MSc Marketing

Manchester

 

INTAKE: Jan, June & Sept

Program Overview

The MSc Marketing program at the University of Salford is designed to equip students with the knowledge and skills necessary to succeed in the field of marketing. The program covers a wide range of marketing topics, from market research and consumer behavior to digital marketing and brand management.

  1. Core Marketing Knowledge: The program offers a solid foundation in essential marketing concepts, including marketing strategy, consumer behavior, market research, branding, digital marketing, and marketing communications. Students gain a comprehensive understanding of the fundamental principles and practices of marketing.

  2. Industry-Relevant Skills: The program focuses on developing practical marketing skills that are in high demand by employers. Students learn how to develop marketing strategies, conduct market research, analyze consumer behavior, create digital marketing campaigns, manage brands, and develop effective marketing communications.

  3. Digital Marketing Focus: With the increasing importance of digital channels in marketing, the program places a strong emphasis on digital marketing skills and strategies. Students learn about search engine optimization (SEO), social media marketing, content marketing, email marketing, and web analytics.

  4. Practical Learning Approach: The program adopts a practical learning approach, combining theoretical knowledge with real-world applications. Students engage in case studies, marketing simulations, and practical projects that allow them to apply their marketing knowledge and skills to solve real marketing challenges.

  5. Industry Connections: The University of Salford has strong connections with industry partners, providing students with opportunities for internships, industry projects, and guest lectures from marketing professionals. These connections enable students to gain valuable insights into industry practices, expand their professional networks, and enhance their employability.

  6. Professional Development: The program focuses on developing students' professional skills and enhancing their career prospects. Students have access to career development workshops, networking events, and mentorship programs, enabling them to refine their personal branding, develop effective communication skills, and prepare for marketing roles.

Pollster Education

Location

Manchester

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15750

Postgraduate Programs:

  • Academic Qualifications: International students applying for postgraduate programs at the University of Salford should have a minimum academic qualification of 55% or above in their previous studies.
  • English Language Proficiency: Similar to undergraduate programs, applicants are required to demonstrate their English language proficiency. The accepted English language tests and minimum scores are as follows:
    • IELTS: A minimum overall score of 6.5 with no individual component below 5.5.
    • TOEFL: A minimum score of 72-88 on the internet-based test (iBT).
    • PTE (Pearson Test of English): A minimum score of 58-62.
    • Alternative English language tests may be accepted, so it is advisable to refer to the official website for the latest requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of East London (UEL) is committed to providing financial support to international students through a range of scholarship opportunities. These scholarships are designed to recognize academic excellence, promote diversity, and help deserving students pursue their educational goals.

  1. International Scholarship: UEL offers the International Scholarship to outstanding international students who demonstrate academic excellence. The scholarship provides a reduction in tuition fees and is available for both undergraduate and postgraduate students. The eligibility criteria and application process vary, so interested students are advised to visit the university's official website for detailed information.
  2. Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have achieved exceptional academic results. The scholarship covers a portion of the tuition fees and is available for both undergraduate and postgraduate programs. Eligible students are automatically considered for this scholarship upon their application to UEL.
  3. Country-Specific Scholarships: UEL offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to promote cultural diversity and enhance the international student community at UEL. The eligibility criteria, application process, and scholarship amounts vary depending on the specific scholarship scheme. Interested students can refer to the university's website or contact the International Office for more information.
  4. Alumni Loyalty Discount: UEL values its alumni and offers a loyalty discount to international students who have previously completed a degree program at the university and wish to pursue further studies. The discount provides a reduction in tuition fees and encourages UEL graduates to continue their academic journey at the university.
  5. External Scholarships and Sponsorships: UEL also encourages international students to explore external scholarship opportunities and sponsorships. These scholarships may be offered by governments, organizations, or foundations in students' home countries or other sources. The university's International Office provides support and guidance to help students identify and apply for external scholarships.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

Graduates of the MSc Marketing program from the University of Salford have excellent career prospects in a variety of marketing roles across industries. 

  1. Marketing Manager: Graduates can work as marketing managers, responsible for developing and implementing marketing strategies, managing marketing campaigns, and analyzing market trends to drive business growth.

  2. Digital Marketing Specialist: Graduates can specialize in digital marketing, working in roles such as digital marketing manager, social media manager, SEO specialist, or content marketer, helping organizations enhance their online presence and engage with their target audience effectively.

  3. Market Research Analyst: Graduates can work as market research analysts, conducting research to gather insights into consumer behavior, market trends, and competitors, and providing recommendations to support strategic marketing decisions.

  4. Brand Manager: Graduates can pursue careers in brand management, overseeing the development, positioning, and promotion of brands, and ensuring brand consistency across different marketing channels.

  5. Marketing Communications Manager: Graduates can work in marketing communications roles, developing and implementing integrated marketing communications strategies, managing advertising campaigns, and enhancing brand messaging and positioning.

  6. Product Manager: Graduates can pursue roles as product managers, responsible for developing and managing product portfolios, conducting market analysis, and implementing product launch strategies.


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