Master of Business Administration (MBA) - Marketing

Tiffin, Ohio

 

INTAKE: Jan & Aug

Program Overview

Tiffin University's MBA in Marketing stands out for its comprehensive marketing curriculum, ACBSP accreditation, emphasis on digital marketing, integration of real-world projects, and focus on strategic brand management. The program is designed to equip students with the skills needed to excel in the competitive field of marketing, whether in traditional or digital contexts. The ACBSP accreditation reinforces the program's commitment to academic excellence and ensures that graduates receive a credential recognized in the marketing industry. As students progress through the program, they gain not only theoretical knowledge but also practical insights into the latest marketing trends and strategies. The emphasis on digital marketing aligns with the contemporary marketing landscape, preparing students to navigate online platforms, social media, and emerging technologies. The inclusion of real-world projects enhances the applicability of their learning, fostering a deep understanding of marketing principles in practical scenarios. Tiffin University's MBA in Marketing is ideal for individuals aspiring to advance their careers in marketing, brand management, or related fields. Graduates emerge with a well-rounded skill set, ready to contribute to the success of organizations by creating impactful marketing campaigns, building strong brand identities, and driving strategic marketing initiatives in a rapidly evolving business environment.

Curriculum:

  1. Comprehensive Marketing Curriculum: The MBA in Marketing at Tiffin University is distinguished by a comprehensive curriculum that covers essential marketing principles, including market research, digital marketing, branding, and strategic marketing management. Students gain a holistic understanding of the marketing landscape to create and implement effective marketing strategies.

  2. ACBSP Accreditation: The program proudly holds accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), underscoring its commitment to delivering high-quality education aligned with industry standards. This accreditation ensures that students receive a reputable and rigorous academic experience in marketing.

  3. Digital Marketing Emphasis: Recognizing the evolving nature of marketing, the program places a strong emphasis on digital marketing strategies. Students explore the latest trends and technologies in digital marketing, preparing them to navigate the digital landscape and leverage online platforms effectively.

  4. Real-World Marketing Projects: Tiffin University's MBA in Marketing integrates real-world marketing projects into its curriculum, providing students with hands-on experience. This practical approach allows students to apply marketing theories to actual business challenges, enhancing their problem-solving skills and strategic thinking.

  5. Strategic Brand Management: The program includes a focus on strategic brand management, emphasizing the importance of creating and maintaining strong brand identities. Students learn how to develop brand strategies that resonate with target audiences and contribute to the overall success of businesses.

Pollster Education

Location

Tiffin, Ohio

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

USD 13107

Postgraduate Admission Requirements:

  1. Academic Qualifications: A minimum of 55% or equivalent in the completed bachelor's degree is required.
     

  2. English Language Proficiency:

    • IELTS with an overall score of 6.5, with no individual band score less than 6.
    • TOEFL iBT with an overall score of 79.
    • PTE (Pearson Test of English) with a minimum score of 53.
    • DET (Duolingo English Test) with a score of 115.

Tiffin University is committed to fostering academic excellence and supporting students in their pursuit of higher education. The university provides a variety of scholarship opportunities for international students to help alleviate the financial burden of tuition and encourage outstanding academic achievement. 

1. Global Leadership Scholarship: The Global Leadership Scholarship is designed to recognize and reward international students who demonstrate exceptional leadership skills, academic achievement, and a commitment to making a positive impact in their communities. Eligibility criteria may include a strong academic record, leadership experience, and a personal statement.

2. International Student Scholarship: Tiffin University offers International Student Scholarships to support students from around the world in their academic endeavors. These scholarships are typically merit-based and may consider factors such as academic performance, extracurricular involvement, and letters of recommendation.

3. Athletic Scholarships: Tiffin University has a competitive athletics program, and international student-athletes may be eligible for athletic scholarships based on their sports achievements. These scholarships aim to attract talented athletes to contribute to the university's athletic success.

4. Transfer Student Scholarships: Transfer students from international institutions may be eligible for scholarships designed to facilitate a smooth transition to Tiffin University. The university recognizes and values the academic achievements of transfer students and provides financial support to assist them in reaching their educational goals.

