M.S. in Digital Marketing

Fairfield, Connecticut

 

INTAKE: Jan, Mar, Aug

Program Overview

Sacred Heart University's M.S. in Digital Marketing is a cutting-edge program designed to equip students with the strategic, analytical, and technical skills needed to thrive in the dynamic landscape of digital marketing. This STEM-designated program uniquely combines marketing principles with data-driven methodologies, focusing on emerging technologies and analytics to drive effective digital marketing strategies. The curriculum delves into areas such as social media marketing, search engine optimization, analytics, and consumer behavior, providing students with a comprehensive understanding of the tools and techniques that define the contemporary digital marketing landscape. Notably, the program is accredited by AACSB, emphasizing its commitment to academic excellence and alignment with globally recognized business education standards. Sacred Heart University's M.S. in Digital Marketing stands out for its STEM-designated curriculum, emphasis on data-driven decision-making, provision of specialized tracks, focus on industry-relevant projects, and AACSB accreditation. Graduates emerge with a comprehensive skill set, ready to navigate and excel in the rapidly evolving field of digital marketing.

Curriculum:

  1. STEM-Designated Curriculum: Sacred Heart University's M.S. in Digital Marketing is STEM-designated, offering a curriculum that integrates science, technology, engineering, and mathematics into the study of digital marketing. This designation reflects the program's commitment to providing students with a strong foundation in analytical and technical skills, essential for success in the digital marketing field.

  2. AACSB Accreditation: The M.S. in Digital Marketing is accredited by AACSB, a globally recognized mark of excellence in business education. This accreditation underscores the program's commitment to delivering a high-quality education that aligns with rigorous academic and industry standards, ensuring that graduates are well-equipped for success in the business world.

  3. Data-Driven Decision Making: The program emphasizes the importance of data in shaping effective marketing strategies. Students learn to leverage data analytics tools to analyze consumer behavior, track digital marketing campaign performance, and make data-driven decisions that optimize marketing outcomes.

  4. Specialized Tracks: Recognizing the diverse facets of digital marketing, the program offers specialized tracks that allow students to tailor their education based on their interests and career goals. Whether focusing on social media marketing, e-commerce, or digital analytics, students can choose a concentration that aligns with their aspirations.

  5. Industry-Relevant Projects: Sacred Heart University places a strong emphasis on practical experience. Students engage in real-world projects, simulations, and internships, gaining hands-on experience in developing and implementing digital marketing strategies. This experiential learning component ensures that graduates are well-prepared for the demands of the digital marketing industry.

Pollster Education

Location

Fairfield, Connecticut

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

USD 26595

Entry Requirements for International students

1. Academic Qualifications:

  • Prospective postgraduate students are required to have completed their previous academic qualifications with a minimum score equivalent to a cumulative GPA of 65% or above.
     

2. English Language Proficiency:

  • IELTS (International English Language Testing System):

    • Overall Score: 6.5 or higher.
    • No individual band score should be less than 6.
       
  • TOEFL iBT (Test of English as a Foreign Language - Internet-Based Test): Overall Score: 80 or higher.

  • PTE (Pearson Test of English): Score: 62 or higher.

  • DET (Duolingo English Test): Score: 110 or higher.

Sacred Heart University (SHU) is committed to supporting international students in their pursuit of higher education. The university offers various scholarships to help ease the financial burden and make education more accessible. 

1. International Academic Scholarship: Sacred Heart University provides merit-based scholarships to international students based on their academic achievements. These scholarships are awarded to students who have demonstrated exceptional academic performance in their previous studies. The amount of the scholarship may vary, and eligibility criteria are typically based on GPA or academic achievements.

2. International Student Ambassador Scholarship: This scholarship is designed to recognize and reward students who actively contribute to the international community at SHU. Recipients of the International Student Ambassador Scholarship are those who have shown leadership, involvement in campus activities, and a commitment to fostering a global community.

