MSc Business Management (Entrepreneurship)
The MSc Business Management program with a focus on Entrepreneurship at Edinburgh Napie...
MSc Marketing
Edinburgh
INTAKE: Jan & Sept
Program Overview
The MSc Marketing program at Edinburgh Napier University is designed to provide students with a comprehensive understanding of contemporary marketing practices and strategies. The program focuses on developing students' analytical and strategic thinking skills, as well as their ability to apply marketing concepts in real-world scenarios.
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Marketing Strategy: The program emphasizes the development of effective marketing strategies. Students learn how to conduct market research, analyze consumer behavior, and identify target markets. They also explore the latest trends and techniques in digital marketing and social media.
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Brand Management: The program covers the principles of brand management, including brand positioning, brand equity, and brand communication. Students learn how to create and manage successful brands that resonate with consumers and drive business growth.
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Digital Marketing: The program equips students with the knowledge and skills required to navigate the digital landscape. Students learn about online marketing channels, search engine optimization (SEO), social media marketing, and digital analytics. They also explore the ethical and legal aspects of digital marketing.
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Consumer Insights: Students gain a deep understanding of consumer behavior and the factors that influence purchasing decisions. They learn how to conduct market research, analyze consumer data, and translate insights into effective marketing strategies.
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Integrated Marketing Communications: The program emphasizes the importance of integrated marketing communications in building brand awareness and engaging target audiences. Students learn how to develop cohesive and persuasive marketing campaigns across multiple channels, including advertising, public relations, and social media.
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International Marketing: The program explores the challenges and opportunities of marketing in a global context. Students examine the cultural, economic, and legal factors that impact international marketing strategies. They also learn how to adapt marketing campaigns to different cultural contexts and target international markets effectively.
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Marketing Analytics: Students develop skills in data analysis and interpretation to drive marketing decision-making. They learn how to use marketing analytics tools and techniques to measure campaign effectiveness, evaluate marketing ROI, and make data-driven marketing decisions.
Location
Edinburgh
Score
IELTS 6.5
Tuition Fee
£ 17090
Postgraduate Programs:
- Academic Qualifications: International students applying for postgraduate programs are typically required to have a minimum academic qualification of 55% or above in their undergraduate degree or equivalent qualification.
- English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no individual component score below 6.
- TOEFL: A minimum overall score of 92-95, with a minimum score of 20 in each component.
- PTE: A minimum overall score of 61-67, with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Edinburgh Napier University.
- Global Scholarships:Edinburgh Napier University offers Global Scholarships for international students enrolling in full-time undergraduate or postgraduate programs.The Global Undergraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.The Global Postgraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.These scholarships are competitive and awarded based on academic merit, so students with excellent academic achievements have a higher chance of being awarded the scholarship.
- Country-Specific Scholarships:Edinburgh Napier University also offers scholarships specific to certain countries or regions.These scholarships are designed to attract students from specific countries or regions and may provide financial support towards tuition fees or living expenses.The eligibility criteria and application process may vary for each country-specific scholarship, so interested students should visit the university's official website for detailed information.
- Alumni Scholarships:Edinburgh Napier University offers scholarships exclusively for its alumni who wish to pursue further studies at the university.These scholarships are aimed at recognizing and supporting the university's graduates and providing them with opportunities to advance their education.The specific eligibility criteria and benefits of the alumni scholarships may vary, so interested students are encouraged to contact the university's alumni office or visit the official website for more information.
- External Scholarships:Edinburgh Napier University provides information and guidance on external scholarships that international students may be eligible to apply for.These scholarships are offered by external organizations, governments, or foundations and are open to students from various countries or specific fields of study.The university's website and scholarship databases provide comprehensive information on external scholarships, including eligibility criteria, application deadlines, and application procedures.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc Marketing program from Edinburgh Napier University have a wide range of career prospects in the dynamic field of marketing.
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Marketing Manager: Graduates can work as marketing managers, responsible for developing and implementing marketing strategies, managing marketing campaigns, and overseeing brand management activities.
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Digital Marketing Specialist: Graduates can pursue careers as digital marketing specialists, focusing on online marketing channels, social media marketing, search engine optimization (SEO), and digital analytics.
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Market Research Analyst: Graduates can work as market research analysts, conducting market research, analyzing consumer data, and providing insights to support marketing decision-making.
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Brand Manager: Graduates can pursue careers as brand managers, responsible for managing and enhancing the reputation and visibility of brands.
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Advertising and Public Relations Specialist: Graduates can work in advertising agencies or public relations firms, creating and executing marketing campaigns, managing client relationships, and promoting brands.
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Product Manager: Graduates can work as product managers, responsible for developing and managing product portfolios, conducting market analysis, and implementing product launch strategies.
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Marketing Consultant: Graduates can work as marketing consultants, providing advisory services to businesses on marketing strategies, market positioning, and brand management.
