MSc Marketing

London - UK

 

INTAKE: September

Program Overview

The MSc in Marketing program at the University of East London is tailored to meet the evolving demands of the marketing industry. It combines theoretical knowledge with practical application, providing students with a solid foundation in marketing principles, strategies, and techniques.

  1. Comprehensive Curriculum: The program offers a comprehensive curriculum that covers various aspects of marketing, including consumer behavior, market research, digital marketing, branding, advertising, and strategic marketing management. Students gain a deep understanding of the marketing landscape and develop the skills required to navigate it successfully.

  2. Industry-Relevant Skills: The program focuses on developing industry-relevant skills that are in high demand in the marketing field. Students learn to analyze market trends, conduct market research, develop effective marketing strategies, create compelling marketing campaigns, and utilize digital marketing channels.

  3. Practical Learning Approach: The program adopts a practical learning approach, incorporating real-world case studies, industry projects, and simulations to provide students with hands-on experience. This allows them to apply their theoretical knowledge to solve marketing challenges, develop critical thinking skills, and enhance their decision-making abilities.

  4. Digital Marketing Focus: Recognizing the increasing importance of digital marketing, the program places a significant emphasis on this area. Students learn about social media marketing, search engine optimization (SEO), content marketing, and data analytics, gaining the skills to effectively leverage digital platforms and tools.

  5. Industry Collaboration: The University of East London has strong ties with industry partners, enabling students to engage with industry professionals, attend guest lectures, and participate in industry events. This collaboration ensures that the program remains up-to-date with the latest industry trends and practices, providing students with valuable insights and networking opportunities.

  6. Personal and Professional Development: The program focuses on the personal and professional development of students. It enhances their communication skills, teamwork abilities, presentation skills, and leadership qualities, making them well-rounded marketing professionals ready to excel in a competitive job market.

Pollster Education

Location

London - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 16740

Postgraduate Entry Requirements:

  • Academic Qualifications: International students applying for postgraduate programs at UEL should have a minimum of 60% or equivalent in their bachelor's degree or equivalent qualification. Some programs may have specific subject prerequisites or additional requirements, so it is advisable to check the specific entry requirements for the desired course.
  • English Language Proficiency:
    • IELTS: A minimum overall score of 6.5, with no individual component score below 6.
    • TOEFL: A minimum overall score of 60-72, with a minimum score of 12 in each component.
    • PTE: A minimum overall score of 56-64, with no individual score below 50.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of East London (UEL) is committed to providing financial support to international students through a range of scholarship opportunities. These scholarships are designed to recognize academic excellence, promote diversity, and help deserving students pursue their educational goals.

  1. International Scholarship: UEL offers the International Scholarship to outstanding international students who demonstrate academic excellence. The scholarship provides a reduction in tuition fees and is available for both undergraduate and postgraduate students. The eligibility criteria and application process vary, so interested students are advised to visit the university's official website for detailed information.
  2. Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have achieved exceptional academic results. The scholarship covers a portion of the tuition fees and is available for both undergraduate and postgraduate programs. Eligible students are automatically considered for this scholarship upon their application to UEL.
  3. Country-Specific Scholarships: UEL offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to promote cultural diversity and enhance the international student community at UEL. The eligibility criteria, application process, and scholarship amounts vary depending on the specific scholarship scheme. Interested students can refer to the university's website or contact the International Office for more information.
  4. Alumni Loyalty Discount: UEL values its alumni and offers a loyalty discount to international students who have previously completed a degree program at the university and wish to pursue further studies. The discount provides a reduction in tuition fees and encourages UEL graduates to continue their academic journey at the university.
  5. External Scholarships and Sponsorships: UEL also encourages international students to explore external scholarship opportunities and sponsorships. These scholarships may be offered by governments, organizations, or foundations in students' home countries or other sources. The university's International Office provides support and guidance to help students identify and apply for external scholarships.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

Graduates of the MSc in Marketing program from the University of East London have diverse and promising career prospects in the field of marketing.

  1. Marketing Manager: Graduates can work as marketing managers, responsible for developing and implementing marketing strategies, managing marketing campaigns, and driving brand growth.

  2. Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on areas such as social media marketing, content marketing, search engine optimization (SEO), and data analytics.

  3. Market Research Analyst: Graduates can work as market research analysts, conducting market research, analyzing consumer behavior, and providing insights to support marketing decision-making.

  4. Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing brand identities, brand positioning, and brand communication strategies.

  5. Advertising Executive: Graduates can work in advertising agencies, creating and managing advertising campaigns for clients across various media channels.

  6. Product Manager: Graduates can excel as product managers, overseeing the development, marketing, and management of products throughout their lifecycle.


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