MSc Digital Marketing

Middlesbrough

 

INTAKE: September

Program Overview

The MSc in Digital Marketing program at Teesside University is designed to equip students with the skills and knowledge required to thrive in the ever-evolving world of digital marketing. Through a combination of theoretical learning and practical application, students gain a deep understanding of digital marketing strategies, tools, and techniques.

  1. Comprehensive Curriculum: The program offers a comprehensive curriculum that covers various aspects of digital marketing, including social media marketing, search engine optimization (SEO), content marketing, digital advertising, data analytics, consumer behavior, and e-commerce. Students acquire a holistic understanding of the digital marketing landscape and develop expertise in executing effective campaigns.

  2. Practical Learning Opportunities: The program emphasizes practical learning through industry projects, case studies, and simulations. Students have the opportunity to work on real-world digital marketing campaigns, gaining hands-on experience in devising strategies, implementing tactics, and measuring campaign performance. They also explore the latest tools and platforms used in the industry.

  3. Digital Marketing Analytics: The program focuses on the importance of data analytics in digital marketing. Students learn how to collect, analyze, and interpret data to gain insights into consumer behavior, campaign effectiveness, and return on investment (ROI). They develop skills in using analytics tools and techniques to make data-driven decisions.

  4. Emerging Trends and Technologies: The program keeps students up to date with the latest trends and technologies shaping the digital marketing landscape. Topics such as artificial intelligence, virtual reality, chatbots, voice search, and influencer marketing are covered, enabling students to understand and leverage these innovations in their marketing strategies.

  5. Industry Engagement: Teesside University maintains strong connections with industry partners, fostering collaboration and providing students with exposure to real-world challenges and opportunities. Guest lectures, workshops, and networking events enable students to interact with industry professionals, gain insights, and expand their professional networks.

Pollster Education

Location

Middlesbrough

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 14000

Postgraduate Programs: For postgraduate programs, international students are required to meet the following entry requirements:

  1. Academic Qualifications: Students should hold a relevant undergraduate degree or equivalent qualification from a recognized institution with a minimum overall score of 50% or above. The specific entry requirements may vary depending on the chosen course. It is recommended to refer to the university's official website or contact the admissions office for detailed information on course-specific requirements.

  2. English Language Proficiency: International students whose first language is not English are required to demonstrate their English language proficiency. The minimum English language requirements for postgraduate programs at Teesside University are the same as for undergraduate programs:

    • IELTS: Overall score of 6.5, with no component below 6.
    • TOEFL: Overall score of 80, with a minimum score of 17 in each section.
    • PTE: Overall score of 55, with no section below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Teesside University in the United Kingdom offers a range of scholarships and funding opportunities to support international students in their academic journey. These scholarships aim to recognize academic excellence, promote diversity, and provide financial assistance to students who demonstrate exceptional talent and potential. 

  1. Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international students who demonstrate outstanding academic achievements. The scholarship covers a portion of the tuition fees for the duration of the program and is open to both undergraduate and postgraduate students.
  2. International Scholarship: Teesside University offers a range of international scholarships that provide financial assistance to international students. These scholarships are merit-based and awarded on the basis of academic performance. The value of the scholarship may vary depending on the applicant's qualifications and level of study.
  3. Country-Specific Scholarships: Teesside University offers scholarships tailored to students from specific countries or regions. These scholarships aim to promote diversity and provide financial support to students from underrepresented regions. The eligibility criteria and application process may vary depending on the specific scholarship.
  4. Alumni Scholarship: Teesside University offers a scholarship exclusively for its alumni who wish to pursue further studies at the university. This scholarship recognizes the loyalty and achievements of Teesside graduates and provides financial assistance to support their educational goals.
  5. External Scholarships: In addition to the university-specific scholarships, international students at Teesside University can explore external scholarship opportunities. There are various organizations, foundations, and government bodies that offer scholarships for international students studying in the UK. Teesside University provides guidance and support to help students identify and apply for these external scholarships.

It is important to note that the availability and eligibility criteria for scholarships may vary from year to year.

Graduates of the MSc in Digital Marketing program from Teesside University have excellent career prospects in the dynamic field of digital marketing. 

  1. Digital Marketing Manager: Graduates can pursue managerial roles in digital marketing departments or agencies, overseeing marketing strategies, managing campaigns, and leading digital marketing teams. They are responsible for developing and implementing integrated digital marketing plans to achieve business objectives.

  2. Social Media Strategist: Graduates can specialize in social media marketing, working as strategists who develop and execute social media campaigns, manage social media platforms, and engage with the target audience. They leverage social media analytics to optimize content, drive brand awareness, and foster customer engagement.

  3. SEO Specialist: Graduates can work as SEO specialists, focusing on optimizing websites to improve search engine rankings and organic traffic. They conduct keyword research, implement on-page and off-page optimization techniques, and analyze website performance to enhance visibility in search engine results.

  4. Digital Advertising Manager: Graduates can pursue careers in digital advertising, planning and executing targeted online advertising campaigns across various platforms. They optimize ad placements, monitor ad performance, and use data analytics to maximize campaign effectiveness and ROI.

  5. E-commerce Manager: Graduates can specialize in e-commerce, managing online stores and optimizing the customer journey to drive conversions and sales. They develop strategies for customer acquisition, retention, and conversion optimization, while ensuring a seamless user experience.


Similar Courses
WhatsApp Enquiry Call Enquiry