MSc Accounting and Finance
De Montfort University (DMU) in the UK offers an MSc in Accounting and Finance, providi...
MSc International Business and Marketing
Leicester-De Montfort University
INTAKE: Jan & Sept
Program Overview
The MSc International Business and Marketing course at De Montfort University (DMU) is designed to provide students with a comprehensive understanding of the dynamic world of international business and marketing. The program combines key concepts and theories of international business with a focus on marketing strategies in the global marketplace. Students gain insights into the cultural, political, and economic factors that influence international business practices, as well as the latest trends and techniques in international marketing.
The course curriculum is carefully designed to develop students' analytical, strategic, and practical skills, enabling them to navigate the complexities of international markets and make informed decisions in a global business context. Through a combination of academic study, practical projects, and industry engagement, students gain a deep understanding of international business theories and their application in real-world scenarios.
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Global Business Environment: The course provides a comprehensive understanding of the global business environment, including the impact of globalization, cultural diversity, and geopolitical factors on international business operations. Students explore global economic trends, international trade policies, and the challenges and opportunities of conducting business across borders.
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International Marketing Strategies: The program focuses on international marketing strategies and equips students with the skills to develop and implement effective marketing campaigns in different cultural contexts. Students learn how to analyze international markets, identify consumer behaviors, and adapt marketing strategies to target global audiences.
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Market Entry and Expansion: Students gain knowledge of market entry strategies and the process of expanding businesses into international markets. They explore market research techniques, assess market feasibility, and develop market entry plans. The course also covers topics such as franchising, licensing, strategic alliances, and direct investment in international markets.
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Digital and Social Media Marketing: The course emphasizes the importance of digital and social media marketing in the international business landscape. Students learn how to leverage digital platforms to reach global audiences, create engaging content, and implement digital marketing campaigns that align with international marketing trends.
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Cross-cultural Management: The program focuses on developing students' cross-cultural management skills, as effective communication and understanding cultural nuances are crucial in international business. Students learn how to navigate cultural differences, manage multicultural teams, and develop strategies that are sensitive to cultural diversity.
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International Business Research: The course equips students with research skills to explore international business challenges and opportunities. They learn how to gather and analyze data, conduct market research, and apply research findings to make informed business decisions in an international context.
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Industry Engagement: De Montfort University has strong industry connections, and the MSc International Business and Marketing course incorporates industry engagement through guest lectures, company visits, and real-world projects. Students have the opportunity to work on live marketing projects with local and international organizations, gaining practical insights and networking opportunities.
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Professional Development: The program focuses on enhancing students' professional skills and employability. Students have access to career support services, including workshops, networking events, and guidance on job applications and interviews. They can also pursue optional professional certifications to enhance their credentials.
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International Study Opportunities: De Montfort University offers students the chance to gain international experience through study trips and exchange programs. These opportunities allow students to immerse themselves in different business cultures, expand their global networks, and gain a broader perspective on international business practices.
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Alumni Network: Upon completion of the program, graduates join De Montfort University's extensive alumni network, connecting them with professionals in various industries and providing access to ongoing career support and networking opportunities.
The MSc International Business and Marketing course at De Montfort University provides students with a solid foundation in international business concepts and marketing strategies, preparing them for exciting careers in multinational corporations, international marketing agencies, and other global organizations. Graduates are equipped with the knowledge
Location
Leicester-De Montfort University
Score
IELTS: 6.5
Tuition Fee
£ 17200
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at DMU are typically required to have a minimum of 55% or above in their bachelor's degree or equivalent qualification.
- English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 95, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 67 with no individual score below 62.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at De Montfort University.
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Vice-Chancellor's Sports Scholarship:The Vice-Chancellor's Sports Scholarship is awarded to talented athletes who have represented their country at a national level or have achieved exceptional performance in their sport.This scholarship provides a cash award of up to £6,000 per academic year, along with other benefits such as access to sports facilities, sports science support, and mentoring from elite athletes.Eligible students need to apply for this scholarship and go through a selection process that includes an application and an interview.
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International Alumni Scholarship:The International Alumni Scholarship is available to international students who have completed an undergraduate or postgraduate degree at DMU and wish to pursue a further postgraduate study.This scholarship offers a tuition fee reduction of up to 20% for the duration of the postgraduate program.To be eligible, students need to have achieved a minimum of a second-class honors degree or equivalent in their previous study at DMU.
