys, interviews, and data analysis to inform marketing strategies and support business decision-making. MA Marketing graduates possess the skills to design and execute market research projects, interpret data, and provide actionable recommendations to drive business growth.
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Marketing Communications Manager: Marketing communications managers are responsible for developing and implementing effective communication strategies to promote products, services, or brands. They oversee advertising campaigns, public relations activities, and content creation. MA Marketing graduates have a strong foundation in marketing communications, enabling them to excel in this role and effectively communicate key messages to target audiences.
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Product Manager: Product managers oversee the development and management of products throughout their lifecycle. They conduct market research, identify customer needs, define product features, and collaborate with cross-functional teams to bring products to market. MA Marketing graduates are equipped with the knowledge of market dynamics and consumer behavior, making them well-suited for product management roles.
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Marketing Consultant: Graduates of the MA Marketing program can pursue careers as marketing consultants, either as independent consultants or within consulting firms. Marketing consultants provide strategic advice to organizations on marketing strategies, market entry, brand management, and customer engagement. Their expertise helps businesses enhance their competitive advantage and achieve marketing objectives.
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Public Relations Manager: Public relations managers are responsible for managing the reputation and public image of an organization. They develop and execute public relations strategies, handle media relations, manage crises, and enhance stakeholder engagement. MA Marketing graduates possess the skills to effectively manage public relations activities and maintain positive relationships with stakeholders.
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Market Analyst: Market analysts analyze market trends, competitor performance, and consumer behavior to provide insights and recommendations to support business decision-making. They track industry developments, monitor market conditions, and identify opportunities for growth. MA Marketing graduates are well-prepared to work as market analysts, providing valuable market intelligence to organizations.
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Entrepreneurship: The MA Marketing program also prepares students to start their own businesses or ventures. The acquired knowledge and skills in marketing, market research, and strategic planning provide a solid foundation for graduates to develop and market their own products or services.
The University of Sunderland's MA Marketing program equips graduates with the necessary skills, knowledge, and practical experience to pursue rewarding careers in various marketing roles. The program's industry-focused curriculum, emphasis on digital marketing, and practical learning approach ensure that graduates are well-prepared for the dynamic marketing landscape and have excellent career prospects in a wide range of industries and organizations.
