BA (Hons) Creative and Cultural Industries: Design Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.

English language proficiency: 

• IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
• TOEFL: A minimum overall score of 80, with at least 19 in Listening, Reading,  Speaking, and Writing.
• PTE Academic: A minimum overall score of 59 with no individual score below 59.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Kingston University is dedicated towards supporting talented and deserving students from around the world through a range of scholarships and financial aid programs. These scholarships aim to provide opportunities for academic excellence and promote diversity within the student community. 

International Scholarship: Kingston University offers the International Scholarship for undergraduate students. This scholarship provides a tuition fee reduction of up to £4,000 for the first year of study. The scholarship is merit-based and available to international students with outstanding academic achievements.

Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to exceptional international students. These scholarships provide a full tuition fee waiver for the duration of the undergraduate degree program. The selection criteria are based on academic excellence, personal achievements, and a strong positive impact on society.

International Foundation Year Scholarships: For international students entering the International Foundation Year program, Kingston University offers scholarships to support their transition into undergraduate studies. These scholarships provide a tuition fee reduction of £4,000 for the International Foundation Year program.

External Scholarships and Funding: Kingston University encourages students to explore external scholarships and funding opportunities. The university provides guidance and support in accessing external scholarships from various organizations and governments to supplement the financial assistance available.

Graduates of Kingston University's BA (Hons) Creative and Cultural Industries: Design Marketing program are well-prepared for a range of exciting and dynamic career opportunities at the intersection of design and marketing. The program's unique blend of creative design skills and strategic marketing knowledge positions graduates as versatile professionals in the creative and cultural industries.

Design Marketer: A primary career path for graduates is to step into roles as design marketers. In these positions, graduates leverage their creative design skills to develop marketing strategies that align with brand objectives. They play a crucial role in crafting visual narratives that resonate with target audiences and drive marketing success.

Brand Strategist: Graduates may pursue careers as brand strategists, contributing to the development and implementation of brand strategies. They work to establish and maintain a strong brand identity, ensuring that design elements align with the overall brand message and resonate with consumers.

Digital Marketing Specialist: In an increasingly digital landscape, graduates may explore roles as digital marketing specialists. This involves leveraging digital platforms, social media, and online channels to execute marketing campaigns that integrate effective design elements, engaging audiences in the digital space.

Graphic Designer in Marketing: Graduates are well-suited for roles as graphic designers within marketing teams. They contribute to the creation of visually appealing marketing collateral, including brochures, advertisements, and digital content, ensuring that design elements effectively communicate marketing messages.

Content Marketing Manager: With a focus on storytelling and creative content, graduates may pursue roles as content marketing managers. They oversee the development of compelling and engaging content that aligns with marketing goals, incorporating design to enhance the visual appeal of content.

Consumer Insights Analyst: Graduates may find opportunities in consumer insights analysis, where they analyze consumer behavior and market trends. This role involves using data to inform marketing strategies, ensuring that design choices resonate with target audiences and drive positive consumer responses.

Art Director: For those inclined towards leadership roles, graduates may aspire to become art directors. Art directors provide creative direction for marketing campaigns, overseeing the visual elements and ensuring that design choices align with the overall marketing strategy.

Marketing Consultant: Equipped with a combination of design and marketing expertise, some graduates may choose to work as marketing consultants. In this capacity, they offer strategic advice to businesses, helping them develop effective marketing strategies that incorporate impactful design elements.

Entrepreneurial Ventures: With a versatile skill set, graduates may explore entrepreneurial ventures such as starting their own design marketing agencies or consulting firms. This path allows for creative autonomy and the opportunity to offer specialized services to clients in need of integrated design and marketing solutions.

Public Relations Specialist: Graduates may find roles in public relations, where they contribute to the development of PR campaigns that align with marketing objectives. They utilize their design skills to enhance the visual representation of brands in the public eye.

User Experience (UX) Designer: With a focus on the user journey and experience, graduates may choose to work as UX designers. They contribute to the design of user interfaces and experiences, ensuring that marketing efforts are not only visually appealing but also user-friendly and effective.