MSc Accounting and Finance
De Montfort University (DMU) in the UK offers an MSc in Accounting and Finance, providi...
MSc Strategic and Digital Marketing
Leicester-De Montfort University
INTAKE: Jan & Sept
Program Overview
The MSc Strategic and Digital Marketing course at De Montfort University is designed to provide students with advanced knowledge and skills in strategic marketing and digital marketing practices. The program combines theoretical concepts with practical applications to prepare graduates for successful careers in the dynamic field of marketing. With a focus on strategic thinking and digital innovation, the course equips students with the tools and techniques to navigate the evolving marketing landscape.
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Cutting-edge Curriculum: The MSc Strategic and Digital Marketing program offers a comprehensive curriculum that covers a wide range of marketing topics. Students learn about strategic marketing planning, market research, consumer behavior, branding, digital marketing strategies, social media marketing, data analytics, and marketing communications. The program integrates both theoretical knowledge and practical skills to ensure graduates are well-prepared for the industry.
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Strategic Marketing Perspective: The course emphasizes strategic marketing thinking, equipping students with the ability to analyze market trends, identify opportunities, and develop effective marketing strategies. Students learn how to evaluate market conditions, conduct market research, segment target audiences, and create marketing plans that align with business goals. They develop critical thinking and decision-making skills necessary for strategic marketing roles.
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Digital Marketing Focus: The program places a strong emphasis on digital marketing, recognizing its growing importance in today's business landscape. Students explore digital marketing channels, such as social media, search engine optimization, content marketing, and online advertising. They learn how to leverage digital platforms to reach and engage target audiences, drive brand awareness, and enhance customer experiences.
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Practical Learning Opportunities: The MSc Strategic and Digital Marketing course incorporates practical learning experiences to enhance students' skills and understanding of marketing practices. Students have opportunities to work on real-world marketing projects, engage with industry professionals through guest lectures and networking events, and participate in simulations and case studies. These hands-on experiences enable students to apply their knowledge and develop their problem-solving abilities.
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Industry Connections: De Montfort University has strong links with industry partners, providing students with valuable networking opportunities and industry insights. The university collaborates with leading companies and organizations, allowing students to gain exposure to real marketing challenges and industry trends. Guest lectures and workshops conducted by industry experts provide students with practical insights and the chance to build professional connections.
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Professional Development: The MSc Strategic and Digital Marketing program focuses on developing students' professional skills and enhancing their employability. Students have access to career support services, including workshops on CV writing, interview skills, and job search strategies. They also have the opportunity to undertake an optional industry placement, gaining valuable work experience and further enhancing their practical skills.
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International Perspective: The program embraces an international perspective, considering the global nature of marketing. Students gain an understanding of international marketing strategies, cultural differences, and the challenges and opportunities of conducting marketing activities in a global context. This global outlook prepares students for careers in multinational corporations, international marketing agencies, and global business environments.
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Collaboration and Teamwork: The MSc Strategic and Digital Marketing program emphasizes teamwork and collaboration, mirroring the collaborative nature of the marketing industry. Students work on group projects and engage in team-based activities, developing their interpersonal and communication skills. These skills are crucial for marketing professionals who often work in cross-functional teams and need to effectively collaborate with colleagues and stakeholders.
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Research and Innovation: De Montfort University is renowned for its research excellence, and the MSc Strategic and Digital Marketing course benefits from the university's research expertise. Students are exposed to the latest research findings and industry trends, allowing them to stay updated with emerging marketing practices and innovations. This research-focused approach enhances students' critical thinking abilities and encourages them to apply innovative strategies in their marketing endeavors.
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Career Opportunities: Graduates of the MSc Strategic and Digital Marketing program have excellent career prospects in various industries and sectors. They can pursue roles such as marketing managers, digital marketing specialists, brand managers, market researchers, social media managers, and marketing consultants. Graduates are well-equipped to work in marketing agencies, multinational corporations, start-ups, and non-profit organizations, utilizing their strategic marketing and digital marketing skills.
The MSc Strategic and Digital Marketing course at De Montfort University offers a comprehensive and contemporary curriculum that equips students with the knowledge, skills, and practical experiences required for successful careers in marketing. The program's focus on strategic thinking, digital marketing, practical learning, industry connections, and research ensures graduates are well-prepared to navigate the evolving marketing landscape and contribute to the success of organizations globally.
Location
Leicester-De Montfort University
Score
IELTS: 6.5
Tuition Fee
£ 15100
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at DMU are typically required to have a minimum of 55% or above in their bachelor's degree or equivalent qualification.
- English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 95, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 67 with no individual score below 62.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at De Montfort University.
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Vice-Chancellor's Sports Scholarship:The Vice-Chancellor's Sports Scholarship is awarded to talented athletes who have represented their country at a national level or have achieved exceptional performance in their sport.This scholarship provides a cash award of up to £6,000 per academic year, along with other benefits such as access to sports facilities, sports science support, and mentoring from elite athletes.Eligible students need to apply for this scholarship and go through a selection process that includes an application and an interview.
