B.A. in Public Relations

Entry requirements for international students

Application Fee: US$ 115

1. Academic Qualifications:

   • The University of Cincinnati places a strong emphasis on academic excellence, requiring prospective students to have a minimum academic qualification of 70% or above.  
      

2. English Language Proficiency: 

   • IELTS (International English Language Testing System): Overall band score of 6.5 or higher with no individual band score below 6.
   • TOEFL (Test of English as a Foreign Language): Internet-based test (iBT) score of 79 or higher.
   • PTE Academic (Pearson Test of English Academic): Minimum score of 53.
   • DET (Duolingo English Test): Minimum score of 100.

The University of Cincinnati (UC) offers a range of scholarships to international students to support their academic journey. These scholarships recognize academic achievement, leadership potential, and contributions to the community.

1. Global Scholarship: The Global Scholarship is a prestigious merit-based scholarship offered to incoming international undergraduate students. It provides partial tuition coverage for up to four years of study at UC. Selection is highly competitive, and students are evaluated based on their academic achievements, leadership qualities, and extracurricular involvement.

2. UC Global Scholarship Plus: The UC Global Scholarship Plus is an enhanced scholarship program that combines the Global Scholarship with additional funding. This provides greater financial support to international undergraduate students, covering a larger portion of their tuition expenses.

3. UC International Excellence Award: The UC International Excellence Award is a merit-based scholarship available to outstanding international undergraduate students. It recognizes academic excellence, leadership potential, and a commitment to making a positive impact. Recipients of this award receive financial support towards their tuition costs.

4. Graduate Student Scholarships: UC offers various scholarships and assistantship opportunities to international graduate students. These scholarships may cover tuition expenses, provide stipends, or offer research or teaching assistant positions. Graduate students are encouraged to explore specific scholarships and assistantship opportunities within their respective departments or programs.

5. Country-Specific Scholarships: UC may offer scholarships specifically tailored to students from certain countries or regions. These scholarships may be based on academic achievement, financial need, or specific criteria set by donors or sponsoring organizations. Prospective international students are advised to check with the university's financial aid office or international admissions office for country-specific scholarship opportunities.

It's important to note that scholarship availability, criteria, and application processes may vary from year to year. 

The University of Cincinnati's Bachelor of Arts (B.A.) program in Public Relations paves the way for graduates to embark on dynamic and rewarding career paths in the ever-evolving field of communication. With a strong foundation in strategic communication, media relations, and ethical decision-making, graduates are well-prepared for diverse roles across various sectors. The University of Cincinnati's B.A. in Public Relations program not only equips graduates with practical skills in communication but also fosters adaptability, creativity, and ethical decision-making, making them valuable assets in the competitive landscape of public relations. The program's emphasis on real-world experience, ethical considerations, and digital proficiency prepares graduates for success in a variety of communication-focused roles across different industries.

1. Public Relations Specialist: Graduates can pursue roles as public relations specialists, crafting and disseminating strategic messages on behalf of organizations. They may be involved in media outreach, event planning, and crisis communication to enhance the public image of their clients.

2. Corporate Communications: Many corporations seek public relations professionals to manage internal and external communication. Graduates can work as corporate communication specialists, developing communication strategies, writing press releases, and ensuring consistent messaging across all channels.

3. Social Media Manager: With proficiency in digital and social media, graduates are well-suited for roles as social media managers. They can create and execute social media campaigns, manage online presence, and engage with audiences to build and maintain a positive brand image.

4. Event Coordinator: Graduates can pursue careers as event coordinators, planning and executing various events such as product launches, conferences, and promotional activities. Their skills in strategic communication contribute to successful event management.

5. Media Relations Specialist: Those with a strong focus on media relations can work as specialists in this field. They build relationships with journalists, pitch stories to the media, and handle inquiries, ensuring positive coverage for their organizations or clients.

6. Government/Public Affairs Specialist: Graduates may explore opportunities in government or public affairs, working to communicate policies, initiatives, and decisions to the public. They may engage in public outreach campaigns, facilitating effective communication between government entities and citizens.

7. Nonprofit Communication: Nonprofit organizations often require public relations professionals to communicate their mission, garner support, and raise awareness. Graduates can work in nonprofit communication roles, contributing to the success of social causes.

8. Marketing Communication Specialist: Public relations and marketing often intersect, and graduates can pursue roles as marketing communication specialists. They contribute to integrated marketing campaigns, ensuring consistency in messaging and brand representation.

9. Crisis Communication Manager: Organizations value professionals who can navigate crisis situations. Graduates can work as crisis communication managers, developing strategies to manage and mitigate reputational damage during challenging times.

10. Consulting: With expertise in public relations, graduates may opt for consulting roles. They can work independently or with consulting firms, providing strategic communication advice to a diverse range of clients.