Integrated Masters Program - M.S. in Marketing

New York

 

INTAKE: Jan & Aug

Program Overview

Hofstra University, located in Hempstead, New York, is renowned for its commitment to academic excellence, offering innovative programs that prepare students for dynamic careers. One such program is the Integrated Master's Program, specifically the M.S. in Marketing. This program is designed to provide students with a comprehensive understanding of contemporary marketing strategies, consumer behavior, and emerging trends in the ever-evolving business landscape. With a focus on integrating theoretical knowledge with practical skills, the M.S. in Marketing at Hofstra University prepares graduates for leadership roles in marketing and related fields. Hofstra University's M.S. in Marketing is a forward-thinking program that not only imparts strategic marketing knowledge but also emphasizes digital marketing proficiency, experiential learning, customizable specializations, and industry-connected faculty. Graduates emerge well-equipped to navigate the complexities of the modern marketing landscape and contribute meaningfully to the success of businesses and brands.

Curriculum:

  1. Strategic Marketing Framework: The curriculum places a strong emphasis on developing a strategic marketing mindset. Students delve into strategic planning, market analysis, and brand management, equipping them with the skills needed to navigate the complexities of modern marketing.

  2. Digital Marketing Proficiency: Recognizing the importance of digital channels in today's marketing landscape, the program ensures that students gain proficiency in digital marketing strategies. From social media marketing to search engine optimization, graduates are well-prepared to leverage digital platforms for effective brand promotion.

  3. Experiential Learning Opportunities: The program offers experiential learning opportunities such as internships, industry projects, and case studies, allowing students to apply theoretical concepts to real-world marketing scenarios. This hands-on approach enhances their practical skills and industry readiness.

  4. Customizable Specializations: Students have the flexibility to tailor their studies by choosing specializations in areas such as brand management, digital marketing, or market research. This customization enables them to align their education with specific career goals and industry trends.

  5. Industry-Connected Faculty: The M.S. in Marketing program is led by a team of experienced faculty members with strong connections to the marketing industry. Their real-world insights and networks provide students with valuable perspectives, ensuring that the curriculum remains current and relevant to industry demands.

Pollster Education

Location

New York

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

USD 23440

Entry Requirements for International Students at Hofstra University

  1. Academic Qualifications: For admission to postgraduate programs at Hofstra University, international students need to hold a bachelor's degree or its equivalent from a recognized institution. The university may specify certain academic requirements based on the program of interest.

  2. Minimum GPA Requirement: A common entry requirement for postgraduate programs at Hofstra University is a minimum GPA (Grade Point Average) of 65% or above. 

  3. English Language Proficiency: 

    • IELTS: An overall score of 6.5 with no individual band score less than 6.
    • DET (Duolingo English Test): A minimum score of 120.
    • TOEFL iBT: A minimum overall score of 80.

Scholarships for International Students at Hofstra University

  1. Global Scholars Program: The Global Scholars Program at Hofstra University is designed to recognize and support outstanding international students who demonstrate academic excellence, leadership skills, and a commitment to making a positive impact in their communities. The scholarship covers a significant portion of tuition costs.

  2. International Student Scholarship: Hofstra University may offer merit-based scholarships to international students based on their academic achievements and potential. These scholarships aim to attract and reward students who have demonstrated exceptional academic performance.

  3. Phi Theta Kappa Scholarship: International transfer students who are members of the Phi Theta Kappa Honor Society may be eligible for a special scholarship at Hofstra University. This scholarship recognizes the achievements of transfer students who have excelled in their previous academic pursuits.

  4. Graduate Assistantships: Graduate students at Hofstra University may have the opportunity to apply for graduate assistantships. These positions often involve working with faculty members or departments while receiving a stipend or tuition reduction. Graduate assistantships provide valuable professional experience alongside financial support.

  5. Endowed Scholarships: Hofstra University has various endowed scholarships that international students can apply for. These scholarships may be specific to certain academic disciplines, extracurricular achievements, or other criteria. Students are encouraged to explore the specific eligibility requirements for each endowed scholarship.

