MA Applied Theatre: Drama in Educational, Community & Social Contexts
Goldsmiths, University of London, is renowned for its dynamic and innovative programs, ...
BA (Hons) Promotional Media: PR, Advertising and Branding
Goldsmiths
INTAKE: September
Program Overview
Goldsmiths, University of London, presents the innovative BA (Hons) Promotional Media: PR, Advertising, and Branding program, designed to equip students with the skills and knowledge required in the dynamic field of promotional media. This program integrates public relations, advertising, and branding to prepare students for creative and strategic roles in the industry.
Curriculum: The curriculum for the BA (Hons) Promotional Media program at Goldsmiths is thoughtfully structured to cover a comprehensive range of topics. Students engage in courses that delve into the principles of public relations, advertising strategies, brand management, and creative communication. The program often includes practical modules, allowing students to develop hands-on skills in media planning, campaign execution, and digital marketing.
Research Focus: Goldsmiths places a strong emphasis on research within the BA (Hons) Promotional Media program. Students are encouraged to engage in research projects that explore contemporary trends in promotional media, consumer behavior, and the impact of digital technologies on advertising and branding. This research focus enhances critical thinking and prepares students to navigate the evolving landscape of promotional media.
Industry Engagement: Goldsmiths actively fosters industry engagement for students in the BA (Hons) Promotional Media program. This involvement may encompass partnerships with leading PR agencies, advertising firms, and branding companies. Students often have opportunities for internships, collaborative projects, and mentorship programs, providing valuable insights into the professional practices of the promotional media industry.
Global Perspective: The BA (Hons) Promotional Media program at Goldsmiths incorporates a global perspective, recognizing the international nature of contemporary media and branding. Students are encouraged to analyze global trends, cultural nuances, and the impact of globalization on promotional strategies. The program may include case studies from diverse regions, fostering an understanding of the global dynamics that shape promotional media.
Location
Goldsmiths
Score
IELTS 6
Tuition Fee
£ 19570
Undergraduate Entry Requirements
Academic Qualifications: Prospective undergraduate students should have completed Standard XII with an overall average of 55%. This academic standard ensures a foundational level of education for successful undergraduate studies at Goldsmiths.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 92 on the TOEFL is accepted, with no sub-score in any section falling below 20.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Goldsmiths, University of London, is renowned for its vibrant academic community, creative atmosphere, and excellence in the arts, humanities, and social sciences. The university offers a range of scholarships for international students, providing financial support and opportunities for academic and personal development.
Excellence Scholarships: Goldsmiths offers Excellence Scholarships to exceptional international students who demonstrate outstanding academic achievements. These merit-based scholarships provide partial tuition fee waivers and are available across various undergraduate and postgraduate programs.
Santander Universities Scholarships: Goldsmiths has partnerships with Santander Universities, providing additional scholarship opportunities for international students. These scholarships support various academic pursuits, including research projects, study abroad experiences, and entrepreneurial initiatives.
Graduates of the BA (Hons) Promotional Media: PR, Advertising, and Branding program at Goldsmiths, University of London, possess a unique skill set that prepares them for dynamic roles in the ever-evolving field of promotional media. This program equips graduates with strategic thinking, creative communication, and analytical skills, opening doors to diverse career opportunities.
Public Relations Specialist: Graduates can pursue careers as public relations specialists, working with organizations to manage their public image, communicate with stakeholders, and navigate media relations.
Advertising Executive: Individuals may explore roles as advertising executives, developing and implementing creative advertising campaigns across various platforms to promote products, services, or brands.
Brand Manager: Graduates can become brand managers, overseeing the development and maintenance of brand identities, strategies, and marketing initiatives to enhance brand recognition and loyalty.
Digital Marketing Strategist: With a focus on the digital landscape, individuals can pursue careers as digital marketing strategists, leveraging online platforms to create effective promotional campaigns and reach target audiences.
Social Media Manager: Graduates may work as social media managers, developing and executing social media strategies to enhance brand presence, engage audiences, and drive promotional efforts.
Media Planner/Buyer: Careers in media planning and buying are viable options, where graduates can work with agencies to strategically plan and purchase advertising space across various media channels.
Content Creator/Strategist: Graduates can explore roles as content creators or content strategists, producing engaging and relevant content for diverse platforms to connect with audiences and enhance brand storytelling.
Market Research Analyst: Individuals may pursue careers as market research analysts, conducting research to gather insights into consumer behavior, market trends, and the effectiveness of promotional campaigns.
Event Planner/Coordinator: Graduates can work in event planning and coordination, organizing promotional events, product launches, and brand experiences to create memorable interactions with target audiences.
Creative Director: With experience and creativity, individuals may aspire to become creative directors, leading the development of innovative and impactful promotional campaigns.
Copywriter: Careers in copywriting are open to graduates, where they can craft compelling and persuasive content for advertising materials, websites, and promotional collateral.
Account Executive in Advertising Agencies: Graduates can work as account executives in advertising agencies, serving as liaisons between clients and agency teams to ensure effective and successful campaigns.
