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MSc International Marketing Strategy

Waterside

 

INTAKE: Jan & Sept

Program Overview

The MSc International Marketing Strategy course at the University of Northampton is designed to provide students with in-depth knowledge and practical skills in global marketing strategies.  

  1. Comprehensive Curriculum: The MSc International Marketing Strategy course offers a comprehensive curriculum that covers various aspects of international marketing. Students gain a solid understanding of market analysis, consumer behavior, branding, digital marketing, marketing research, and strategic planning. The program equips students with the necessary skills to develop effective marketing strategies in a global context.

  2. Global Perspective: The course emphasizes the importance of understanding different cultural, economic, and political environments when developing international marketing strategies. Students learn how to adapt marketing techniques to diverse markets and effectively target consumers across borders. They develop cross-cultural communication skills and learn how to tailor marketing campaigns to specific target markets worldwide.

  3. Practical Skills Development: The course focuses on developing practical skills that are directly applicable to real-world marketing scenarios. Students engage in hands-on projects, case studies, and simulations that simulate marketing challenges faced by multinational companies. They also have the opportunity to work on real marketing projects in collaboration with industry partners, gaining valuable experience and enhancing their problem-solving and strategic thinking abilities.

  4. Industry-Relevant Insights: The University of Northampton maintains strong industry connections, and the MSc International Marketing Strategy course benefits from guest lectures, industry visits, and input from marketing professionals. Students have the opportunity to learn from practitioners with diverse marketing experiences, gaining insights into current industry trends and best practices. This industry engagement enhances students' understanding of real-world marketing challenges and provides networking opportunities.

  5. Digital Marketing Focus: The course places significant emphasis on digital marketing strategies, considering the growing importance of digital channels in today's global marketplace. Students learn about social media marketing, search engine optimization (SEO), content marketing, and data analytics. They gain practical skills in leveraging digital platforms to reach global audiences, create engaging content, and measure marketing performance.

  6. Research and Analytical Skills: The MSc International Marketing Strategy course equips students with research and analytical skills necessary for effective marketing decision-making. They learn how to conduct market research, analyze consumer data, and interpret marketing insights. These skills enable students to make informed decisions and develop evidence-based marketing strategies.

  7. Ethical and Sustainable Marketing: The course addresses the ethical and sustainable aspects of international marketing. Students explore topics such as corporate social responsibility, ethical marketing practices, and sustainability in marketing. They learn how to incorporate ethical considerations into their marketing strategies, aligning business objectives with societal and environmental responsibilities.

  8. Professional Development: The University of Northampton provides opportunities for students to enhance their professional development and employability. The course offers workshops on CV writing, interview skills, and networking. Students also have access to the university's Careers and Employability Service, which provides support in career planning, job search, and industry connections.

  9. International Opportunities: The University of Northampton encourages students to gain international exposure through study abroad programs, exchange programs, or internships. These opportunities enable students to experience different business environments, understand global marketing practices, and broaden their cultural perspectives. International experiences enhance students' global mindset and make them more competitive in the international job market.

  10. Alumni Network: The University of Northampton has a strong alumni network, and graduates of the MSc International Marketing Strategy course can benefit from networking opportunities and connections with professionals in the marketing field. The university's alumni network provides access to job postings, mentoring programs, and industry events, supporting graduates in their career advancement.

The MSc International Marketing Strategy course at the University of Northampton prepares students for a wide range of international marketing roles. Graduates can pursue careers as marketing managers, brand managers, digital marketing specialists, market research analysts, or international marketing consultants. They are well-equipped with the knowledge, skills, and industry insights to excel in the global marketing arena.

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Location

Waterside

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 16500

Postgraduate Entry Requirements:

  • Academic Qualifications: International students applying for postgraduate programs at the University of Northampton are generally required to have a minimum academic achievement of 60% or above in their undergraduate degree or equivalent qualifications.
  • English Language Proficiency: Similar to undergraduate requirements, postgraduate applicants must also provide evidence of their English language proficiency.  
    • IELTS: A minimum overall score of 6.5, with no individual component below 6.0.
    • TOEFL: A minimum score of 88 on the internet-based test (iBT).
    • PTE Academic: A minimum overall score of 70. It is advisable to check the specific language requirements for the desired postgraduate program, as certain programs may have higher English language proficiency expectations.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university takes a holistic approach in assessing applications, considering factors such as the overall strength of the application, personal statements, references, and relevant experience.