5. Endowed Scholarships: Tiffin University benefits from various endowed scholarships established by donors, alumni, and organizations. These scholarships may have specific eligibility criteria and are awarded based on factors such as academic merit, field of study, or financial need.

6. Phi Theta Kappa (PTK) Scholarship: Tiffin University acknowledges the achievements of Phi Theta Kappa members who are transferring from a community college. This scholarship is awarded to outstanding PTK members based on their academic accomplishments and contributions to their community.

7. Alumni Referral Scholarship: The Alumni Referral Scholarship encourages the enrollment of international students who have been referred by Tiffin University alumni. Eligible students may receive a scholarship as a token of appreciation for alumni advocacy.

8. Diversity Scholarships: Tiffin University values diversity and may offer scholarships to students who contribute to the cultural richness of the campus community. These scholarships aim to create an inclusive environment that celebrates different perspectives and backgrounds.

9. Financial Aid and Work-Study Programs: In addition to scholarships, Tiffin University provides information and assistance regarding financial aid options and work-study programs that may be available to international students. These resources contribute to a comprehensive approach to funding education.

Graduates of Tiffin University's Master of Business Administration (MBA) with a specialization in Marketing are well-positioned for dynamic and rewarding career prospects in the ever-evolving field of marketing. Tiffin University's MBA in Marketing opens up a diverse array of career opportunities in traditional and digital marketing realms. Graduates emerge with a versatile skill set, ready to contribute to the success of organizations by driving impactful marketing initiatives, building strong brands, and adapting to the evolving landscape of the marketing industry.

  1. Marketing Manager: Graduates can pursue roles as marketing managers, overseeing the development and execution of comprehensive marketing strategies. They play a crucial role in identifying target markets, crafting impactful campaigns, and optimizing marketing efforts to achieve organizational goals.

  2. Digital Marketing Strategist: With a focus on digital marketing in the program, individuals can thrive as digital marketing strategists. They leverage online channels, social media, and emerging technologies to create effective digital marketing campaigns, enhance brand visibility, and drive customer engagement.

  3. Brand Manager: The program's emphasis on strategic brand management prepares graduates for roles as brand managers. They are responsible for developing and maintaining strong brand identities, ensuring consistency across various marketing channels, and creating brand experiences that resonate with consumers.

  4. Market Research Analyst: Graduates may pursue careers as market research analysts, utilizing their skills to gather and analyze data on consumer preferences, market trends, and competitive landscapes. They provide valuable insights to guide marketing strategies and optimize decision-making.

  5. Product Marketing Manager: Individuals can excel as product marketing managers, specializing in promoting and positioning specific products or services. They develop marketing plans, conduct market research, and collaborate with cross-functional teams to launch and promote products successfully.

  6. Advertising Manager: Graduates may choose roles as advertising managers, overseeing the planning and execution of advertising campaigns. They work with creative teams, media planners, and vendors to create impactful advertising messages that resonate with target audiences.

  7. Social Media Manager: With expertise in digital marketing, individuals can pursue roles as social media managers. They develop and implement social media strategies, create engaging content, and manage social media platforms to enhance brand visibility and engage with audiences.

  8. Public Relations Specialist: The program prepares graduates for careers in public relations, where they can excel as PR specialists. They manage communication strategies, build and maintain relationships with the media, and enhance the public image of organizations.

  9. E-commerce Manager: In the era of online commerce, individuals may thrive as e-commerce managers. They oversee online sales platforms, optimize user experiences, and implement e-commerce strategies to drive sales and revenue.

  10. Entrepreneurial Ventures: Armed with a comprehensive understanding of marketing, graduates may choose to start their own businesses or entrepreneurial ventures. They can apply their marketing acumen to launch and grow successful enterprises in various industries.

  11. Global Marketing Specialist: The program equips graduates to navigate global markets, making them well-suited for roles as global marketing specialists. They develop strategies to expand market reach internationally, considering cultural nuances and adapting marketing approaches accordingly.

  12. Customer Relationship Manager: Graduates may pursue careers as customer relationship managers, focusing on building and maintaining strong relationships with customers. They implement customer-centric strategies to enhance customer satisfaction and loyalty.


Similar Courses
WhatsApp Enquiry Call Enquiry