M.S. in Marketing

New York

 

INTAKE: Jan & Aug

Program Overview

Hofstra University, situated in the USA, offers an esteemed Master of Science (M.S.) in Marketing program designed to equip students with cutting-edge knowledge and skills in the dynamic field of marketing. The program provides a comprehensive overview of strategic marketing principles, consumer behavior, market research, and digital marketing strategies. Emphasizing a blend of theoretical insights and practical applications, the M.S. in Marketing at Hofstra fosters a deep understanding of contemporary marketing trends and prepares students to navigate the evolving landscape of global business. Through a curriculum crafted to meet the demands of the industry, students gain the expertise needed to succeed in diverse marketing roles. With a commitment to academic excellence and practical relevance, this program positions graduates as strategic marketing professionals ready to make a significant impact in various sectors.Hofstra University's M.S. in Marketing program stands as a dynamic and forward-thinking initiative that prepares students for success in the competitive field of marketing. With a comprehensive curriculum, a focus on digital marketing, real-world applications, industry-relevant electives, networking opportunities, and a capstone project, graduates emerge ready to navigate the intricacies of modern marketing and contribute meaningfully to the success of businesses and organizations. This program aligns with Hofstra University's commitment to providing students with a high-quality education that bridges academic knowledge with practical skills.

Curriculum:

  1. Comprehensive Curriculum: The M.S. in Marketing program at Hofstra University offers a comprehensive curriculum covering key aspects of marketing, including market analysis, consumer behavior, digital marketing, and strategic planning. This ensures that students develop a well-rounded understanding of the field and are prepared for the complexities of modern marketing practices.

  2. Focus on Digital Marketing: Recognizing the increasing importance of digital platforms in the marketing landscape, the program places a specific emphasis on digital marketing strategies. Students delve into topics such as social media marketing, search engine optimization, and data analytics, gaining practical skills to thrive in the digital era.

  3. Real-World Applications: The curriculum integrates real-world applications, allowing students to apply theoretical knowledge in practical scenarios. Through case studies, projects, and simulations, students develop problem-solving skills and gain hands-on experience that mirrors the challenges they may face in professional marketing roles.

  4. Industry-Relevant Electives: To cater to diverse career paths within the marketing field, the program offers a range of industry-relevant electives. Students can tailor their education based on their interests and career goals, choosing from courses that explore areas such as brand management, international marketing, or marketing analytics.

  5. Networking Opportunities: Hofstra University provides ample networking opportunities for M.S. in Marketing students. Through industry events, guest lectures, and connections with alumni, students can build a strong professional network, gaining insights into the latest industry trends and potential career opportunities.

  6. Capstone Project: As a culmination of their studies, students undertake a capstone project that allows them to apply their accumulated knowledge to a real-world marketing challenge. This project serves as a showcase of their skills and a valuable asset when entering the job market.

Pollster Education

Location

New York

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

USD 30860

Entry Requirements for International Students at Hofstra University

Application Fees : US $75

  1. Academic Qualifications: For admission to postgraduate programs at Hofstra University, international students need to hold a bachelor's degree or its equivalent from a recognized institution. The university may specify certain academic requirements based on the program of interest.

  2. Minimum GPA Requirement: A common entry requirement for postgraduate programs at Hofstra University is a minimum GPA (Grade Point Average) of 65% or above. 

  3. English Language Proficiency: 

    • IELTS: An overall score of 6.5 with no individual band score less than 6.
    • DET (Duolingo English Test): A minimum score of 120.
    • PTE (Pearson Test of English): A score of 53 or higher.
    • TOEFL iBT: A minimum overall score of 80.
       
  4. Standardized Test Requirements: 

    • GMAT (Graduate Management Admission Test)A minimum GMAT score of 510 is required.

Scholarships for International Students at Hofstra University

  1. Global Scholars Program: The Global Scholars Program at Hofstra University is designed to recognize and support outstanding international students who demonstrate academic excellence, leadership skills, and a commitment to making a positive impact in their communities. The scholarship covers a significant portion of tuition costs.

  2. International Student Scholarship: Hofstra University may offer merit-based scholarships to international students based on their academic achievements and potential. These scholarships aim to attract and reward students who have demonstrated exceptional academic performance.

  3. Phi Theta Kappa Scholarship: International transfer students who are members of the Phi Theta Kappa Honor Society may be eligible for a special scholarship at Hofstra University. This scholarship recognizes the achievements of transfer students who have excelled in their previous academic pursuits.

  4. Graduate Assistantships: Graduate students at Hofstra University may have the opportunity to apply for graduate assistantships. These positions often involve working with faculty members or departments while receiving a stipend or tuition reduction. Graduate assistantships provide valuable professional experience alongside financial support.