3. Athletic Scholarships: Sacred Heart University offers athletic scholarships to students with outstanding sports achievements. These scholarships are awarded to individuals who excel in specific sports and contribute to the university's athletic programs.

4. Talent-Based Scholarships: SHU provides scholarships for students with exceptional talents in areas such as music, art, or theater. Students showcasing outstanding skills in these areas may be eligible for talent-based scholarships.

5. Need-Based Financial Aid: Sacred Heart University is committed to meeting the financial needs of its international students. The university provides need-based financial aid, taking into consideration the financial circumstances of individual students.

6. External Scholarships and Grants: SHU encourages international students to explore external scholarship opportunities, including those offered by government agencies, foundations, and private organizations. The university's financial aid office may assist students in identifying and applying for external scholarships.

Graduates of Sacred Heart University's M.S. in Digital Marketing program are well-prepared for diverse and promising career prospects in the ever-expanding digital marketing landscape. Equipped with a strategic blend of analytical, technical, and creative skills, these professionals are sought after across various industries to drive effective digital marketing strategies. Sacred Heart University's M.S. in Digital Marketing opens doors to a wide array of rewarding and dynamic career opportunities. Whether in managerial roles, specialized areas like SEO or social media, or entrepreneurial endeavors, graduates emerge with the skills and knowledge to excel in the competitive and ever-evolving field of digital marketing.

  1. Digital Marketing Manager: Graduates may pursue roles as digital marketing managers, overseeing the development and execution of comprehensive digital marketing strategies. They lead teams, manage campaigns, and ensure that organizations effectively leverage digital channels to reach their target audience.

  2. Social Media Strategist: With a focus on social media marketing, graduates can excel as social media strategists. They develop and implement social media campaigns, engage with audiences, and leverage platforms to enhance brand visibility and engagement.

  3. SEO Specialist: Graduates may choose to specialize in search engine optimization (SEO), working as SEO specialists. They optimize websites to improve their search engine rankings, enhance online visibility, and drive organic traffic.

  4. Data Analyst in Digital Marketing: The program's emphasis on data-driven decision-making prepares graduates for roles as data analysts in digital marketing. They analyze marketing data, derive insights, and provide valuable recommendations to enhance campaign performance.

  5. E-commerce Marketing Manager: With a focus on e-commerce, graduates can pursue roles as e-commerce marketing managers. They lead digital initiatives to drive online sales, optimize user experience, and implement effective e-commerce strategies.

  6. Content Marketing Strategist: Graduates may specialize in content marketing, working as content marketing strategists. They develop and execute content strategies, create engaging and relevant content, and drive brand storytelling across various digital platforms.

  7. Digital Advertising Manager: Those interested in paid media can explore careers as digital advertising managers. They plan and execute online advertising campaigns, manage budgets, and analyze performance metrics to optimize ad spend.

  8. Email Marketing Specialist: With expertise in email marketing, graduates can work as email marketing specialists. They develop targeted email campaigns, optimize deliverability, and analyze metrics to enhance the effectiveness of email marketing efforts.

  9. Marketing Analytics Manager: Graduates with strong analytical skills may pursue roles as marketing analytics managers. They lead efforts to measure, analyze, and report on marketing performance, providing valuable insights for strategic decision-making.

  10. Brand Manager: Graduates may transition into roles as brand managers, overseeing the digital aspects of brand development and management. They ensure brand consistency across digital channels and work to enhance brand perception in the digital space.

  11. Entrepreneur in Digital Marketing: Some graduates may choose to start their own digital marketing ventures, becoming entrepreneurs in the field. They can establish digital marketing agencies, consultancy firms, or e-commerce businesses, leveraging their skills to meet the needs of clients or consumers.

  12. Digital Marketing Educator/Trainer: Those inclined towards education may explore careers as digital marketing educators or trainers. They can teach at educational institutions or provide training sessions for organizations, sharing their expertise with the next generation of digital marketing professionals.


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