MA Applied Theatre: Drama in Educational, Community & Social Contexts
Goldsmiths, University of London, is renowned for its dynamic and innovative programs, ...
MA Promotional Media: Public Relations, Advertising & Marketing
Goldsmiths
INTAKE: September
Program Overview
The MA Promotional Media program at Goldsmiths is a comprehensive and dynamic course tailored for individuals aspiring to excel in the fields of public relations, advertising, and marketing. This program equips students with the knowledge and skills needed to navigate the evolving landscape of promotional media.
Curriculum: The curriculum is designed to provide a well-rounded education in promotional media, covering key areas such as public relations strategy, advertising campaigns, and marketing analytics. Students engage in practical projects, gaining hands-on experience in creating compelling promotional content. The program integrates the latest industry trends and technological advancements, ensuring graduates are well-prepared for the dynamic nature of promotional media.
Research Focus: Goldsmiths places a strong emphasis on research, and the MA Promotional Media program aligns with this commitment. Students have the opportunity to engage in research projects exploring emerging trends in public relations, advertising, and marketing. Faculty members, with expertise in the field, contribute to research that enriches the program's academic rigor.
Industry Engagement: The program fosters strong ties with the promotional media industry, providing students with invaluable opportunities for practical experience and networking. Guest lectures, workshops, and industry placements offer insights into real-world challenges and strategies. Goldsmiths' extensive network of industry connections enhances students' chances of securing internships and employment in the competitive field.
Global Perspective: Given the global nature of media and marketing, the program incorporates a global perspective. Students analyze case studies from diverse markets, gaining insights into cultural nuances and global consumer behavior. Opportunities for international study programs or collaborations with global media agencies further broaden students' horizons.
Digital Media Integration: A distinctive feature of the program is its focus on digital media. Students explore the integration of digital platforms, social media, and emerging technologies in promotional strategies. This forward-thinking approach prepares graduates to navigate the ever-changing landscape of digital media and marketing.
Facilities: Goldsmiths provides state-of-the-art facilities, including multimedia labs and production studios. Access to industry-standard tools and resources allows students to turn theoretical knowledge into practical skills, fostering a hands-on learning experience.
Location
Goldsmiths
Score
IELTS 6.5
Tuition Fee
£ 19210
Postgraduate Entry Requirements
Academic Qualifications: Postgraduate applicants are expected to hold an undergraduate degree with a standard of at least 55%-60% in a relevant or related subject. This requirement ensures a solid academic foundation for advanced studies.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.
- TOEFL: A minimum overall score of 100 on the TOEFL is accepted, with no sub-score in any section falling below 21.
- PTE Academic: A minimum overall score of 69 with no individual score below 62.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Goldsmiths, University of London, is renowned for its vibrant academic community, creative atmosphere, and commitment to excellence in the arts, humanities, and social sciences. The university offers a range of scholarships for international students, providing financial support and opportunities for academic and personal development.
Excellence Scholarships: Goldsmiths offers Excellence Scholarships to exceptional international students who demonstrate outstanding academic achievements. These merit-based scholarships provide partial tuition fee waivers and are available across various undergraduate and postgraduate programs.
Goldsmiths International Postgraduate Scholarship: This scholarship is specifically designed for international students pursuing postgraduate studies at Goldsmiths. It covers a portion of the tuition fees for the duration of the program. The selection criteria include academic excellence and the potential to contribute to the university's diverse and inclusive community.
Chevening Scholarships: Goldsmiths participates in the prestigious Chevening Scholarship program, which is funded by the UK government. Chevening Scholarships are awarded to outstanding individuals with leadership potential, enabling them to pursue a one-year master's degree at Goldsmiths. Recipients are selected based on their academic and professional achievements, as well as their commitment to making a positive impact in their home countries.
Commonwealth Shared Scholarships: Goldsmiths participates in the Commonwealth Shared Scholarship scheme, offering opportunities for students from eligible Commonwealth countries to pursue postgraduate studies in various fields. These scholarships cover tuition fees, living expenses, and travel costs, promoting access to higher education for talented individuals from Commonwealth nations.
Santander Universities Scholarships: Goldsmiths has partnerships with Santander Universities, providing additional scholarship opportunities for international students. These scholarships support various academic pursuits, including research projects, study abroad experiences, and entrepreneurial initiatives.
Research and Departmental Scholarships: International students pursuing research degrees (MPhil/Ph.D.) may have access to research and departmental scholarships within specific academic departments. These scholarships often support research expenses, conference attendance, and other related costs.
Graduates from Goldsmiths' MA Promotional Media program are equipped with a versatile skill set, opening doors to a multitude of exciting career opportunities within the public relations, advertising, and marketing sectors.
Public Relations Specialist: With a deep understanding of public relations strategy and communication, graduates can pursue roles as Public Relations Specialists. They are responsible for managing the public image of organizations, creating compelling narratives, and fostering positive relationships with the media.
Advertising Account Executive: Graduates can embark on careers as Advertising Account Executives, working with advertising agencies to develop and implement effective campaigns. They liaise between clients and creative teams, ensuring the seamless execution of advertising strategies.
Digital Marketing Manager: Given the program's focus on digital media, graduates are well-suited for roles as Digital Marketing Managers. They lead digital marketing initiatives, utilizing social media, content marketing, and data analytics to enhance brand visibility and engagement.
Brand Strategist: Equipped with a comprehensive understanding of marketing, graduates can pursue roles as Brand Strategists. They develop strategies to position brands effectively in the market, considering market trends, consumer behavior, and competitive landscapes.
Content Marketing Specialist: The program's emphasis on creating compelling promotional content prepares graduates for roles as Content Marketing Specialists. They craft engaging content across various platforms to attract and retain audiences.
Media Planner: Graduates can explore careers as Media Planners, responsible for developing media plans that optimize advertising reach and impact. They analyze audience demographics and media trends to guide effective media placement.
Social Media Manager: With expertise in social media, graduates can take on roles as Social Media Managers. They develop and execute social media strategies, fostering brand engagement and building communities across platforms.
Market Research Analyst: Given the analytical skills developed in the program, graduates can pursue roles as Market Research Analysts. They conduct research to provide insights into consumer behavior, market trends, and competitive landscapes.
Creative Director: For those inclined towards creativity, graduates can aspire to become Creative Directors. In this role, they lead creative teams in developing innovative and impactful promotional campaigns for brands.
Entrepreneurial Ventures: Armed with a holistic understanding of promotional media, some graduates may choose entrepreneurial paths, establishing their agencies or consulting firms. They can offer specialized services in public relations, advertising, or marketing.
Networking Opportunities: Goldsmiths facilitates networking opportunities through industry connections, alumni networks, and events. Graduates can leverage these connections to secure internships, access job opportunities, and gain insights into the rapidly evolving promotional media industry.
