MA Luxury Brand Management

Goldsmiths

 

INTAKE: September

Program Overview

Goldsmiths' MA Luxury Brand Management program is designed for aspiring professionals seeking to delve into the intricacies of the luxury industry. This program combines theoretical knowledge with practical skills, preparing students for leadership roles in the dynamic world of luxury brand management.

Curriculum: The curriculum is meticulously crafted to cover a spectrum of topics essential for navigating the luxury brand landscape. Courses include brand strategy, consumer behavior, market trends, and the unique challenges of luxury brand management. The program places a strong emphasis on creativity, innovation, and an in-depth understanding of the luxury consumer market.

Research Focus: Goldsmiths fosters a culture of research, and the MA Luxury Brand Management program aligns with this ethos. Students have the opportunity to engage in research projects exploring emerging trends, consumer preferences, and the impact of technology on luxury brands. Faculty members, experts in the luxury sector, contribute to research that enriches the learning experience.

Industry Engagement: The program ensures active engagement with the luxury industry through various avenues. Guest lectures by industry professionals, workshops, and industry placements provide students with real-world insights. Goldsmiths' strategic partnerships with luxury brands offer exclusive opportunities for internships and exposure to the inner workings of the luxury market.

Global Perspective: Given the international nature of the luxury market, the program incorporates a global perspective. Students analyze case studies from different regions, gaining insights into diverse consumer behaviors and market dynamics. Opportunities for international study programs or collaborations with global luxury brands further enhance students' understanding of the global luxury landscape.

Pollster Education

Location

Goldsmiths

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 21260

Postgraduate Entry Requirements

Academic Qualifications: Postgraduate applicants are expected to hold an undergraduate degree with a standard of at least 55%-60% in a relevant or related subject. This requirement ensures a solid academic foundation for advanced studies.

English Language Proficiency: 

  • IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.
  • TOEFL: A minimum overall score of 100 on the TOEFL is accepted, with no sub-score in any section falling below 21.
  • PTE Academic: A minimum overall score of 69 with no individual score below 62.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Goldsmiths, University of London, is renowned for its vibrant academic community, creative atmosphere, and commitment to excellence in the arts, humanities, and social sciences. The university offers a range of scholarships for international students, providing financial support and opportunities for academic and personal development.  

Excellence Scholarships: Goldsmiths offers Excellence Scholarships to exceptional international students who demonstrate outstanding academic achievements. These merit-based scholarships provide partial tuition fee waivers and are available across various undergraduate and postgraduate programs.

Goldsmiths International Postgraduate Scholarship: This scholarship is specifically designed for international students pursuing postgraduate studies at Goldsmiths. It covers a portion of the tuition fees for the duration of the program. The selection criteria include academic excellence and the potential to contribute to the university's diverse and inclusive community.

Chevening Scholarships: Goldsmiths participates in the prestigious Chevening Scholarship program, which is funded by the UK government. Chevening Scholarships are awarded to outstanding individuals with leadership potential, enabling them to pursue a one-year master's degree at Goldsmiths. Recipients are selected based on their academic and professional achievements, as well as their commitment to making a positive impact in their home countries.

Commonwealth Shared Scholarships: Goldsmiths participates in the Commonwealth Shared Scholarship scheme, offering opportunities for students from eligible Commonwealth countries to pursue postgraduate studies in various fields. These scholarships cover tuition fees, living expenses, and travel costs, promoting access to higher education for talented individuals from Commonwealth nations.

Santander Universities Scholarships: Goldsmiths has partnerships with Santander Universities, providing additional scholarship opportunities for international students. These scholarships support various academic pursuits, including research projects, study abroad experiences, and entrepreneurial initiatives.

Research and Departmental Scholarships: International students pursuing research degrees (MPhil/Ph.D.) may have access to research and departmental scholarships within specific academic departments. These scholarships often support research expenses, conference attendance, and other related costs.

Graduates from Goldsmiths' MA Luxury Brand Management program possess a diverse skill set that opens doors to a range of exciting career opportunities within the luxury sector.

Brand Manager: With a deep understanding of brand strategy and consumer behavior, graduates can pursue roles as Brand Managers for luxury companies. They are responsible for developing and executing strategies that enhance the brand's image and market position.

Luxury Retail Manager: The program equips graduates to take on roles as Luxury Retail Managers. These professionals oversee the operations of high-end retail establishments, ensuring an exceptional customer experience and the effective presentation of luxury products.

Marketing Specialist: Graduates can pursue careers as Marketing Specialists in the luxury sector, creating and implementing marketing campaigns that resonate with the target audience. They leverage their knowledge of luxury consumer behavior to drive brand awareness and engagement.

Digital Marketing Manager: Given the importance of digital presence in the modern luxury landscape, graduates can specialize as Digital Marketing Managers. They focus on developing and executing digital strategies, including social media campaigns and e-commerce initiatives.

Luxury Business Consultant: Equipped with a comprehensive understanding of the luxury industry, some graduates may choose to work as Luxury Business Consultants. They provide strategic advice to luxury brands, helping them navigate challenges and capitalize on emerging opportunities.

Event Planner for Luxury Brands: The program's focus on creating unique brand experiences prepares graduates for roles as Event Planners specializing in luxury brand events. They organize exclusive events that enhance brand image and foster client engagement.

Luxury Market Analyst: Graduates can pursue careers as Luxury Market Analysts, conducting market research and providing insights into trends, consumer behavior, and competitive intelligence. Their analyses contribute to informed decision-making for luxury brands.

Entrepreneurial Ventures: With a foundation in luxury brand management, some graduates may choose entrepreneurial paths, establishing their luxury brands or consulting firms. They can leverage their creative and strategic skills to carve a niche in the competitive luxury market.

Networking Opportunities: Goldsmiths facilitates networking opportunities through industry connections, alumni networks, and events. Graduates can leverage these connections to secure internships, access job opportunities, and gain insights into the rapidly evolving luxury industry.


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