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International Alumni Scholarship:The International Alumni Scholarship is available to international students who have completed an undergraduate or postgraduate degree at DMU and wish to pursue a further postgraduate study.This scholarship offers a tuition fee reduction of up to 20% for the duration of the postgraduate program.To be eligible, students need to have achieved a minimum of a second-class honors degree or equivalent in their previous study at DMU.
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Academic Excellence Scholarship:The Academic Excellence Scholarship is awarded to high-achieving international students entering a full-time undergraduate or postgraduate program at DMU.For undergraduate students, this scholarship provides a £3,000 fee reduction for each year of study, while postgraduate students receive a £3,000 discount on their tuition fees.Eligibility is based on academic merit, and students are automatically considered for this scholarship upon submitting their application.
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DMU International Scholarship:The DMU International Scholarship is available to international students who demonstrate academic excellence and commitment to enhancing the international student community at DMU.This scholarship offers a £2,000 tuition fee reduction for the first year of study for undergraduate and postgraduate programs.Eligibility is based on academic achievement, personal statement, and a short essay on contributing to the international student community.
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Regional Scholarships:DMU also offers a range of regional scholarships for students from specific countries or regions.These scholarships aim to promote cultural diversity and strengthen educational ties between DMU and international communities.The eligibility criteria, benefits, and application process for regional scholarships may vary, and students should refer to the official DMU website for specific information.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
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Marketing Manager: Graduates of the MSc Strategic and Digital Marketing program can pursue careers as marketing managers. They are equipped with the skills to develop and implement marketing strategies, manage marketing campaigns, analyze market trends, and drive brand growth. Marketing managers play a crucial role in organizations, leading marketing teams and overseeing all marketing activities.
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Digital Marketing Specialist: With a strong focus on digital marketing, graduates can excel as digital marketing specialists. They possess the knowledge and expertise in leveraging digital platforms and technologies to drive online visibility, enhance customer engagement, and optimize digital marketing campaigns. Digital marketing specialists work on various aspects such as search engine optimization (SEO), social media marketing, content marketing, and online advertising.
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Brand Manager: Graduates with a specialization in strategic and digital marketing can pursue careers as brand managers. They have the skills to develop and manage brand strategies, enhance brand equity, and ensure brand consistency across different channels. Brand managers work closely with marketing teams and other departments to strengthen brand positioning and drive brand loyalty.
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Market Research Analyst: The program equips students with the skills to analyze market trends, consumer behavior, and competitor activities. Graduates can pursue careers as market research analysts, conducting market research studies, collecting and analyzing data, and providing valuable insights to inform marketing strategies. Market research analysts help organizations make informed decisions and identify market opportunities.
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Social Media Manager: Given the increasing importance of social media in marketing, graduates can pursue careers as social media managers. They have the expertise to develop social media strategies, manage social media accounts, create engaging content, and monitor social media metrics. Social media managers play a crucial role in building brand presence, engaging with target audiences, and managing online reputation.
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Marketing Consultant: Graduates can choose to work as marketing consultants, providing strategic marketing advice and solutions to organizations. As consultants, they offer expertise in areas such as market research, marketing strategy development, digital marketing, and brand management. Marketing consultants often work with a diverse range of clients and industries, helping them achieve their marketing goals.
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Market Analyst: Graduates can pursue careers as market analysts, analyzing market trends, conducting competitor analysis, and evaluating market opportunities. They provide valuable insights into market conditions, customer preferences, and industry dynamics. Market analysts help organizations make informed decisions, identify new market segments, and develop effective marketing strategies.
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E-commerce Manager: With the increasing growth of online retail, graduates can explore careers as e-commerce managers. They have the knowledge and skills to manage e-commerce platforms, optimize online sales processes, and implement digital marketing strategies to drive online conversions. E-commerce managers play a crucial role in maximizing online revenue and enhancing the customer online shopping experience.
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Entrepreneurship and Start-up Opportunities: The MSc Strategic and Digital Marketing course also prepares graduates for entrepreneurial ventures. With their strategic marketing and digital marketing skills, graduates can start their own businesses or join start-up companies in marketing and growth-focused roles. They have the ability to identify market opportunities, create effective marketing strategies, and drive business growth.
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Further Study and Research: Graduates who wish to pursue further academic study or research can consider enrolling in Ph.D. programs or engaging in research positions. They can contribute to the field of marketing by conducting research on emerging marketing trends, consumer behavior, digital marketing innovations, or other specialized areas of interest.
The MSc Strategic and Digital Marketing course at De Montfort University provides graduates with diverse career opportunities in the dynamic and ever-evolving field of marketing. With a focus on strategic thinking, digital marketing, and practical skills, graduates are well-prepared to excel in marketing roles across industries and sectors.