  5. Endowed Scholarships: Hofstra University has various endowed scholarships that international students can apply for. These scholarships may be specific to certain academic disciplines, extracurricular achievements, or other criteria. Students are encouraged to explore the specific eligibility requirements for each endowed scholarship.

  6. International Student Work Opportunities: While not a traditional scholarship, Hofstra University provides international students with opportunities for on-campus employment through the International Student Affairs Office. These work opportunities can help students gain valuable work experience while earning income to support their education.

  7. Hofstra Cultural Ambassador Scholarship: The Cultural Ambassador Scholarship is designed to recognize students who actively contribute to promoting cultural understanding and diversity on campus. Recipients of this scholarship may be involved in organizing cultural events, participating in international clubs, or engaging in activities that foster a global community at Hofstra.

  8. Athletic Scholarships: International students with exceptional athletic talents may be eligible for athletic scholarships offered by Hofstra University. These scholarships are typically awarded to student-athletes who demonstrate outstanding skills and contribute to the university's athletic programs.

  9. External Scholarships: Hofstra University encourages international students to explore external scholarship opportunities, including those offered by government agencies, private organizations, and foundations. The International Student Affairs Office may provide guidance on external scholarship options.

  10. Need-Based Financial Aid: In addition to merit-based scholarships, Hofstra University may provide need-based financial aid to international students. The university's financial aid office can assist students in determining their eligibility for various financial aid programs.

Hofstra University's Master of Science (M.S.) in Marketing program positions graduates for dynamic and diverse career prospects in the ever-evolving field of marketing. Equipping students with a comprehensive understanding of marketing principles, strategic thinking, and digital expertise, this program opens doors to a range of exciting opportunities in various industries.Hofstra University's M.S. in Marketing program prepares graduates for a wide array of career prospects, reflecting the diverse and dynamic nature of the marketing industry. With a comprehensive curriculum, a focus on digital marketing, and practical applications, alumni emerge ready to contribute meaningfully to the strategic growth and success of businesses and organizations. This program aligns with Hofstra University's commitment to providing students with a high-quality education that prepares them for impactful roles in the competitive field of marketing.

  1. Digital Marketing Manager: Graduates may pursue roles as digital marketing managers, overseeing online marketing strategies, social media campaigns, and digital advertising. They leverage their skills in data analytics and online platforms to optimize brand visibility and engagement.

  2. Brand Manager: With a focus on strategic marketing, graduates are well-suited for positions as brand managers. They can develop and execute brand strategies, conduct market research, and ensure brand consistency across various channels to enhance brand equity.

  3. Market Research Analyst: The program's emphasis on market analysis prepares graduates for roles as market research analysts. They gather and analyze data, conduct consumer surveys, and provide valuable insights to help businesses make informed decisions and stay ahead of market trends.

  4. Product Manager: Graduates may pursue careers as product managers, responsible for developing and managing products through their lifecycle. They collaborate with cross-functional teams, conduct market assessments, and contribute to product positioning and launch strategies.

  5. Digital Advertising Specialist: Given the program's focus on digital marketing, graduates can excel as digital advertising specialists. They may work with advertising agencies or in-house marketing teams, creating and implementing online advertising campaigns to drive brand awareness and conversions.

  6. Sales and Business Development Manager: Graduates are well-prepared for roles in sales and business development. They can contribute to revenue growth by developing and implementing effective sales strategies, cultivating client relationships, and identifying new business opportunities.

  7. Marketing Analytics Manager: Leveraging their skills in data analytics, graduates can pursue careers as marketing analytics managers. They analyze marketing performance metrics, interpret data trends, and provide actionable insights to optimize marketing campaigns and strategies.

  8. E-commerce Manager: With a focus on digital strategies, graduates may thrive in roles as e-commerce managers. They can oversee online sales platforms, implement e-commerce strategies, and enhance the online shopping experience to drive revenue growth.

  9. Social Media Strategist: The program's emphasis on social media marketing prepares graduates for roles as social media strategists. They can develop and execute social media campaigns, engage with online communities, and leverage social platforms to enhance brand visibility and customer engagement.

  10. Entrepreneurship and Consulting: Some graduates may choose to venture into entrepreneurship or consulting, leveraging their marketing expertise to launch and grow their own businesses or provide strategic marketing consulting services to other organizations.

  11. Global Marketing Manager: With a global perspective embedded in the program, graduates can pursue roles as global marketing managers. They may work with multinational corporations, developing and implementing marketing strategies that resonate with diverse international audiences.


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