  6. International Student Work Opportunities: While not a traditional scholarship, Hofstra University provides international students with opportunities for on-campus employment through the International Student Affairs Office. These work opportunities can help students gain valuable work experience while earning income to support their education.

  7. Hofstra Cultural Ambassador Scholarship: The Cultural Ambassador Scholarship is designed to recognize students who actively contribute to promoting cultural understanding and diversity on campus. Recipients of this scholarship may be involved in organizing cultural events, participating in international clubs, or engaging in activities that foster a global community at Hofstra.

  8. Athletic Scholarships: International students with exceptional athletic talents may be eligible for athletic scholarships offered by Hofstra University. These scholarships are typically awarded to student-athletes who demonstrate outstanding skills and contribute to the university's athletic programs.

  9. External Scholarships: Hofstra University encourages international students to explore external scholarship opportunities, including those offered by government agencies, private organizations, and foundations. The International Student Affairs Office may provide guidance on external scholarship options.

  10. Need-Based Financial Aid: In addition to merit-based scholarships, Hofstra University may provide need-based financial aid to international students. The university's financial aid office can assist students in determining their eligibility for various financial aid programs.

Hofstra University, located in Hempstead, New York, stands as a beacon of academic excellence, offering an Integrated Master's Program with a focus on marketing—the M.S. in Marketing. Graduates from this program are well-positioned for a myriad of exciting and dynamic career prospects in the ever-evolving field of marketing. The M.S. in Marketing program at Hofstra University opens doors to a diverse array of career prospects, ranging from traditional marketing management roles to specialized positions in digital marketing, brand strategy, market research, and more. Graduates emerge well-prepared to navigate the complexities of the modern marketing landscape and contribute meaningfully to the success of businesses and brands in various industries.

  1. Marketing Manager: Graduates are prepared to take on leadership roles as marketing managers, overseeing strategic marketing initiatives, developing comprehensive marketing plans, and guiding teams to execute successful campaigns. They play a pivotal role in driving brand awareness and achieving organizational objectives.

  2. Digital Marketing Specialist: With a strong emphasis on digital marketing strategies, graduates can specialize in roles such as digital marketing specialists. They navigate the digital landscape, implementing effective online campaigns, optimizing websites for search engines, and leveraging social media platforms for brand promotion.

  3. Brand Strategist: The program equips graduates with the skills to become brand strategists, responsible for developing and executing brand positioning, messaging, and differentiation strategies. They work to create a strong brand identity that resonates with target audiences and sets companies apart in the market.

  4. Market Research Analyst: Graduates can pursue roles as market research analysts, utilizing their analytical skills to gather and interpret data on consumer behavior, market trends, and competitor activities. They provide valuable insights that inform strategic decision-making and help businesses stay competitive.

  5. Product Manager: With a focus on understanding consumer needs and market trends, graduates can excel as product managers. They are involved in the development, launch, and management of products, ensuring they meet customer demands and align with overall marketing strategies.

  6. Social Media Manager: Given the program's emphasis on digital channels, graduates are well-suited for roles as social media managers. They create and implement social media strategies, engage with online communities, and leverage social platforms to enhance brand visibility and engagement.

  7. Advertising Executive: Graduates can pursue careers in advertising, working as account executives, creative directors, or media planners. They collaborate with clients and creative teams to develop and implement advertising campaigns across various media channels.

  8. Market Development Manager: With a focus on market expansion, graduates can thrive in roles as market development managers. They identify new opportunities, assess market potential, and formulate strategies to enter new markets or expand existing ones, contributing to business growth.

  9. E-commerce Manager: As the digital landscape continues to shape consumer behavior, graduates are well-equipped for roles as e-commerce managers. They oversee online sales platforms, optimize user experiences, and implement strategies to drive e-commerce growth for businesses.

  10. Entrepreneurship and Consulting: Armed with a robust marketing skill set, graduates have the option to venture into entrepreneurship or consulting. They can start their businesses or provide consultancy services, leveraging their expertise to assist businesses in achieving marketing success.


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