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Academic Excellence Scholarship:The Academic Excellence Scholarship is awarded to high-achieving international students entering a full-time undergraduate or postgraduate program at DMU.For undergraduate students, this scholarship provides a £3,000 fee reduction for each year of study, while postgraduate students receive a £3,000 discount on their tuition fees.Eligibility is based on academic merit, and students are automatically considered for this scholarship upon submitting their application.
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DMU International Scholarship:The DMU International Scholarship is available to international students who demonstrate academic excellence and commitment to enhancing the international student community at DMU.This scholarship offers a £2,000 tuition fee reduction for the first year of study for undergraduate and postgraduate programs.Eligibility is based on academic achievement, personal statement, and a short essay on contributing to the international student community.
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Regional Scholarships:DMU also offers a range of regional scholarships for students from specific countries or regions.These scholarships aim to promote cultural diversity and strengthen educational ties between DMU and international communities.The eligibility criteria, benefits, and application process for regional scholarships may vary, and students should refer to the official DMU website for specific information.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
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International Marketing Manager: Graduates of the MSc International Business and Marketing course can pursue careers as international marketing managers. They are equipped with the skills to develop and execute global marketing strategies, manage international marketing campaigns, and oversee market expansion into new regions. They work closely with cross-functional teams to analyze market trends, identify customer needs, and develop effective marketing plans.
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Brand Manager: Brand managers play a vital role in shaping and managing the reputation and image of a brand in international markets. Graduates of the program can pursue careers as brand managers, responsible for brand positioning, market research, brand development, and implementing brand strategies across different cultural contexts. They work closely with marketing teams to ensure consistent brand messaging and drive brand growth in international markets.
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International Business Development Manager: With a deep understanding of international business practices and market dynamics, graduates can excel in roles as international business development managers. They identify new business opportunities, evaluate market potential, and develop strategies for market entry and expansion. These professionals work closely with sales teams, negotiate international partnerships and contracts, and drive business growth in global markets.
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Digital Marketing Specialist: Given the increasing importance of digital marketing in international business, graduates can pursue careers as digital marketing specialists. They leverage digital platforms, social media, and data analytics to develop and implement international digital marketing campaigns. They are responsible for driving online brand visibility, engaging global audiences, and optimizing digital marketing strategies to achieve business objectives.
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Market Research Analyst: Graduates with a strong foundation in market research can pursue careers as market research analysts. They collect and analyze data on consumer behavior, market trends, and competitive landscapes in international markets. They provide insights and recommendations to businesses on market entry strategies, product positioning, and customer segmentation. Market research analysts play a crucial role in helping organizations make informed decisions in global markets.
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International Trade Specialist: With a focus on international business and marketing, graduates can explore careers as international trade specialists. They work in export/import departments, trade associations, or government agencies, facilitating international trade relationships. They are responsible for ensuring compliance with international trade regulations, conducting market research, identifying export opportunities, and providing guidance on trade policies and procedures.
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Consulting Roles: Graduates can pursue consulting roles in international business and marketing. They work with organizations to solve complex business challenges, develop market entry strategies, and optimize international marketing efforts. Consulting roles allow graduates to work across different industries and with diverse clients, offering them exposure to a wide range of international business scenarios.
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Entrepreneurship and Start-up Ventures: The program equips graduates with the skills and knowledge to pursue entrepreneurial endeavors. They can start their own international business ventures, leveraging their understanding of international markets and marketing strategies. Graduates can identify niche markets, develop innovative products or services, and establish their presence in global markets.
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Market Analyst: Graduates can work as market analysts, responsible for analyzing market trends, conducting competitor analysis, and providing insights into market opportunities and risks. Market analysts play a crucial role in helping organizations understand consumer preferences, develop effective marketing strategies, and stay competitive in international markets.
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Further Study: The MSc International Business and Marketing course also prepares students for further study at the doctoral level. Graduates who wish to pursue an academic career or engage in advanced research can opt for a Ph.D. program in international business, marketing, or related fields.
The MSc International Business and Marketing course at De Montfort University offers a wide range of career opportunities in the dynamic field of international business and marketing.
