MA Applied Theatre: Drama in Educational, Community & Social Contexts
Goldsmiths, University of London, is renowned for its dynamic and innovative programs, ...
BSc (Hons) Marketing
Goldsmiths
INTAKE: September
Program Overview
The BSc (Hons) Marketing program at Goldsmiths, University of London, is designed to provide students with a comprehensive understanding of marketing principles and strategies. This program focuses on developing critical thinking, creativity, and analytical skills to navigate the dynamic field of marketing. Students gain insights into consumer behavior, market trends, and the latest marketing technologies, preparing them for exciting careers in the marketing industry.
Curriculum: The curriculum for the BSc (Hons) Marketing program is carefully crafted to cover fundamental marketing concepts and advanced topics relevant to contemporary business environments. Students engage in a range of modules, including marketing management, digital marketing, consumer psychology, branding, and market research. The program emphasizes practical applications of marketing theories, fostering hands-on experiences to prepare students for real-world challenges.
Research Focus: Goldsmiths places a strong emphasis on research within the BSc (Hons) Marketing program. Students are encouraged to engage in research projects that explore emerging marketing trends, consumer insights, and innovative marketing strategies. The program aims to develop students' research skills, enabling them to contribute to the ever-evolving field of marketing and stay at the forefront of industry developments.
Industry Engagement: Goldsmiths actively fosters industry engagement for students in the BSc (Hons) Marketing program. This may include partnerships with leading marketing agencies, guest lectures from industry professionals, and opportunities for internships or placements. The program is designed to bridge the gap between academic learning and practical experience, ensuring that graduates are well-prepared for the dynamic and competitive marketing landscape.
Global Perspective: The BSc (Hons) Marketing program at Goldsmiths incorporates a global perspective, recognizing the international nature of modern marketing. Students explore global marketing trends, cross-cultural consumer behavior, and the impact of globalization on marketing strategies. The program may include modules that analyze case studies and examples from diverse global contexts, providing students with a nuanced understanding of marketing on a global scale.
Location
Goldsmiths
Score
IELTS 6
Tuition Fee
£ 18440
Undergraduate Entry Requirements
Academic Qualifications: Prospective undergraduate students should have completed Standard XII with an overall average of 55%. This academic standard ensures a foundational level of education for successful undergraduate studies at Goldsmiths.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 92 on the TOEFL is accepted, with no sub-score in any section falling below 20.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Goldsmiths, University of London, is renowned for its vibrant academic community, creative atmosphere, and excellence in the arts, humanities, and social sciences. The university offers a range of scholarships for international students, providing financial support and opportunities for academic and personal development.
Excellence Scholarships: Goldsmiths offers Excellence Scholarships to exceptional international students who demonstrate outstanding academic achievements. These merit-based scholarships provide partial tuition fee waivers and are available across various undergraduate and postgraduate programs.
Santander Universities Scholarships: Goldsmiths has partnerships with Santander Universities, providing additional scholarship opportunities for international students. These scholarships support various academic pursuits, including research projects, study abroad experiences, and entrepreneurial initiatives.
Graduates of the BSc (Hons) Marketing program at Goldsmiths, University of London, are well-prepared to embark on diverse and rewarding career paths within the dynamic field of marketing. The program equips graduates with a comprehensive understanding of marketing principles, strategic thinking skills, and the ability to navigate the evolving landscape of the marketing industry.
Marketing Manager: Graduates may pursue roles as marketing managers, leading teams to develop and implement comprehensive marketing strategies that align with organizational goals.
Digital Marketing Specialist: Individuals can specialize in digital marketing, leveraging expertise in online platforms, social media, and data-driven strategies to enhance brand visibility and engagement.
Brand Strategist: Graduates may work as brand strategists, developing and executing strategies to establish, differentiate, and enhance brand identities for organizations.
Market Research Analyst: Careers in market research are open to graduates, where they can analyze market trends, consumer behavior, and competitor strategies to provide valuable insights for decision-making.
Advertising Executive: Graduates can pursue roles in advertising, creating and managing advertising campaigns across various media channels to promote products or services.
Public Relations (PR) Specialist: Individuals may enter the field of public relations, managing communication strategies to build and maintain positive public perceptions of organizations.
Social Media Manager: Careers in social media management are viable options, where graduates can oversee social media strategies, content creation, and community engagement for brands.
Product Manager: Graduates may become product managers, overseeing the development, launch, and marketing of new products to meet consumer needs.
E-commerce Specialist: Individuals can focus on e-commerce, optimizing online sales channels, user experience, and digital marketing strategies for businesses operating in the online marketplace.
Marketing Consultant: Graduates may work as marketing consultants, providing expertise and strategic guidance to businesses seeking to enhance their marketing efforts.
Event Marketing Manager: Careers in event marketing are open to graduates, where they can plan and execute events to promote products, engage with audiences, and enhance brand visibility.
Retail Marketing Analyst: Graduates interested in the retail sector can work as marketing analysts, optimizing marketing strategies to drive customer engagement and sales in retail environments.
International Marketing Coordinator: Individuals interested in global markets can pursue roles as international marketing coordinators, developing and implementing marketing strategies for diverse cultural contexts.
Data-driven Marketing Analyst: Graduates can specialize in data-driven marketing, utilizing analytics to assess campaign performance, customer behavior, and market trends.
