MSc Business Management (Entrepreneurship)
The MSc Business Management program with a focus on Entrepreneurship at Edinburgh Napie...
MSc Marketing with Digital Strategy
Edinburgh
INTAKE: Jan & Sept
Program Overview
The MSc Marketing with Digital Strategy program at Edinburgh Napier University is designed to equip students with the skills and knowledge needed to thrive in the fast-paced world of digital marketing. The program combines traditional marketing principles with the latest digital strategies, providing students with a comprehensive understanding of the evolving marketing landscape.
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Digital Marketing Fundamentals: The program covers the core concepts of digital marketing, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, and mobile marketing. Students learn how to leverage these channels to create effective marketing campaigns and reach target audiences.
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Strategic Marketing Planning: The program focuses on developing students' strategic thinking and planning skills. Students learn how to conduct market research, analyze consumer behavior, and develop marketing strategies that align with business goals. They also explore the role of digital marketing in strategic decision-making.
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Data Analytics and Insights: The program emphasizes the importance of data-driven marketing decisions. Students learn how to collect and analyze data using various tools and techniques. They gain insights into consumer behavior, campaign performance, and website analytics, enabling them to optimize marketing strategies and measure return on investment (ROI).
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Digital Advertising and Branding: The program covers digital advertising platforms, such as Google Ads and social media advertising. Students learn how to create compelling ads, target specific audiences, and optimize advertising campaigns. They also explore the role of digital branding in building and managing brand reputation in the online space.
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Social Media and Content Marketing: The program delves into the power of social media and content marketing. Students learn how to develop engaging social media strategies, create compelling content, and manage online communities. They also explore influencer marketing, viral marketing, and user-generated content.
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E-commerce and Online Consumer Behavior: The program provides insights into e-commerce trends, online consumer behavior, and the customer journey in the digital era. Students learn how to optimize websites for conversion, design user-friendly interfaces, and implement effective e-commerce strategies.
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Digital Strategy and Innovation: The program explores digital strategy development and innovation in marketing. Students learn how to identify emerging trends, evaluate new technologies, and integrate digital strategies into overall marketing plans. They also examine the ethical and legal implications of digital marketing.
Location
Edinburgh
Score
IELTS 6.5
Tuition Fee
£ 17090
Postgraduate Programs:
- Academic Qualifications: International students applying for postgraduate programs are typically required to have a minimum academic qualification of 55% or above in their undergraduate degree or equivalent qualification.
- English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no individual component score below 6.
- TOEFL: A minimum overall score of 92-95, with a minimum score of 20 in each component.
- PTE: A minimum overall score of 61-67, with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Edinburgh Napier University.
- Global Scholarships:Edinburgh Napier University offers Global Scholarships for international students enrolling in full-time undergraduate or postgraduate programs.The Global Undergraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.The Global Postgraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.These scholarships are competitive and awarded based on academic merit, so students with excellent academic achievements have a higher chance of being awarded the scholarship.
- Country-Specific Scholarships:Edinburgh Napier University also offers scholarships specific to certain countries or regions.These scholarships are designed to attract students from specific countries or regions and may provide financial support towards tuition fees or living expenses.The eligibility criteria and application process may vary for each country-specific scholarship, so interested students should visit the university's official website for detailed information.
- Alumni Scholarships:Edinburgh Napier University offers scholarships exclusively for its alumni who wish to pursue further studies at the university.These scholarships are aimed at recognizing and supporting the university's graduates and providing them with opportunities to advance their education.The specific eligibility criteria and benefits of the alumni scholarships may vary, so interested students are encouraged to contact the university's alumni office or visit the official website for more information.
- External Scholarships:Edinburgh Napier University provides information and guidance on external scholarships that international students may be eligible to apply for.These scholarships are offered by external organizations, governments, or foundations and are open to students from various countries or specific fields of study.The university's website and scholarship databases provide comprehensive information on external scholarships, including eligibility criteria, application deadlines, and application procedures.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc Marketing with Digital Strategy program from Edinburgh Napier University have a wide range of career prospects in the marketing and digital industry.
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Digital Marketing Manager: Graduates can work as digital marketing managers, responsible for developing and executing digital marketing strategies, managing digital advertising campaigns, and optimizing online presence.
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Social Media Manager: Graduates can pursue careers as social media managers, responsible for managing and growing social media channels, engaging with followers, and creating compelling content.
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Digital Analytics Specialist: Graduates can specialize in digital analytics, analyzing marketing data, and providing actionable insights to optimize marketing campaigns and drive business growth.
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Content Marketing Manager: Graduates can work as content marketing managers, developing and implementing content strategies, creating engaging content, and managing content distribution across various digital channels.
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E-commerce Manager: Graduates can pursue careers in e-commerce management, overseeing online sales platforms, optimizing user experience, and driving online revenue growth.
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Digital Strategist: Graduates can work as digital strategists, helping businesses develop comprehensive digital marketing strategies, integrating digital channels, and driving innovation.
