BA (Hons) Creative and Cultural Industries: Art Direction

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.

English language proficiency: 

• IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
• TOEFL: A minimum overall score of 80, with at least 19 in Listening, Reading,  Speaking, and Writing.
• PTE Academic: A minimum overall score of 59 with no individual score below 59.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Kingston University is dedicated towards supporting talented and deserving students from around the world through a range of scholarships and financial aid programs. These scholarships aim to provide opportunities for academic excellence and promote diversity within the student community. 

International Scholarship: Kingston University offers the International Scholarship for undergraduate students. This scholarship provides a tuition fee reduction of up to £4,000 for the first year of study. The scholarship is merit-based and available to international students with outstanding academic achievements.

Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to exceptional international students. These scholarships provide a full tuition fee waiver for the duration of the undergraduate degree program. The selection criteria are based on academic excellence, personal achievements, and a strong positive impact on society.

International Foundation Year Scholarships: For international students entering the International Foundation Year program, Kingston University offers scholarships to support their transition into undergraduate studies. These scholarships provide a tuition fee reduction of £4,000 for the International Foundation Year program.

External Scholarships and Funding: Kingston University encourages students to explore external scholarships and funding opportunities. The university provides guidance and support in accessing external scholarships from various organizations and governments to supplement the financial assistance available.

Graduates of Kingston University's BA (Hons) Creative and Cultural Industries: Art Direction program find themselves well-equipped for a diverse array of exciting career opportunities within the dynamic and ever-evolving creative landscape. The program's emphasis on practical skills, industry relevance, and a comprehensive understanding of art direction opens doors to various roles in the creative and cultural industries.

Art Director: One of the primary career paths for graduates is to step into the role of an art director. Art directors play a pivotal role in shaping the visual identity of projects, overseeing the artistic elements, and ensuring the cohesive execution of creative concepts across various mediums, including advertising, film, and digital media.

Graphic Designer: Graduates may choose to pursue careers as graphic designers, utilizing their skills in visual communication, layout design, and branding. This role involves creating compelling visual content for print and digital platforms, contributing to the visual storytelling of brands and projects.

Creative Director: With experience and a strategic mindset, graduates may ascend to the role of a creative director. Creative directors lead creative teams, providing overarching direction and vision for projects. They are responsible for setting the creative tone and ensuring alignment with project objectives.

Brand Strategist: The program equips graduates with a deep understanding of branding and visual communication, making them well-suited for roles as brand strategists. In this capacity, they contribute to the development and implementation of brand strategies, ensuring consistency and resonance in the market.

Digital Media Producer: In an increasingly digital landscape, graduates may explore roles as digital media producers. This involves overseeing the creation of digital content, including videos, animations, and interactive media, aligning with the evolving trends in online communication.

Film and Television Art Director: For those drawn to the world of film and television, graduates can pursue careers as art directors in the entertainment industry. They contribute to the visual aesthetics of productions, collaborating with directors and production designers to bring creative visions to life on screen.

Marketing and Advertising Specialist: With a strong foundation in visual communication and brand representation, graduates are well-suited for roles in marketing and advertising. They may work as advertising art directors, contributing to the development of impactful campaigns that resonate with target audiences.

Independent Creative Entrepreneur: Some graduates may choose to leverage their skills to establish their own creative ventures. Whether as freelance art directors, entrepreneurs in the creative industry, or founders of design studios, this path allows for creative autonomy and business ownership.

Exhibition and Experience Designer: Graduates may explore careers in exhibition and experience design, creating immersive and engaging environments for museums, galleries, and events. This role involves conceptualizing and implementing spatial designs that communicate narratives and engage audiences.

Cultural Project Manager: For those interested in the intersection of creativity and project management, cultural project management roles are viable options. Graduates can contribute to the planning and execution of cultural events, festivals, and projects that celebrate artistic expression.