MA Marketing Management

Postgraduate Entry Requirements:

• Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
• English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
  • IELTS: A minimum overall score of 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
  • PTE Academic: A minimum overall score of 62 with no individual score below 51.
• Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students. 

1. International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.

2. International Postgraduate Scholarship: This scholarship is specifically designed for international students pursuing a postgraduate degree at Liverpool Hope University. The scholarship offers a £2,000 reduction in tuition fees for eligible students.

3. Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.

4. Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University. Students should check with their home institution or the Liverpool Hope University website for information about partnership scholarships.

5. Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process. Students should refer to the university's website for detailed information about country-specific scholarships.

6. External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.

The MA Marketing Management course at Liverpool Hope University prepares students for a wide range of exciting and rewarding career opportunities in the field of marketing.  

1. Marketing Manager: Graduates can pursue careers as marketing managers, where they are responsible for developing and implementing marketing strategies to promote products or services. They work closely with sales teams, conduct market research, manage advertising campaigns, and monitor marketing performance.

2. Brand Manager: Brand managers play a vital role in shaping the identity and perception of a brand. They are responsible for developing brand strategies, managing brand communications, ensuring brand consistency, and monitoring brand performance. Graduates with a specialization in branding can excel in this role.

3. Digital Marketing Specialist: With the growing importance of digital platforms, there is a high demand for digital marketing specialists. Graduates can work in areas such as social media marketing, search engine optimization (SEO), content marketing, online advertising, and data analytics. They help businesses effectively engage with their target audience through various digital channels.

4. Market Research Analyst: Market research analysts gather and analyze data to help businesses make informed marketing decisions. Graduates with strong analytical skills can pursue careers in market research, where they conduct surveys, interviews, and focus groups, analyze market trends, and provide insights to guide marketing strategies.

5. Advertising Account Executive: Advertising agencies hire graduates with marketing expertise to work as account executives. They liaise with clients, develop advertising campaigns, manage budgets, and ensure that the client's marketing objectives are met. They collaborate with creative teams to create compelling advertisements across various media channels.

6. Public Relations Specialist: Public relations specialists manage the reputation of organizations and create positive relationships with the public and media. Graduates can work in PR agencies or in-house PR departments, where they handle media relations, crisis management, event planning, and communication strategies.

7. Sales Manager: Graduates with a strong understanding of marketing strategies can pursue careers as sales managers. They oversee sales teams, set sales targets, develop sales strategies, and collaborate with marketing teams to align sales efforts with marketing initiatives. They play a crucial role in driving revenue growth for organizations.

8. Market Analyst: Market analysts analyze market conditions, competitor trends, and customer behavior to identify opportunities and develop marketing strategies. They provide valuable insights to help businesses make informed decisions regarding product development, pricing, and market entry strategies.

9. Entrepreneurship: The MA Marketing Management course equips graduates with the skills and knowledge needed to start their own businesses. They can apply their marketing expertise to create and launch successful ventures, whether it's a digital marketing agency, a brand consultancy, or an e-commerce business.

10. Further Education and Research: Graduates who wish to pursue academic or research careers can choose to continue their studies at the doctoral level. They can explore opportunities in academia or research institutions, conducting research in marketing theory, consumer behavior, branding, or other related areas.

Liverpool Hope University's MA Marketing Management course provides graduates with the necessary skills and knowledge to excel in various marketing roles across different industries. The program's practical focus, industry engagement, and emphasis on digital marketing equip students with the expertise needed to adapt to the evolving marketing landscape. Graduates are well-positioned to make a significant impact in the field of marketing and contribute to the success of businesses and organizations.