MSc Accounting and Finance
De Montfort University (DMU) in the UK offers an MSc in Accounting and Finance, providi...
MSc Marketing Management
Faculty of Business and Law, Hugh Aston Building
INTAKE: Jan & Sept
Program Overview
The MSc Marketing Management course at De Montfort University is designed to equip students with advanced knowledge and skills in marketing, enabling them to excel in the dynamic and competitive field of marketing management. The program offers a comprehensive understanding of marketing strategies, consumer behavior, market research, branding, and digital marketing techniques. Students gain practical insights through real-world case studies, industry projects, and guest lectures from marketing professionals. The course is delivered by experienced faculty members who blend academic theory with practical industry expertise.
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Core Concepts: The course provides a solid foundation in marketing management, covering key concepts such as marketing strategy, consumer behavior, market research, branding, advertising, and digital marketing. Students develop a deep understanding of how marketing influences business success and learn to develop effective marketing strategies.
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Industry-Relevant Skills: The curriculum focuses on developing practical skills that are highly valued in the marketing industry. Students learn to conduct market research, analyze consumer behavior, develop marketing campaigns, create brand strategies, and leverage digital marketing channels. They also gain proficiency in data analysis, marketing analytics, and strategic decision-making.
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Digital Marketing Focus: The course places a strong emphasis on digital marketing, recognizing its increasing importance in today's business landscape. Students explore various aspects of digital marketing, including social media marketing, content marketing, search engine optimization (SEO), pay-per-click advertising (PPC), and web analytics. They learn to leverage digital platforms to drive brand awareness, engage customers, and generate leads.
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Practical Approach: The MSc Marketing Management course adopts a practical approach to learning, combining theoretical knowledge with real-world applications. Students engage in industry projects, case studies, and simulations that enable them to apply marketing concepts in practical scenarios. This approach helps them develop critical thinking, problem-solving, and decision-making skills necessary for marketing management roles.
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Industry Connections: DMU has strong links with industry and collaborates with leading companies to provide students with networking opportunities and industry insights. Guest lectures, workshops, and industry visits expose students to the latest trends and practices in marketing. These connections also enhance students' employability by fostering industry-relevant skills and knowledge.
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Professional Development: The course offers professional development opportunities to enhance students' employability. Students have access to career support services, including CV writing workshops, interview preparation, and networking events. They can also pursue professional certifications, such as Google Ads and Google Analytics certifications, to further enhance their marketing credentials.
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Research and Innovation: DMU is a research-driven university, and the MSc Marketing Management course incorporates the latest research findings and industry trends. Students have the opportunity to engage in research projects and explore emerging areas of marketing, such as influencer marketing, artificial intelligence in marketing, and sustainability marketing.
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International Perspective: The course embraces an international perspective, recognizing the global nature of marketing. Students learn about cultural influences on consumer behavior, global marketing strategies, and the challenges of operating in international markets. This prepares them for careers in both domestic and international marketing roles.
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Collaboration and Networking: The course encourages collaboration and teamwork among students. Group projects and interactive class activities foster a collaborative learning environment, allowing students to develop teamwork, communication, and leadership skills. They also have opportunities to build a strong professional network through interactions with fellow students, alumni, and industry professionals.
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Professional Accreditations: The MSc Marketing Management course is accredited by professional bodies such as the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM). This accreditation ensures that the course aligns with industry standards and provides students with a competitive edge in the job market.
Location
Faculty of Business and Law, Hugh Aston Building
Score
IELTS: 6.5
Tuition Fee
£ 15100
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at DMU are typically required to have a minimum of 55% or above in their bachelor's degree or equivalent qualification.
- English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 95, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 67 with no individual score below 62.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at De Montfort University.
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Vice-Chancellor's Sports Scholarship:The Vice-Chancellor's Sports Scholarship is awarded to talented athletes who have represented their country at a national level or have achieved exceptional performance in their sport.This scholarship provides a cash award of up to £6,000 per academic year, along with other benefits such as access to sports facilities, sports science support, and mentoring from elite athletes.Eligible students need to apply for this scholarship and go through a selection process that includes an application and an interview.
