Master of Business Administration (MBA) - Marketing

Entry Requirements for Postgraduate programs

1. Academic Qualifications:

   • A completed undergraduate degree from a recognized institution is required. The minimum academic performance expectation is often a cumulative grade point average (GPA) of 65% or above. 
      

2. English Language Proficiency:

   • IELTS: An overall score of 6.5 or above with no individual band score below 6
   • TOEFL iBT: A minimum overall score of 80.
   • PTE (Pearson Test of English): A minimum score of 53.
   • DET (Duolingo English Test): A minimum score of 105.

The University of Scranton is committed to promoting academic excellence and supporting students in their pursuit of higher education. International students are eligible for various scholarships and financial aid programs to help alleviate the cost of tuition. 

1. Presidential Scholarship: The Presidential Scholarship is a merit-based award available to exceptional students, including international students. It is one of the highest academic honors and covers a significant portion of tuition costs.

2. Dean’s Scholarship: The Dean's Scholarship recognizes outstanding academic achievements and is awarded to students who have demonstrated a strong commitment to their studies. This scholarship contributes to the overall tuition expenses.

3. Loyola Science Scholarship: The Loyola Science Scholarship is specifically designed for students majoring in science-related fields. It supports academically talented individuals pursuing degrees in disciplines such as biology, chemistry, physics, and environmental science.

4. Ignatian Scholarship: The Ignatian Scholarship is awarded to students who embody the Jesuit values of service, leadership, and commitment to social justice. Recipients of this scholarship actively contribute to their communities.

5. International Student Merit Scholarship: The International Student Merit Scholarship is aimed at recognizing the academic achievements of international students. It is awarded based on the student's academic performance and potential.

6. Performance Music Scholarships: The University of Scranton offers scholarships to talented musicians who wish to participate in the university's music programs. These scholarships support students involved in various music ensembles.

7. Community Service Scholarship: The Community Service Scholarship is awarded to students who have demonstrated a strong commitment to community service. This scholarship acknowledges the importance of giving back to the community.

8. International Student Athlete Scholarship: For international students who excel in athletics, the International Student Athlete Scholarship provides support for those who contribute to the university's sports programs.

9. Scranton Scholarships for Transfer Students: Transfer students, including international transfers, may be eligible for Scranton Scholarships based on their academic achievements and previous college performance.

10. Financial Aid Programs: In addition to scholarships, the university offers various need-based financial aid programs. International students are encouraged to explore these options to determine eligibility for assistance with tuition and living expenses.

It is important for international students to check the specific eligibility criteria, application processes, and deadlines for each scholarship program.

The University of Scranton's Master of Business Administration (MBA) with a specialization in Marketing equips graduates with a versatile skill set that opens up diverse and promising career prospects in the dynamic field of marketing. The MBA in Marketing from the University of Scranton provides graduates with a broad spectrum of career opportunities in the dynamic and ever-evolving field of marketing. Whether leading marketing teams, shaping brand strategies, or pioneering digital marketing initiatives, graduates emerge as versatile and skilled professionals ready to make a significant impact in various industries and organizational contexts. The program's emphasis on practical skills, strategic thinking, and contemporary marketing techniques ensures that graduates are well-prepared for the challenges and opportunities in the competitive landscape of marketing.

1. Marketing Manager/Director: Graduates are well-suited for leadership roles as marketing managers or directors, where they develop and execute comprehensive marketing strategies. They oversee product launches, branding initiatives, and promotional campaigns, ensuring alignment with organizational goals.

2. Digital Marketing Strategist: With a focus on digital marketing, graduates can pursue roles as digital marketing strategists. They develop and implement online marketing campaigns, leveraging digital channels such as social media, content marketing, and SEO to enhance brand visibility and engage target audiences.

3. Brand Manager: The program's emphasis on brand management prepares graduates for roles as brand managers. They are responsible for cultivating and maintaining a strong brand identity, ensuring consistency across various marketing channels, and enhancing brand equity.

4. Market Research Analyst: Graduates can specialize in market research, working as market research analysts. They collect and analyze data to identify market trends, assess consumer behavior, and provide valuable insights that inform strategic marketing decisions.

5. Product Manager: Graduates can pursue roles as product managers, overseeing the development and marketing of specific products or product lines. They collaborate with cross-functional teams, conduct market analyses, and contribute to the successful launch and management of products in the market.

6. Advertising Manager: With expertise in marketing communications, graduates can become advertising managers. They plan and execute advertising campaigns, collaborating with creative teams and media planners to create impactful and memorable advertisements.

7. Public Relations Specialist: Graduates can explore careers in public relations, working as PR specialists. They manage the public image of organizations, develop communication strategies, and cultivate positive relationships with the media and the public.

8. E-commerce Manager: With a focus on digital marketing, graduates are well-suited for roles as e-commerce managers. They oversee online sales platforms, optimize user experiences, and implement digital marketing strategies to drive online sales and revenue.

9. Social Media Manager: The program's emphasis on social media integration prepares graduates for roles as social media managers. They develop and execute social media strategies, manage online communities, and leverage social platforms to enhance brand visibility and engagement.

10. Entrepreneur/Marketing Consultant: Armed with a comprehensive understanding of marketing, graduates may choose to become entrepreneurs or marketing consultants. They can start their own marketing agencies or consultancy firms, offering expertise to businesses seeking innovative marketing solutions.