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MSc Marketing

Moulsecoomb - Brighton

 

INTAKE: September

Program Overview

The MSc Marketing program at the University of Brighton is designed to equip students with the knowledge and skills necessary to excel in the dynamic field of marketing. It focuses on developing a deep understanding of consumer behavior, market research, branding, digital marketing, and strategic marketing management.

  1. Comprehensive Marketing Education: The program covers a wide range of marketing concepts and techniques, including marketing strategy, market analysis, consumer behavior, marketing communications, and digital marketing. Students gain a holistic understanding of the marketing discipline.

  2. Practical Skills Development: The curriculum emphasizes the development of practical skills that are highly valued by employers in the marketing industry. Students engage in real-world case studies, industry projects, and simulations to enhance their marketing planning, research, and analytical skills.

  3. Digital Marketing Focus: The program recognizes the growing importance of digital marketing in today's business landscape. It provides specialized modules on digital marketing strategies, social media marketing, content creation, and analytics, equipping students with the skills to leverage digital platforms effectively.

  4. Industry Engagement: The University of Brighton maintains strong connections with local and national marketing organizations, providing students with opportunities for industry engagement. Guest lectures, networking events, and industry placements allow students to gain insights from professionals and establish valuable contacts.

  5. Marketing Research Project: Students undertake a marketing research project, enabling them to apply their knowledge and skills to a real-world marketing problem. Under the guidance of experienced faculty members, students conduct research, collect data, analyze findings, and provide strategic recommendations.

  6. Professional Development: The program focuses on developing students' professional competencies and enhancing their employability. It offers modules on professional skills, such as presentation skills, negotiation skills, and critical thinking, preparing students to thrive in the marketing industry.

Pollster Education

Location

Moulsecoomb - Brighton

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15462

Postgraduate Entry Requirements:

  • Academic Qualifications: International students applying for postgraduate programs at the University of Brighton are required to hold a bachelor's degree or equivalent qualification from a recognized institution. The minimum required percentage may vary depending on the program. Generally, a minimum of 60% or above is expected.
  • English Language Proficiency:
    • IELTS: A minimum overall score of 6.5, with no individual component score below 6.
    • TOEFL: A minimum overall score of 85, with a minimum score of 10 in each component.
    • PTE: A minimum overall score of 61, with no individual score below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships for International Students at the University of Brighton.

  1. Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international undergraduate and postgraduate students who demonstrate exceptional academic performance. These scholarships provide a significant reduction in tuition fees and are awarded based on academic merit.
  2. International Scholarships: The University of Brighton offers a range of scholarships specifically designed for international students. These scholarships are available for both undergraduate and postgraduate programs and provide financial support towards tuition fees. Eligibility criteria may vary, but they generally consider academic achievement, personal achievements, and contributions to the community.
  3. Santander Scholarships: In collaboration with Santander Universities, the University of Brighton offers scholarships to international students. These scholarships aim to support students in pursuing their academic goals and provide financial assistance to cover tuition fees or living expenses.
  4. Alumni Scholarships: The University of Brighton offers scholarships exclusively for international students who have previously completed a degree program at the university. These scholarships aim to encourage alumni to continue their education and contribute to their professional development.
  5. Country-specific Scholarships: The University of Brighton may offer scholarships specific to certain countries or regions. These scholarships are designed to attract talented students from specific geographic areas and provide them with financial support to pursue their studies at the university.

It is important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.

Graduates of the MSc Marketing program from the University of Brighton have excellent career prospects in a wide range of industries. 

  1. Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing marketing strategies, managing marketing campaigns, and analyzing market trends to drive business growth.

  2. Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to identify consumer preferences, market trends, and competitive landscapes. They provide insights that inform marketing strategies and decision-making.

  3. Digital Marketing Specialist: Graduates can specialize in digital marketing roles, such as digital marketing manager, social media manager, or SEO specialist. They leverage digital platforms to create targeted marketing campaigns and optimize online presence.

  4. Brand Manager: Graduates can work as brand managers, responsible for developing and managing brand strategies, positioning, and messaging. They ensure brand consistency and work to enhance brand reputation and equity.

  5. Advertising Executive: Graduates can pursue careers in advertising agencies, working as advertising executives to develop and execute advertising campaigns across various media channels, including print, digital, and broadcast.

  6. Marketing Consultant: Graduates can work as marketing consultants, providing expert advice and strategic guidance to businesses on marketing initiatives, market entry strategies, and brand positioning.

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