MSc Business Management (Entrepreneurship)
The MSc Business Management program with a focus on Entrepreneurship at Edinburgh Napie...
MSc International Marketing with Tourism
Edinburgh
INTAKE: September
Program Overview
The MSc International Marketing with Tourism program at Edinburgh Napier University is designed for individuals who have a keen interest in the intersection of marketing and the tourism industry. The program combines theoretical knowledge with practical skills, providing students with a comprehensive understanding of international marketing strategies and their application in the tourism sector.
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Marketing Fundamentals: The program covers the core principles of marketing, enabling students to develop a strong foundation in marketing theories, concepts, and practices. Students gain insights into consumer behavior, market research, branding, and marketing communication strategies.
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International Marketing: The program focuses on international marketing strategies and their relevance to the tourism industry. Students learn how to navigate the complexities of global markets, adapt marketing strategies to different cultural contexts, and effectively target international audiences.
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Tourism Management: The program provides a deep understanding of the tourism industry, including its dynamics, trends, and challenges. Students explore topics such as destination marketing, tourism planning and development, sustainable tourism practices, and the impact of digital technologies on tourism.
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Digital Marketing and Analytics: The program recognizes the growing significance of digital marketing in the tourism industry. Students learn about digital marketing channels, social media strategies, search engine optimization (SEO), and data analytics, equipping them with the skills to leverage digital platforms for effective marketing campaigns.
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Marketing Research and Analysis: The program emphasizes the importance of market research in developing marketing strategies. Students learn research methods, data collection techniques, and analytical tools to gather insights, evaluate market opportunities, and make informed marketing decisions.
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Industry Engagement: The program encourages industry engagement through guest lectures, industry projects, and field visits. Students have the opportunity to interact with industry professionals, gain practical insights into the tourism sector, and build valuable networks for their future careers.
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Applied Marketing Projects: The program incorporates applied marketing projects where students work on real-world challenges faced by tourism organizations. This practical experience allows students to apply their knowledge and skills to develop marketing strategies, solve industry-specific problems, and gain hands-on experience.
Location
Edinburgh
Score
IELTS 6.5
Tuition Fee
£ 17090
Postgraduate Programs:
- Academic Qualifications: International students applying for postgraduate programs are typically required to have a minimum academic qualification of 55% or above in their undergraduate degree or equivalent qualification.
- English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no individual component score below 6.
- TOEFL: A minimum overall score of 92-95, with a minimum score of 20 in each component.
- PTE: A minimum overall score of 61-67, with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Edinburgh Napier University.
- Global Scholarships:Edinburgh Napier University offers Global Scholarships for international students enrolling in full-time undergraduate or postgraduate programs.The Global Undergraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.The Global Postgraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.These scholarships are competitive and awarded based on academic merit, so students with excellent academic achievements have a higher chance of being awarded the scholarship.
- Country-Specific Scholarships:Edinburgh Napier University also offers scholarships specific to certain countries or regions.These scholarships are designed to attract students from specific countries or regions and may provide financial support towards tuition fees or living expenses.The eligibility criteria and application process may vary for each country-specific scholarship, so interested students should visit the university's official website for detailed information.
- Alumni Scholarships:Edinburgh Napier University offers scholarships exclusively for its alumni who wish to pursue further studies at the university.These scholarships are aimed at recognizing and supporting the university's graduates and providing them with opportunities to advance their education.The specific eligibility criteria and benefits of the alumni scholarships may vary, so interested students are encouraged to contact the university's alumni office or visit the official website for more information.
- External Scholarships:Edinburgh Napier University provides information and guidance on external scholarships that international students may be eligible to apply for.These scholarships are offered by external organizations, governments, or foundations and are open to students from various countries or specific fields of study.The university's website and scholarship databases provide comprehensive information on external scholarships, including eligibility criteria, application deadlines, and application procedures.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc International Marketing with Tourism program from Edinburgh Napier University have diverse career prospects in various sectors and roles.
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Destination Marketing Manager: Graduates can work in destination marketing organizations, promoting tourism destinations to international audiences, developing marketing campaigns, and driving visitor numbers.
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Tourism Marketing Specialist: Graduates can pursue roles as tourism marketing specialists, working for travel agencies, tour operators, or hospitality companies, developing marketing strategies, and promoting tourism products and services.
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Digital Marketing Manager: Graduates can work in digital marketing roles, leveraging their knowledge of digital marketing tools and platforms to drive online visibility, engage with target audiences, and optimize online marketing campaigns.
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Market Research Analyst: Graduates can work as market research analysts, conducting market research, analyzing consumer behavior, and providing insights to guide marketing strategies and decision-making.
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Brand Manager: Graduates can pursue roles as brand managers, responsible for developing and managing the brand image and identity of tourism organizations, ensuring brand consistency, and driving brand loyalty.
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Tourism Consultant: Graduates can work as tourism consultants, providing advisory services to tourism organizations, helping them develop marketing strategies, identify growth opportunities, and enhance their competitiveness in the market.
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Event Manager: Graduates can explore careers in event management, organizing and promoting tourism-related events such as conferences, festivals, or exhibitions, creating memorable experiences for visitors.
