MSc Digital Marketing

Warrington Campus

 

INTAKE: Feb, May & Oct

Program Overview

The MSc in Digital Marketing program at the University of Chester is designed to equip students with the knowledge and skills needed to excel in the fast-paced and ever-evolving field of digital marketing. The program focuses on digital marketing strategies, consumer behavior, data analytics, and the use of emerging technologies in marketing.

  1. Cutting-Edge Curriculum: The program offers a cutting-edge curriculum that covers a wide range of topics in digital marketing, including search engine optimization (SEO), social media marketing, content marketing, digital advertising, and e-commerce. Students gain a deep understanding of digital marketing strategies and learn how to leverage digital channels effectively.

  2. Practical Learning Opportunities: The University of Chester emphasizes practical learning experiences to enhance students' understanding of digital marketing. Students engage in hands-on projects, case studies, and simulations that allow them to apply their knowledge and skills to real-world marketing challenges. These experiences foster critical thinking, problem-solving, and creativity.

  3. Industry-Relevant Skills: The program focuses on developing skills that are highly valued in the digital marketing industry. Students learn how to analyze consumer behavior, conduct market research, develop digital marketing campaigns, and measure the effectiveness of marketing efforts using data analytics tools. They also gain proficiency in using digital marketing platforms and technologies.

  4. Guest Lectures and Industry Partnerships: The University of Chester invites industry experts and professionals to deliver guest lectures, providing students with insights into current trends and practices in digital marketing. The program also fosters strong industry partnerships, offering students networking opportunities and access to internships or industry projects, enhancing their employability.

  5. Personal and Professional Development: The program offers personal and professional development opportunities to enhance students' career readiness. Students receive guidance on resume building, interview preparation, and career planning. They also develop skills in communication, teamwork, and leadership, preparing them for success in their digital marketing careers.

Pollster Education

Location

Warrington Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 12950

Postgraduate Programs:

  • Academic Qualifications: International students applying for postgraduate programs at the University of Chester are required to have completed their undergraduate studies with a minimum overall percentage of 55% or above.
  • English Language Proficiency: As with undergraduate programs, applicants must provide proof of English language proficiency by achieving the following scores:
    • IELTS: A minimum score of 6.5 overall, with no individual band score below 6.
    • TOEFL: A minimum score of 88 on the Internet-based Test (iBT), with no section below 17.
    • PTE Academic: A minimum score of 62 overall, with no communicative skills score below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Chester offers various scholarships and financial support options to international students. These scholarships aim to recognize academic excellence, support students with financial needs, and promote diversity and inclusivity. 

  1. International Excellence Scholarship: The International Excellence Scholarship is available to international undergraduate and postgraduate students who demonstrate exceptional academic performance. The scholarship provides a tuition fee reduction of up to £2,000 for the first year of study. The selection is based on academic achievement and personal statement.

  2. Chevening Scholarships: The University of Chester is a participating institution in the prestigious Chevening Scholarship program. Chevening Scholarships are awarded by the UK government to outstanding individuals with leadership potential from around the world. The scholarship covers tuition fees, living expenses, and other allowances for a one-year master's degree.

  3. Commonwealth Scholarships: The university participates in the Commonwealth Scholarship and Fellowship Plan (CSFP), offering scholarships to students from Commonwealth countries. These scholarships cover full tuition fees, living expenses, and travel costs for selected master's degree programs.

  4. Vice-Chancellor's International Scholarships: The Vice-Chancellor's International Scholarships are open to international students applying for a full-time undergraduate or postgraduate degree at the University of Chester. The scholarships provide a tuition fee reduction of £2,000 for the first year of study. Students are automatically considered for this scholarship based on their application.

  5. Country-Specific Scholarships: The University of Chester offers country-specific scholarships to students from selected countries. These scholarships may vary in terms of eligibility criteria, funding amount, and application process. They are designed to attract talented students from specific regions and support their educational journey at the university.

  6. Alumni Discount: The University of Chester offers an Alumni Discount to international students who have previously completed a degree at the university and wish to pursue further studies. This discount provides a reduction in tuition fees for eligible students.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

The MSc in Digital Marketing program equips graduates with the skills and knowledge to pursue exciting and rewarding careers in various industries. 

  1. Digital Marketing Manager: Graduates can work as digital marketing managers, overseeing digital marketing strategies, managing campaigns, and analyzing marketing metrics to drive business growth.

  2. Social Media Manager: Graduates can pursue careers as social media managers, responsible for creating and implementing social media strategies, engaging with audiences, and managing social media platforms for brands and organizations.

  3. SEO Specialist: Graduates can work as SEO specialists, optimizing websites and content to improve search engine rankings, increase organic traffic, and enhance online visibility for businesses.

  4. Digital Advertising Strategist: Graduates can pursue careers in digital advertising, developing and implementing targeted advertising campaigns across various digital channels, such as search engines, social media platforms, and display networks.

  5. Data Analyst: Graduates can work as data analysts, analyzing digital marketing data, identifying trends, and providing insights to optimize marketing strategies and improve campaign performance.


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