B.S. in Marketing (Pre-Business)

Tucson, Arizona

 

INTAKE: Jan & Aug

Program Overview

The B.S. in Marketing (Pre-Business) program at the University of Arizona is a distinguished and AACSB-accredited pathway for students aspiring to enter the dynamic field of marketing. With a comprehensive curriculum covering fundamental marketing principles, consumer behavior, and strategic marketing management, students gain a thorough understanding of the diverse facets of marketing. The program's commitment to practical skills is evident through hands-on learning experiences, real-world projects, and internships, allowing students to apply theoretical knowledge in practical scenarios. Notably, the program places a strategic emphasis on digital marketing, reflecting the contemporary trends in the marketing landscape. As a pre-business program, it not only equips students with marketing expertise but also fosters their professional development through career resources and networking opportunities, ensuring they are well-prepared for successful careers in marketing upon graduation.

Curriculum:

  1. AACSB-Accredited Program: The B.S. in Marketing (Pre-Business) at the University of Arizona is an AACSB-accredited program, ensuring students receive a high-quality education in marketing. This accreditation highlights the program's commitment to excellence, rigorous academic standards, and continuous improvement, providing students with a solid foundation for success in the dynamic field of marketing.

  2. Comprehensive Marketing Curriculum: The program offers a comprehensive curriculum covering key areas of marketing. Students explore fundamental marketing principles, consumer behavior, market research, digital marketing, and strategic marketing management. This diverse range of courses equips students with a well-rounded understanding of the marketing discipline.

  3. Hands-On Learning and Experiential Opportunities: Emphasizing practical skills, the B.S. in Marketing program incorporates hands-on learning experiences and experiential opportunities. Students engage in real-world projects, case studies, and internships, gaining valuable insights into the application of marketing strategies in various industries.

  4. Digital Marketing Emphasis: Recognizing the evolving landscape of marketing, the program places a specific emphasis on digital marketing. Students learn about online marketing strategies, social media marketing, search engine optimization (SEO), and data analytics, preparing them for the modern marketing environment.

  5. Professional Development and Networking: The program is designed to foster professional development and networking. Students have access to career development resources, workshops, and networking events, connecting them with industry professionals and providing opportunities for internships and career placements.

Pollster Education

Location

Tucson, Arizona

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

USD 39958

Entry Requirements for International Students

  1. Academic Requirements: Prospective undergraduate students are required to demonstrate a strong academic background. The University of Arizona looks for a percentage ranging from 60% to 70% in the students' previous academic records. 

  2. English Language Proficiency: 

    • IELTS (International English Language Testing System): A minimum overall score of 6.5 is required, with no individual band score falling below 6.
       
    • TOEFL (Test of English as a Foreign Language): Applicants should achieve a minimum overall score of 79 on the TOEFL iBT (Internet-based Test).
       
    • PTE (Pearson Test of English): The university requires a minimum overall score of 53 in the PTE Academic.
       
    • DET (Duolingo English Test): Prospective students must attain a minimum overall score of 105 in the Duolingo English Test.

The University of Arizona offers a range of scholarships and financial aid opportunities for international students to support their academic journey. These scholarships are designed to recognize and reward outstanding academic achievements, leadership potential, and diverse backgrounds. 

  1. Global Wildcat Scholarship: The Global Wildcat Scholarship is a merit-based scholarship available to incoming international undergraduate students. It provides partial tuition waivers for up to four years of study. Selection is based on academic excellence, leadership qualities, and contributions to the community.

  2. International Tuition Awards: The International Tuition Awards are merit-based scholarships offered to international undergraduate and graduate students. These awards provide partial tuition waivers and are renewable for multiple years. Eligibility is based on academic achievement, extracurricular involvement, and potential to contribute to the university community.

  3. International Student Tuition Discount: The University of Arizona offers a tuition discount to international students from select countries. The discount reduces the out-of-state tuition rate to a more affordable level, making it more accessible for international students to pursue their education at the university.

  4. Graduate College Fellowships: The Graduate College at the University of Arizona offers several fellowship programs for international graduate students. These fellowships provide financial support for tuition and living expenses. The eligibility criteria and award amounts vary depending on the specific fellowship program.

  5. College-Specific Scholarships: Various colleges and departments within the University of Arizona offer scholarships specifically tailored to international students in their respective fields of study. These scholarships may be based on academic achievement, research interests, or professional goals. Students can inquire with their specific college or department for available scholarship opportunities.

  6. External Scholarships: The University of Arizona encourages international students to explore external scholarship opportunities. There are numerous scholarships provided by organizations, governments, and foundations that international students can apply for. The university's scholarship office can provide guidance and resources to help students identify and apply for external scholarships.

It is important for international students to note that scholarship availability, eligibility criteria, and application deadlines may vary. 

The B.S. in Marketing (Pre-Business) program at the University of Arizona prepares graduates for diverse and exciting career paths in the field of marketing. Whether specializing in digital marketing, brand management, or market research, graduates are equipped with the skills and knowledge to make meaningful contributions to organizations' marketing strategies and success.

  1. Marketing Coordinator/Assistant: Graduates can start their careers as marketing coordinators or assistants, supporting various aspects of marketing campaigns, including market research, content creation, and campaign execution. These roles serve as entry points into the broader field of marketing.

  2. Digital Marketing Specialist: With a focus on digital marketing in the program, graduates are well-suited for roles as digital marketing specialists. They may specialize in areas such as social media marketing, email marketing, search engine optimization (SEO), and online advertising to enhance an organization's online presence.

  3. Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing the overall brand strategy for a product or company. They work to create a positive brand image, oversee marketing campaigns, and ensure brand consistency across various channels.

  4. Market Research Analyst: Graduates with a strong understanding of market research can become market research analysts. They analyze market trends, consumer behavior, and competitive landscapes, providing valuable insights to help organizations make informed marketing decisions.

  5. Sales Representative: Marketing graduates may enter sales roles, serving as sales representatives for products or services. They use their marketing knowledge to effectively communicate product features and benefits, build client relationships, and contribute to sales strategies.

  6. Advertising Specialist: Graduates can work as advertising specialists, contributing to the creation and execution of advertising campaigns. They may collaborate with creative teams, media planners, and clients to develop compelling advertisements that resonate with target audiences.

  7. Social Media Manager: With expertise in digital marketing, graduates are well-suited for roles as social media managers. They oversee social media strategies, content creation, and community engagement, leveraging platforms to enhance brand visibility and connect with audiences.

  8. Event Coordinator: Graduates can pursue careers as event coordinators, planning and executing marketing events and promotions. They coordinate logistics, work with vendors, and ensure events align with marketing objectives, fostering brand awareness and customer engagement.

  9. Public Relations Specialist: Graduates may enter the field of public relations, working as specialists to manage the public image of organizations. They craft press releases, handle media relations, and develop communication strategies to maintain a positive public perception.

  10. Product Manager: Graduates can aspire to become product managers, overseeing the development, marketing, and success of a product or product line. They collaborate with cross-functional teams to ensure products meet market demands and achieve business goals.


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