MA Luxury Brand Management (Professional Placement)

Birmingham - City Centre

INTAKE: September

Program Overview

The MA Luxury Brand Management program at Birmingham City University is designed to equip students with the knowledge and skills required to manage and market luxury brands effectively. The program combines theoretical insights with practical application, and the inclusion of a professional placement provides students with hands-on industry experience.

Luxury Brand Management: The program focuses on the unique characteristics and dynamics of the luxury industry. Students learn about luxury brand positioning, brand heritage, brand identity, and brand equity, enabling them to effectively manage and promote luxury brands in the global market.
Consumer Behavior in the Luxury Market: Students gain insights into the behavior and preferences of luxury consumers. They explore the psychological and sociocultural factors that influence luxury brand consumption, enabling them to develop targeted marketing strategies and create meaningful brand experiences.
Brand Communication and Marketing: The program covers various aspects of luxury brand communication and marketing. Students learn about brand storytelling, digital marketing strategies, omni-channel marketing, and experiential marketing techniques specific to the luxury industry.
Luxury Retail and Distribution: Students gain an understanding of luxury retail and distribution channels. They learn about luxury retail management, customer experience in luxury stores, e-commerce strategies, and the integration of online and offline channels for luxury brand sales and distribution.
Brand Strategy and Innovation: The program emphasizes the importance of brand strategy and innovation in the luxury sector. Students learn to analyze market trends, identify opportunities for brand innovation, and develop strategies to enhance brand competitiveness and differentiation in the luxury market.
Luxury Brand Sustainability: The program addresses the growing importance of sustainability in the luxury industry. Students learn about sustainable practices and ethical considerations specific to luxury brand management, enabling them to contribute to responsible and sustainable luxury brand strategies.
Luxury Brand Analysis and Research: Students develop analytical and research skills to evaluate luxury brands and market trends. They learn to conduct market research, analyze brand performance, and make data-driven decisions to optimize brand management strategies.
Professional Placement: The program offers a valuable professional placement opportunity, allowing students to gain practical experience in the luxury industry. The placement provides students with the opportunity to work with renowned luxury brands, understand industry dynamics, and build industry connections.

Location

Birmingham - City Centre

Score

IELTS 6.5

Tuition Fee

£ 18557

Postgraduate Entry Requirements:

Minimum Academic Qualifications: International students applying for postgraduate programs are typically required to hold a bachelor's degree or an equivalent qualification with a minimum academic achievement of 55% or above.
English Language Proficiency: Similar to undergraduate programs, applicants need to demonstrate English language proficiency. The required minimum scores for language proficiency tests are as follows:
- IELTS: Overall score of 6.5, with no individual component below 6.0.
- TOEFL (iBT): Overall score ranging from 79 to 88.
- PTE Academic: Overall score ranging from 56 to 59.

Students must provide:

academic marksheets & transcripts
letters of recommendation
a personal statement - SOP
passport
other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at Birmingham City University

Vice-Chancellor's International Scholarship:This scholarship is available to international students applying for full-time undergraduate or postgraduate programs at Birmingham City University.The scholarship covers a portion of the tuition fees, providing a financial boost to successful applicants.Eligibility criteria, application deadlines, and the scholarship amount may vary, so it is important to check the university's official website for the most up-to-date information.
Academic Merit Scholarship:Birmingham City University offers the Academic Merit Scholarship to high-achieving international students who demonstrate exceptional academic performance.The scholarship is available for both undergraduate and postgraduate programs.Eligibility criteria, application procedures, and the scholarship amount may differ based on the level of study and program, so it is advisable to visit the university's official website for specific details.
Country-Specific Scholarships:Birmingham City University provides scholarships specifically tailored to students from certain countries or regions.These scholarships aim to promote diversity and cultural exchange, and the eligibility criteria, application requirements, and scholarship amounts can vary depending on the country or region.International students should check the university's website or contact the admissions office to find out if there are any country-specific scholarships available for their nationality.
External Scholarships and Funding:Birmingham City University also encourages international students to explore external scholarship opportunities offered by governmental and non-governmental organizations, as well as corporate sponsors.The university's dedicated scholarship and funding team can provide guidance and support in identifying and applying for external scholarships.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the MA Luxury Brand Management program with a professional placement from Birmingham City University have diverse career prospects in the luxury industry.

Luxury Brand Manager: Graduates can pursue roles as luxury brand managers, responsible for developing and implementing brand strategies, managing brand communication, and ensuring brand consistency and integrity.
Marketing Manager: Graduates can work as marketing managers in luxury brands, overseeing marketing campaigns, analyzing consumer insights, and driving brand engagement and sales.
Retail Manager: Graduates can pursue careers as retail managers in luxury stores or boutiques, responsible for managing the store operations, optimizing customer experience, and driving sales.
Luxury Brand Consultant: Graduates can work as luxury brand consultants, providing strategic advice and expertise to luxury brands on brand positioning, marketing strategies, and brand development.
Digital Marketing Specialist: Graduates can specialize in digital marketing roles within the luxury industry, focusing on online brand presence, social media marketing, and e-commerce strategies.
Luxury Market Research Analyst: Graduates can work as market research analysts, conducting research on luxury market trends, analyzing consumer behavior, and providing insights to guide luxury brand strategies.

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