MSc Construction Project Management
The MSc Construction Project Management program at Birmingham City University is a high...
MA Public Relations
Birmingham - City Centre
INTAKE: Jan & Sept
Program Overview
The MA Public Relations program at Birmingham City University is designed to provide students with a solid foundation in public relations theory, strategic planning, and practical skills. It focuses on developing students' ability to manage organizational reputation, build relationships with stakeholders, and execute effective communication campaigns.
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Strategic Communication Planning: The program emphasizes the development of strategic communication plans. Students learn how to analyze organizational goals, identify target audiences, and design communication strategies that align with business objectives. They gain insights into message development, media selection, and campaign evaluation.
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Stakeholder Engagement: The program emphasizes the importance of building and maintaining relationships with stakeholders. Students learn how to identify and understand key stakeholders, develop effective communication strategies, and engage with stakeholders to achieve organizational objectives. They explore techniques for managing stakeholder perceptions and handling public relations crises.
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Media Relations: The program equips students with the skills to effectively interact with the media. Students learn how to develop media relationships, create compelling press releases, and craft media pitches. They understand how to navigate media landscapes, respond to media inquiries, and manage media coverage to enhance organizational reputation.
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Digital and Social Media: With the growing significance of digital platforms, the program focuses on digital and social media in public relations. Students learn how to utilize digital tools, social media platforms, and online communities to enhance communication efforts. They explore content creation, social media monitoring, and online reputation management.
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Crisis Communication: The program addresses the critical aspect of crisis communication. Students learn how to identify potential crises, develop crisis communication plans, and effectively manage communication during challenging situations. They gain skills in crisis response, message consistency, and stakeholder communication in times of crisis.
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Professional Skills and Ethics: The program emphasizes the development of professional skills and ethical practices in public relations. Students learn about professional standards, industry codes of ethics, and legal considerations in public relations. They enhance their writing, presentation, and critical thinking skills essential for effective communication.
Location
Birmingham - City Centre
Score
IELTS 6.5
Tuition Fee
£ 16870
Postgraduate Entry Requirements:
- Minimum Academic Qualifications: International students applying for postgraduate programs are typically required to hold a bachelor's degree or an equivalent qualification with a minimum academic achievement of 55% or above.
- English Language Proficiency: Similar to undergraduate programs, applicants need to demonstrate English language proficiency. The required minimum scores for language proficiency tests are as follows:
- IELTS: Overall score of 6.5, with no individual component below 6.0.
- TOEFL (iBT): Overall score ranging from 79 to 88.
- PTE Academic: Overall score ranging from 56 to 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Birmingham City University
- Vice-Chancellor's International Scholarship:This scholarship is available to international students applying for full-time undergraduate or postgraduate programs at Birmingham City University.The scholarship covers a portion of the tuition fees, providing a financial boost to successful applicants.Eligibility criteria, application deadlines, and the scholarship amount may vary, so it is important to check the university's official website for the most up-to-date information.
- Academic Merit Scholarship:Birmingham City University offers the Academic Merit Scholarship to high-achieving international students who demonstrate exceptional academic performance.The scholarship is available for both undergraduate and postgraduate programs.Eligibility criteria, application procedures, and the scholarship amount may differ based on the level of study and program, so it is advisable to visit the university's official website for specific details.
- Country-Specific Scholarships:Birmingham City University provides scholarships specifically tailored to students from certain countries or regions.These scholarships aim to promote diversity and cultural exchange, and the eligibility criteria, application requirements, and scholarship amounts can vary depending on the country or region.International students should check the university's website or contact the admissions office to find out if there are any country-specific scholarships available for their nationality.
- External Scholarships and Funding:Birmingham City University also encourages international students to explore external scholarship opportunities offered by governmental and non-governmental organizations, as well as corporate sponsors.The university's dedicated scholarship and funding team can provide guidance and support in identifying and applying for external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MA Public Relations program from Birmingham City University have excellent career prospects in various industries.
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Public Relations Manager: Graduates can pursue public relations management roles in organizations across sectors. They can develop and implement strategic public relations plans, manage media relationships, and oversee internal and external communication efforts.
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Media Relations Specialist: Graduates can work as media relations specialists, responsible for building relationships with journalists, managing media inquiries, and securing media coverage. They can work in public relations agencies, corporations, or non-profit organizations.
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Digital Communications Manager: Graduates can specialize in digital communication roles, focusing on leveraging digital platforms, social media, and online communities to enhance organizational communication. They can work in digital marketing agencies, PR departments, or media organizations.
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Crisis Communication Manager: Graduates can work in roles focused on crisis communication, helping organizations navigate challenging situations and protect their reputation. They can develop crisis communication plans, handle media inquiries, and coordinate internal and external communication during crises.
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Corporate Communications Specialist: Graduates can work in corporate communications roles, responsible for managing internal and external communication for organizations. They can develop employee communication strategies, create corporate messaging, and oversee communication campaigns.
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Public Relations Consultant: Graduates can work as public relations consultants, providing strategic advice and support to organizations on public relations initiatives, reputation management, and stakeholder engagement.
