MSc Digital Marketing Management

Postgraduate Entry Requirements:

• Academic Qualifications: For postgraduate programs, international students are typically required to hold a bachelor's degree or its equivalent from a recognized institution. The minimum academic requirement is generally a minimum of 55% or above in the undergraduate degree. However, specific requirements may vary based on the program and subject area.
• English Language Proficiency: Similar to undergraduate programs, international students applying for postgraduate programs at Staffordshire University need to demonstrate proficiency in English. Staffordshire University accepts several English language qualifications.
• IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
• TOEFL: A minimum overall score of 72.
• PTE Academic: A minimum overall score of 59 with no individual score below 51.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Staffordshire University values diversity and aims to support international students in their academic journey. To make education more accessible and affordable, the university offers a range of scholarships specifically designed for international students. These scholarships recognize academic excellence, promote diversity, and provide financial assistance to deserving students.

1. Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to exceptional international students who demonstrate academic excellence and outstanding achievements. The scholarship covers a significant portion of the tuition fees and is available for both undergraduate and postgraduate students.

2. International Merit Scholarship: Staffordshire University offers the International Merit Scholarship to high-achieving international students. The scholarship provides a reduction in tuition fees and is available for both undergraduate and postgraduate programs. Eligibility criteria are based on academic performance and other achievements.

3. Commonwealth Shared Scholarship: Staffordshire University participates in the Commonwealth Shared Scholarship Scheme, which provides fully-funded scholarships for students from eligible Commonwealth countries. The scholarship covers tuition fees, living expenses, and other related costs for postgraduate students pursuing specific programs.

4. GREAT Scholarships: Staffordshire University is part of the GREAT Scholarships program, which is funded by the UK government's GREAT Britain Campaign. The program offers scholarships to students from selected countries, supporting them in pursuing their studies at UK universities. The scholarships cover a portion of the tuition fees for specific programs.

5. International Sports Scholarship: Staffordshire University recognizes the talent and achievements of international students in sports. The International Sports Scholarship is awarded to outstanding student-athletes who have represented their country at the national or international level. The scholarship provides financial support and other benefits to help students balance their academic and sporting commitments.

6. Country-Specific Scholarships: Staffordshire University also offers scholarships specifically tailored to students from certain countries. These scholarships aim to promote cultural diversity and strengthen ties with partner institutions. Eligibility criteria, application procedures, and scholarship amounts may vary depending on the country-specific scholarships available.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year. 

The MSc Digital Marketing Management course at Staffordshire University opens up various exciting career prospects for graduates. With the rapid growth of digital technologies and the increasing importance of digital marketing, there is a high demand for skilled professionals in this field. 

1. Digital Marketing Manager: Graduates can pursue careers as digital marketing managers, overseeing all aspects of digital marketing strategies and campaigns. They are responsible for developing and implementing effective digital marketing plans, managing budgets, analyzing data, and driving brand awareness and customer engagement.

2. Social Media Manager: Social media platforms play a vital role in digital marketing, and organizations are looking for professionals who can effectively manage their social media presence. Graduates can work as social media managers, creating and executing social media strategies, engaging with followers, and monitoring social media analytics.

3. SEO Specialist: Search Engine Optimization (SEO) is crucial for improving a website's visibility in search engine rankings. Graduates can specialize in SEO and work as SEO specialists, optimizing websites, conducting keyword research, analyzing website performance, and implementing SEO strategies to increase organic traffic.

4. PPC Specialist: Pay-per-click (PPC) advertising is a popular digital marketing channel, and companies often seek PPC specialists to manage their advertising campaigns. Graduates can work as PPC specialists, creating and optimizing PPC campaigns, monitoring performance, and maximizing return on investment.

5. Content Marketing Manager: Content marketing plays a significant role in digital marketing strategies. Graduates can pursue careers as content marketing managers, responsible for creating and managing content calendars, developing engaging content, optimizing content for search engines, and measuring content performance.

6. Digital Analyst: With the increasing emphasis on data-driven decision-making, there is a growing demand for digital analysts. Graduates can work as digital analysts, collecting and analyzing data from various digital marketing channels, generating insights, and providing recommendations to optimize marketing strategies.

7. E-commerce Manager: As businesses continue to expand their online presence, there is a need for professionals who can manage e-commerce platforms. Graduates can work as e-commerce managers, overseeing online retail operations, managing product catalogs, optimizing user experience, and driving online sales.

8. Digital Consultant: Graduates with a strong understanding of digital marketing strategies and trends can work as digital consultants, providing expert advice and guidance to businesses seeking to enhance their digital marketing efforts. They can assist in developing effective strategies, implementing digital tools, and improving online performance.

9. Marketing Analyst: Graduates can pursue careers as marketing analysts, working in market research firms or marketing departments of organizations. They analyze market trends, consumer behavior, and competitor activities to identify marketing opportunities and develop effective marketing strategies.

10. Entrepreneurship and Freelancing: Some graduates may choose to leverage their digital marketing skills to start their own businesses or work as freelancers, offering digital marketing services to clients across various industries.

Staffordshire University's MSc Digital Marketing Management course equips graduates with the knowledge and skills necessary to excel in the digital marketing industry. With a strong foundation in digital marketing strategies, analytics, and practical experience, graduates are well-prepared for a range of rewarding career opportunities in this dynamic and rapidly evolving field.