MSc Digital Marketing
The MSc in Digital Marketing program at the University of Chester is designed to equip ...
MSc Marketing Management
Queens Park Campus - Chester
INTAKE: Feb, May & Oct
Program Overview
The MSc in Marketing Management program at the University of Chester is designed to provide students with a comprehensive understanding of marketing principles and practices in the contemporary business environment. The program emphasizes strategic marketing, consumer behavior, market research, and digital marketing strategies.
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Comprehensive Curriculum: The program offers a comprehensive curriculum that covers various aspects of marketing management. Students study core modules such as marketing strategy, brand management, consumer behavior, and marketing research. They also have the opportunity to explore specialized areas, including digital marketing, international marketing, and marketing analytics.
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Practical Learning Approach: The University of Chester adopts a practical learning approach to enhance students' marketing skills. Students engage in real-world case studies, group projects, and simulations to apply theoretical concepts to practical marketing scenarios. They also have access to cutting-edge marketing tools and software, enabling them to gain hands-on experience in marketing campaign development, data analysis, and social media marketing.
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Industry-Relevant Skills Development: The program aims to develop students' skills and competencies that are in high demand in the marketing industry. Students learn market research techniques, marketing planning, brand management strategies, and effective communication and presentation skills. They also gain proficiency in using digital marketing tools, social media platforms, and analytics software.
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Guest Lectures and Industry Connections: The University of Chester has strong ties with industry professionals and marketing experts. Students benefit from guest lectures, workshops, and networking events where they can interact with marketing practitioners. These connections provide valuable insights into current marketing trends, emerging technologies, and industry best practices.
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Research and Innovation: The program encourages students to engage in research and innovative thinking. They have the opportunity to undertake individual research projects, exploring marketing theories, conducting market analyses, and proposing strategies for marketing success. This fosters critical thinking, problem-solving, and creativity, equipping students to tackle complex marketing challenges.
Location
Queens Park Campus - Chester
Score
IELTS 6.5
Tuition Fee
£ 13450
Postgraduate Programs:
- Academic Qualifications: International students applying for postgraduate programs at the University of Chester are required to have completed their undergraduate studies with a minimum overall percentage of 55% or above.
- English Language Proficiency: As with undergraduate programs, applicants must provide proof of English language proficiency by achieving the following scores:
- IELTS: A minimum score of 6.5 overall, with no individual band score below 5.5.
- TOEFL: A minimum score of 88 on the Internet-based Test (iBT), with no section below 17.
- PTE Academic: A minimum score of 62 overall, with no communicative skills score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Chester offers various scholarships and financial support options to international students. These scholarships aim to recognize academic excellence, support students with financial needs, and promote diversity and inclusivity.
- International Excellence Scholarship: The International Excellence Scholarship is available to international undergraduate and postgraduate students who demonstrate exceptional academic performance. The scholarship provides a tuition fee reduction of up to £2,000 for the first year of study. The selection is based on academic achievement and personal statement.
- Chevening Scholarships: The University of Chester is a participating institution in the prestigious Chevening Scholarship program. Chevening Scholarships are awarded by the UK government to outstanding individuals with leadership potential from around the world. The scholarship covers tuition fees, living expenses, and other allowances for a one-year master's degree.
- Commonwealth Scholarships: The university participates in the Commonwealth Scholarship and Fellowship Plan (CSFP), offering scholarships to students from Commonwealth countries. These scholarships cover full tuition fees, living expenses, and travel costs for selected master's degree programs.
- Vice-Chancellor's International Scholarships: The Vice-Chancellor's International Scholarships are open to international students applying for a full-time undergraduate or postgraduate degree at the University of Chester. The scholarships provide a tuition fee reduction of £2,000 for the first year of study. Students are automatically considered for this scholarship based on their application.
- Country-Specific Scholarships: The University of Chester offers country-specific scholarships to students from selected countries. These scholarships may vary in terms of eligibility criteria, funding amount, and application process. They are designed to attract talented students from specific regions and support their educational journey at the university.
- Alumni Discount: The University of Chester offers an Alumni Discount to international students who have previously completed a degree at the university and wish to pursue further studies. This discount provides a reduction in tuition fees for eligible students.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.
Graduates of the MSc in Marketing Management program from the University of Chester have excellent career prospects in a wide range of industries.
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Marketing Manager: Graduates can pursue marketing management roles in organizations, where they develop and execute marketing strategies, manage marketing campaigns, and oversee brand management initiatives.
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Market Research Analyst: Graduates can work as market research analysts, conducting market research, analyzing consumer behavior, and providing insights to drive marketing decisions.
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Digital Marketing Specialist: Graduates can enter the digital marketing field, focusing on areas such as social media marketing, search engine optimization (SEO), content marketing, and digital advertising.
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Brand Manager: Graduates can pursue careers as brand managers, responsible for building and maintaining strong brand identities, developing brand strategies, and overseeing brand communication.
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Marketing Consultant: Graduates can work as marketing consultants, providing strategic marketing advice and guidance to organizations, helping them achieve their marketing objectives and drive business growth.