The University of Northampton offers various scholarships and financial aid opportunities to support international students in their academic journey. These scholarships aim to recognize outstanding academic achievements, promote diversity, and provide assistance to those who may face financial constraints. 

  1. International Scholarships: The university offers a range of international scholarships specifically designed for international students. These scholarships are merit-based and provide partial tuition fee waivers. The eligibility criteria, award amounts, and application processes may vary, so it is important to check the university's official website for the most up-to-date information.

  2. Chancellor's Scholarships: The Chancellor's Scholarships are prestigious awards offered to high-achieving international students who demonstrate exceptional academic performance and potential. These scholarships provide a significant reduction in tuition fees and are highly competitive. Eligible students are automatically considered for this scholarship based on their application for admission.

  3. Country-Specific Scholarships: The University of Northampton also offers scholarships specifically tailored to students from certain countries or regions. These scholarships may be in partnership with governments, organizations, or educational institutions from those countries. The eligibility criteria, application process, and award amounts may vary depending on the specific scholarship.

  4. Subject-Specific Scholarships: Some academic departments at the university may offer subject-specific scholarships to international students. These scholarships are typically based on academic excellence in a particular field of study. Students pursuing specific courses or disciplines may be eligible for these scholarships, and it is advisable to check with the respective academic department for further information.

  5. External Scholarships and Funding: In addition to the university's own scholarships, international students can also explore external funding options, such as government scholarships, corporate sponsorships, and charitable organizations. The university's international office or scholarship team can provide guidance and information on external funding opportunities available to international students.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may change from year to year. 

The MSc International Marketing Strategy course at the University of Northampton prepares students for exciting career opportunities in the dynamic field of international marketing.  

  1. International Marketing Manager: Graduates can pursue roles as international marketing managers, where they are responsible for developing and implementing global marketing strategies for multinational companies. They work on market entry strategies, brand positioning, product localization, and international advertising campaigns.

  2. Global Brand Manager: With their expertise in international marketing, graduates can work as global brand managers, overseeing the development, positioning, and promotion of brands in multiple countries. They ensure brand consistency across different markets and drive brand growth through effective marketing strategies.

  3. Digital Marketing Specialist: The increasing significance of digital channels in international marketing creates opportunities for graduates to specialize in digital marketing. They can work as digital marketing managers or consultants, leveraging digital platforms, social media, and data analytics to reach global audiences and optimize marketing campaigns.

  4. Market Research Analyst: Graduates can pursue careers as market research analysts, conducting market research and gathering consumer insights to support international marketing decisions. They analyze market trends, consumer behavior, and competitor strategies to provide valuable inputs for developing effective marketing strategies.

  5. International Sales Manager: With their knowledge of international markets and consumer behavior, graduates can excel as international sales managers. They are responsible for managing sales operations across multiple countries, developing sales strategies, and building relationships with international clients and partners.

  6. International Business Development Manager: Graduates can work as international business development managers, identifying new market opportunities, conducting market assessments, and formulating strategies to expand the business into new global markets. They assess market potential, develop entry strategies, and establish partnerships to drive international growth.

  7. Consulting Roles: Graduates can pursue careers in international marketing consulting, providing strategic advice and guidance to companies looking to enter or expand into international markets. They offer expertise in market analysis, competitive positioning, and marketing strategy development, helping businesses achieve their global marketing objectives.

  8. Entrepreneurship: The MSc International Marketing Strategy program equips students with the knowledge and skills to start their own international ventures. Graduates can launch their own global marketing agencies, e-commerce platforms, or consulting firms, leveraging their expertise in international marketing to drive business success.

  9. Market Entry Specialist: Graduates can work as market entry specialists, helping companies navigate the complexities of entering new international markets. They assess market opportunities, develop market entry plans, and address legal, cultural, and logistical challenges to ensure successful market penetration.

  10. Academic and Research Positions: For those interested in academia and research, the MSc International Marketing Strategy course provides a solid foundation for pursuing further studies at the doctoral level. Graduates can engage in research or teaching positions at universities, contributing to the field of international marketing through academic research and knowledge dissemination.

The University of Northampton's strong industry connections, practical approach to learning, and emphasis on global perspectives equip graduates with the skills and knowledge demanded by employers in the international marketing field. Graduates of the MSc International Marketing Strategy course are well-prepared to embark on successful careers in various sectors, including multinational corporations, marketing agencies, consulting firms, and entrepreneurial ventures.

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