MSc Business Management (Entrepreneurship)
The MSc Business Management program with a focus on Entrepreneurship at Edinburgh Napie...
MSc International Marketing
Edinburgh
INTAKE: September
Program Overview
The MSc International Marketing program at Edinburgh Napier University is designed to equip students with a comprehensive understanding of global marketing strategies and the skills needed to navigate the challenges of the international business landscape. The program focuses on developing students' analytical, strategic, and cross-cultural communication skills to excel in international marketing roles.
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Global Marketing Strategy: The program emphasizes the development of effective global marketing strategies. Students learn how to assess market opportunities, analyze competitor landscapes, and design marketing campaigns tailored to international markets.
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Cross-Cultural Marketing: The program explores the complexities of marketing in diverse cultural environments. Students gain insights into cultural nuances, consumer behavior, and market dynamics across different regions, enabling them to adapt marketing strategies to various cultural contexts.
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International Market Entry: Students learn about the different modes of international market entry, including exporting, licensing, joint ventures, and foreign direct investment. They examine the challenges and opportunities associated with entering new markets and expanding existing ones.
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Global Brand Management: The program covers the principles of global brand management, including brand positioning, brand architecture, and brand communication across cultures. Students learn how to create and manage strong global brands that resonate with target audiences.
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Digital and Social Media Marketing: The program equips students with knowledge and skills in leveraging digital platforms and social media for international marketing. Students learn about global digital marketing strategies, search engine optimization (SEO), social media advertising, and data-driven decision-making in the digital landscape.
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Market Research and Consumer Insights: Students develop skills in market research and consumer insights to inform international marketing strategies. They learn how to conduct market research, analyze consumer behavior, and gather data to guide marketing decision-making in global contexts.
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International Marketing Communications: The program explores integrated marketing communications in the international arena. Students learn how to develop and implement effective communication strategies across multiple channels, including advertising, public relations, and digital media, while considering cultural and linguistic diversity.
Location
Edinburgh
Score
IELTS 6.5
Tuition Fee
£ 17090
Postgraduate Programs:
- Academic Qualifications: International students applying for postgraduate programs are typically required to have a minimum academic qualification of 55% or above in their undergraduate degree or equivalent qualification.
- English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no individual component score below 6.
- TOEFL: A minimum overall score of 92-95, with a minimum score of 20 in each component.
- PTE: A minimum overall score of 61-67, with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Edinburgh Napier University.
- Global Scholarships:Edinburgh Napier University offers Global Scholarships for international students enrolling in full-time undergraduate or postgraduate programs.The Global Undergraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.The Global Postgraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.These scholarships are competitive and awarded based on academic merit, so students with excellent academic achievements have a higher chance of being awarded the scholarship.
- Country-Specific Scholarships:Edinburgh Napier University also offers scholarships specific to certain countries or regions.These scholarships are designed to attract students from specific countries or regions and may provide financial support towards tuition fees or living expenses.The eligibility criteria and application process may vary for each country-specific scholarship, so interested students should visit the university's official website for detailed information.
- Alumni Scholarships:Edinburgh Napier University offers scholarships exclusively for its alumni who wish to pursue further studies at the university.These scholarships are aimed at recognizing and supporting the university's graduates and providing them with opportunities to advance their education.The specific eligibility criteria and benefits of the alumni scholarships may vary, so interested students are encouraged to contact the university's alumni office or visit the official website for more information.
- External Scholarships:Edinburgh Napier University provides information and guidance on external scholarships that international students may be eligible to apply for.These scholarships are offered by external organizations, governments, or foundations and are open to students from various countries or specific fields of study.The university's website and scholarship databases provide comprehensive information on external scholarships, including eligibility criteria, application deadlines, and application procedures.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc International Marketing program from Edinburgh Napier University have a wide range of career prospects in the global business environment.
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International Marketing Manager: Graduates can work as marketing managers, responsible for developing and executing international marketing strategies, managing global marketing campaigns, and overseeing brand management activities.
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Market Research Analyst: Graduates can pursue careers as market research analysts, conducting market research, analyzing consumer data, and providing insights to support international marketing decision-making.
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Global Brand Manager: Graduates can work as brand managers, responsible for managing and promoting global brands across multiple markets, ensuring brand consistency, and adapting strategies to local preferences.
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International Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on leveraging digital platforms, social media, and data analytics to drive international marketing success.
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International Business Development Manager: Graduates can work in business development roles, identifying and pursuing new market opportunities, establishing partnerships, and expanding the global presence of organizations.
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International Trade and Export Manager: Graduates can pursue careers in international trade and export management, ensuring compliance with international trade regulations, managing logistics, and developing export strategies.
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Marketing Consultant: Graduates can work as marketing consultants, providing expert advice to businesses on international marketing strategies, market entry plans, and global brand management.
