MSc Construction Project Management
The MSc Construction Project Management program at Birmingham City University is a high...
MSc Management and Marketing (Professional Placement)
Birmingham - City Centre
INTAKE: September
Program Overview
The MSc Management and Marketing program at Birmingham City University is designed to equip students with a strong foundation in both management principles and marketing strategies. The program's extended duration of 18 months provides students with ample time for in-depth learning and a professional placement opportunity to gain practical experience.
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Marketing Strategy: The program focuses on developing students' understanding of marketing strategies in today's dynamic business environment. Students learn to analyze market trends, identify target audiences, develop effective marketing plans, and utilize digital marketing tools to achieve organizational goals.
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Consumer Behavior: The program delves into the psychological and sociological factors that influence consumer behavior. Students gain insights into how consumers make purchase decisions, interpret market research data, and develop strategies to effectively engage and influence target consumers.
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Brand Management: The program emphasizes the importance of brand management in building a strong market presence. Students learn to develop and implement brand strategies, conduct brand audits, and create compelling brand experiences that resonate with consumers.
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Market Research and Analysis: The program equips students with essential market research skills. They learn to design and conduct market research studies, collect and analyze data, and interpret findings to make informed marketing decisions.
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Digital Marketing: The program covers the latest digital marketing trends and strategies. Students explore topics such as social media marketing, search engine optimization (SEO), content marketing, and analytics to develop comprehensive digital marketing campaigns.
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Marketing Communications: The program focuses on developing effective marketing communication strategies. Students learn to create integrated marketing communication plans, use various communication channels, and develop compelling messages to engage target audiences.
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Strategic Management: The program provides a solid foundation in strategic management principles. Students learn to analyze the competitive landscape, develop strategic plans, and make informed decisions to achieve organizational objectives in a dynamic business environment.
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Professional Placement: The program offers a valuable professional placement opportunity, allowing students to apply their theoretical knowledge and gain hands-on experience in a real-world marketing setting. The placement provides students with valuable industry connections and enhances their employability upon graduation.
Location
Birmingham - City Centre
Score
IELTS 6.5
Tuition Fee
£ 18557
Postgraduate Entry Requirements:
- Minimum Academic Qualifications: International students applying for postgraduate programs are typically required to hold a bachelor's degree or an equivalent qualification with a minimum academic achievement of 55% or above.
- English Language Proficiency: Similar to undergraduate programs, applicants need to demonstrate English language proficiency. The required minimum scores for language proficiency tests are as follows:
- IELTS: Overall score of 6.5, with no individual component below 6.0.
- TOEFL (iBT): Overall score ranging from 79 to 88.
- PTE Academic: Overall score ranging from 56 to 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Birmingham City University
- Vice-Chancellor's International Scholarship:This scholarship is available to international students applying for full-time undergraduate or postgraduate programs at Birmingham City University.The scholarship covers a portion of the tuition fees, providing a financial boost to successful applicants.Eligibility criteria, application deadlines, and the scholarship amount may vary, so it is important to check the university's official website for the most up-to-date information.
- Academic Merit Scholarship:Birmingham City University offers the Academic Merit Scholarship to high-achieving international students who demonstrate exceptional academic performance.The scholarship is available for both undergraduate and postgraduate programs.Eligibility criteria, application procedures, and the scholarship amount may differ based on the level of study and program, so it is advisable to visit the university's official website for specific details.
- Country-Specific Scholarships:Birmingham City University provides scholarships specifically tailored to students from certain countries or regions.These scholarships aim to promote diversity and cultural exchange, and the eligibility criteria, application requirements, and scholarship amounts can vary depending on the country or region.International students should check the university's website or contact the admissions office to find out if there are any country-specific scholarships available for their nationality.
- External Scholarships and Funding:Birmingham City University also encourages international students to explore external scholarship opportunities offered by governmental and non-governmental organizations, as well as corporate sponsors.The university's dedicated scholarship and funding team can provide guidance and support in identifying and applying for external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc Management and Marketing program with a professional placement from Birmingham City University have excellent career prospects in a range of industries.
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Marketing Manager: Graduates can pursue managerial roles in marketing departments, overseeing marketing strategies, brand management, and marketing campaigns to drive business growth.
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Market Research Analyst: Graduates can work as market research analysts, conducting research, analyzing data, and providing insights to support marketing decision-making and customer-focused strategies.
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Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on digital strategy development, social media marketing, search engine optimization (SEO), and online advertising campaigns.
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Product Manager: Graduates can work as product managers, responsible for developing and launching new products, conducting market analysis, and implementing marketing strategies to ensure product success.
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Advertising Executive: Graduates can pursue careers in advertising agencies, managing and implementing creative advertising campaigns for clients across various media channels.
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Brand Manager: Graduates can work as brand managers, responsible for developing and maintaining brand identity, managing brand portfolios, and implementing brand strategies.
