MSc Construction Project Management
The MSc Construction Project Management program at Birmingham City University is a high...
MSc Management and Marketing
Birmingham - City Centre
INTAKE: September
Program Overview
The MSc Management and Marketing program at Birmingham City University is designed to provide students with a comprehensive understanding of marketing principles and their application in a managerial context. The program combines core management concepts with specialized marketing modules to develop well-rounded professionals capable of driving successful marketing strategies.
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Marketing Strategy: The program focuses on developing students' strategic marketing skills. Students learn how to analyze market trends, conduct market research, and develop effective marketing strategies that align with organizational goals. They gain a deep understanding of consumer behavior, competitive positioning, and market segmentation.
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Brand Management: The program emphasizes the importance of brand management in today's competitive marketplace. Students learn how to create and manage strong brands, develop brand positioning strategies, and implement brand communication campaigns. They explore techniques for building brand equity and fostering brand loyalty.
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Digital Marketing: With the growing significance of digital platforms, the program equips students with digital marketing knowledge and skills. They learn about online marketing channels, social media marketing, search engine optimization (SEO), content marketing, and digital analytics. Students understand how to leverage digital tools to reach target audiences effectively.
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Marketing Research and Analytics: The program emphasizes the importance of data-driven decision-making in marketing. Students learn research methodologies, data analysis techniques, and how to interpret marketing data. They acquire skills in market research, customer insights, and marketing performance measurement.
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Consumer Behavior: The program delves into the study of consumer behavior, exploring factors that influence purchasing decisions. Students gain insights into psychological, social, and cultural aspects that shape consumer choices. They understand how to apply this knowledge to develop effective marketing campaigns and tailored product offerings.
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International Marketing: With a global perspective, the program covers international marketing strategies and practices. Students explore the challenges and opportunities of operating in international markets, including market entry strategies, cultural considerations, and adapting marketing campaigns for different regions.
Location
Birmingham - City Centre
Score
IELTS 6.5
Tuition Fee
£ 16870
Postgraduate Entry Requirements:
- Minimum Academic Qualifications: International students applying for postgraduate programs are typically required to hold a bachelor's degree or an equivalent qualification with a minimum academic achievement of 55% or above.
- English Language Proficiency: Similar to undergraduate programs, applicants need to demonstrate English language proficiency. The required minimum scores for language proficiency tests are as follows:
- IELTS: Overall score of 6.5, with no individual component below 6.0.
- TOEFL (iBT): Overall score ranging from 79 to 88.
- PTE Academic: Overall score ranging from 56 to 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Birmingham City University
- Vice-Chancellor's International Scholarship:This scholarship is available to international students applying for full-time undergraduate or postgraduate programs at Birmingham City University.The scholarship covers a portion of the tuition fees, providing a financial boost to successful applicants.Eligibility criteria, application deadlines, and the scholarship amount may vary, so it is important to check the university's official website for the most up-to-date information.
- Academic Merit Scholarship:Birmingham City University offers the Academic Merit Scholarship to high-achieving international students who demonstrate exceptional academic performance.The scholarship is available for both undergraduate and postgraduate programs.Eligibility criteria, application procedures, and the scholarship amount may differ based on the level of study and program, so it is advisable to visit the university's official website for specific details.
- Country-Specific Scholarships:Birmingham City University provides scholarships specifically tailored to students from certain countries or regions.These scholarships aim to promote diversity and cultural exchange, and the eligibility criteria, application requirements, and scholarship amounts can vary depending on the country or region.International students should check the university's website or contact the admissions office to find out if there are any country-specific scholarships available for their nationality.
- External Scholarships and Funding:Birmingham City University also encourages international students to explore external scholarship opportunities offered by governmental and non-governmental organizations, as well as corporate sponsors.The university's dedicated scholarship and funding team can provide guidance and support in identifying and applying for external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc Management and Marketing program from Birmingham City University have excellent career prospects in various industries.
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Marketing Management: Graduates can pursue marketing management roles in organizations of all sizes and sectors. They can lead marketing teams, develop marketing strategies, and oversee the implementation of marketing campaigns.
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Brand Management: Graduates can work in brand management roles, responsible for developing and maintaining strong brands. They can contribute to brand strategy development, brand positioning, and brand communication.
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Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on areas such as social media marketing, content marketing, search engine optimization (SEO), or digital advertising. They can work in digital agencies, e-commerce companies, or marketing departments.
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Market Research Analyst: Graduates can work in market research firms or research departments of organizations, conducting market research, analyzing data, and providing insights to support decision-making.
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International Marketing Specialist: Graduates with a focus on international marketing can pursue careers in global companies or organizations expanding into international markets. They can contribute to market entry strategies, international brand management, and adapting marketing campaigns for different cultural contexts.
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Marketing Consultancy: Graduates can work as marketing consultants, providing strategic advice to companies on marketing initiatives, brand management, and market expansion strategies.
