MA Brands, Communication & Culture

Goldsmiths

 

INTAKE: September

Program Overview

Goldsmiths University stands as a beacon of academic excellence, and its MA in Brands, Communication & Culture program exemplifies its cutting-edge education. This program is meticulously designed to provide students with a profound understanding of the intricate relationships between brands, communication, and culture in the contemporary global landscape.

Curriculum: The MA Brands, Communication & Culture program boasts a comprehensive and dynamic curriculum that explores the multifaceted nature of branding and its intersections with communication and culture. Courses cover a spectrum of topics, including brand identity, consumer behavior, and the socio-cultural impact of branding. The interdisciplinary approach integrates elements of sociology, marketing, and cultural studies to offer a well-rounded education.

Research Focus: Goldsmiths places a strong emphasis on research-led teaching, and this program is no exception. Students delve into cutting-edge research, examining emerging trends in branding, communication theories, and cultural influences on consumer behavior. The faculty, composed of seasoned researchers, provides mentorship, fostering an environment where students can contribute to the evolving discourse in brands, communication, and culture.

Industry Engagement: Goldsmiths is renowned for its industry-oriented approach, and the MA Brands, Communication & Culture program reflects this ethos. Students benefit from industry collaborations, guest lectures by professionals, and real-world case studies. This engagement ensures that graduates are not only academically adept but also possess practical insights and skills sought after by employers in the competitive fields of branding and communication.

Global Perspective: In an era of global interconnectedness, the program maintains a global perspective, encouraging students to analyze branding and communication on an international scale. Comparative studies, exposure to diverse cultural contexts, and discussions on global marketing trends equip graduates with the ability to navigate the complexities of the global marketplace.

Pollster Education

Location

Goldsmiths

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 19210

Postgraduate Entry Requirements

Academic Qualifications: Postgraduate applicants are expected to hold an undergraduate degree with a standard of at least 55%-60% in a relevant or related subject. This requirement ensures a solid academic foundation for advanced studies.

English Language Proficiency: 

  • IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.
  • TOEFL: A minimum overall score of 100 on the TOEFL is accepted, with no sub-score in any section falling below 21.
  • PTE Academic: A minimum overall score of 69 with no individual score below 62.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Goldsmiths, University of London, is renowned for its vibrant academic community, creative atmosphere, and commitment to excellence in the arts, humanities, and social sciences. The university offers a range of scholarships for international students, providing financial support and opportunities for academic and personal development.  

Excellence Scholarships: Goldsmiths offers Excellence Scholarships to exceptional international students who demonstrate outstanding academic achievements. These merit-based scholarships provide partial tuition fee waivers and are available across various undergraduate and postgraduate programs.

Goldsmiths International Postgraduate Scholarship: This scholarship is specifically designed for international students pursuing postgraduate studies at Goldsmiths. It covers a portion of the tuition fees for the duration of the program. The selection criteria include academic excellence and the potential to contribute to the university's diverse and inclusive community.

Chevening Scholarships: Goldsmiths participates in the prestigious Chevening Scholarship program, which is funded by the UK government. Chevening Scholarships are awarded to outstanding individuals with leadership potential, enabling them to pursue a one-year master's degree at Goldsmiths. Recipients are selected based on their academic and professional achievements, as well as their commitment to making a positive impact in their home countries.

Commonwealth Shared Scholarships: Goldsmiths participates in the Commonwealth Shared Scholarship scheme, offering opportunities for students from eligible Commonwealth countries to pursue postgraduate studies in various fields. These scholarships cover tuition fees, living expenses, and travel costs, promoting access to higher education for talented individuals from Commonwealth nations.

Santander Universities Scholarships: Goldsmiths has partnerships with Santander Universities, providing additional scholarship opportunities for international students. These scholarships support various academic pursuits, including research projects, study abroad experiences, and entrepreneurial initiatives.

Research and Departmental Scholarships: International students pursuing research degrees (MPhil/Ph.D.) may have access to research and departmental scholarships within specific academic departments. These scholarships often support research expenses, conference attendance, and other related costs.

Embarking on the MA Brands, Communication & Culture program at Goldsmiths University of London opens doors to a myriad of exciting career opportunities. Graduates emerge with a unique blend of theoretical knowledge and practical skills, positioning them as valuable assets in the dynamic fields of branding, communication, and culture.

Brand Management: Equipped with a deep understanding of branding strategies, consumer behavior, and cultural influences, graduates are well-suited for roles in brand management. They can shape and communicate the identity of brands, ensuring they resonate with diverse audiences in the ever-evolving market.

Marketing and Communication Roles: Graduates of this program possess a strong foundation in communication theories and marketing strategies. They can pursue roles in marketing and communication departments, developing and implementing effective campaigns that leverage cultural insights to connect with consumers.

Consumer Insights and Research: With a focus on research-led teaching, graduates are adept at analyzing consumer behavior and market trends. This skill set positions them for roles in market research, where they can provide valuable insights to businesses aiming to understand and adapt to changing consumer preferences.

Digital Marketing and Social Media Management: In today's digital age, the program's emphasis on contemporary communication channels is invaluable. Graduates are well-prepared for roles in digital marketing and social media management, navigating online platforms to enhance brand visibility and engagement.

Consultancy and Advisory Positions: The comprehensive nature of the program equips graduates to work as consultants or advisors. They can provide strategic guidance to businesses seeking to navigate the complex landscape of branding and communication, offering insights grounded in academic rigor.


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