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International Alumni Scholarship:The International Alumni Scholarship is available to international students who have completed an undergraduate or postgraduate degree at DMU and wish to pursue a further postgraduate study.This scholarship offers a tuition fee reduction of up to 20% for the duration of the postgraduate program.To be eligible, students need to have achieved a minimum of a second-class honors degree or equivalent in their previous study at DMU.
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Academic Excellence Scholarship:The Academic Excellence Scholarship is awarded to high-achieving international students entering a full-time undergraduate or postgraduate program at DMU.For undergraduate students, this scholarship provides a £3,000 fee reduction for each year of study, while postgraduate students receive a £3,000 discount on their tuition fees.Eligibility is based on academic merit, and students are automatically considered for this scholarship upon submitting their application.
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DMU International Scholarship:The DMU International Scholarship is available to international students who demonstrate academic excellence and commitment to enhancing the international student community at DMU.This scholarship offers a £2,000 tuition fee reduction for the first year of study for undergraduate and postgraduate programs.Eligibility is based on academic achievement, personal statement, and a short essay on contributing to the international student community.
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Regional Scholarships:DMU also offers a range of regional scholarships for students from specific countries or regions.These scholarships aim to promote cultural diversity and strengthen educational ties between DMU and international communities.The eligibility criteria, benefits, and application process for regional scholarships may vary, and students should refer to the official DMU website for specific information.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
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Marketing Manager: Graduates of the MSc Marketing Management course can pursue careers as marketing managers in various industries. They are equipped with the skills to develop and implement marketing strategies, manage marketing campaigns, and analyze market trends. Marketing managers play a crucial role in driving brand awareness, customer engagement, and business growth.
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Digital Marketing Specialist: With a strong emphasis on digital marketing, graduates can excel in roles as digital marketing specialists. They possess the knowledge and skills to leverage digital platforms, analyze digital marketing metrics, and execute effective digital marketing campaigns. Digital marketing specialists are in high demand as businesses increasingly focus on online marketing channels.
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Market Research Analyst: The course equips students with market research skills, including data analysis, consumer behavior analysis, and market segmentation. Graduates can pursue careers as market research analysts, where they gather and analyze data to provide insights into consumer preferences, market trends, and competitor analysis. Market research analysts help organizations make informed marketing decisions.
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Brand Manager: Graduates can pursue roles as brand managers, responsible for developing and managing the brand identity of products or services. They develop brand strategies, oversee brand positioning, and ensure consistent brand messaging across different marketing channels. Brand managers play a critical role in building brand loyalty and enhancing brand reputation.
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Advertising and Promotions Manager: Graduates with a specialization in marketing communication can pursue careers as advertising and promotions managers. They are skilled in developing and implementing advertising campaigns, managing promotional activities, and evaluating the effectiveness of marketing communications. Advertising and promotions managers work closely with creative teams, media agencies, and sales teams to maximize brand exposure.
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Market Analyst: Graduates can work as market analysts, where they analyze market trends, conduct competitor analysis, and assess market opportunities. Market analysts provide valuable insights to businesses regarding market potential, customer preferences, and market entry strategies. They help organizations make data-driven decisions to drive business growth.
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Product Manager: Graduates can pursue careers as product managers, responsible for overseeing the development and marketing of specific products or services. They manage the entire product lifecycle, conduct market research, develop pricing strategies, and coordinate marketing activities. Product managers collaborate with cross-functional teams to ensure successful product launches and achieve sales targets.
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Business Development Manager: Graduates can excel in business development roles, where they identify new market opportunities, build strategic partnerships, and develop business expansion strategies. Business development managers play a key role in driving revenue growth by exploring new markets, developing customer relationships, and negotiating business deals.
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Marketing Consultant: Graduates can work as marketing consultants, providing strategic marketing advice to businesses. They offer expertise in market analysis, marketing strategy development, brand management, and digital marketing. Marketing consultants often work on a project basis, providing tailored marketing solutions to clients from different industries.
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Entrepreneurship and Start-ups: The MSc Marketing Management course also prepares students to start their own ventures or work in entrepreneurial settings. Graduates can apply their marketing knowledge to launch and grow their businesses or contribute to the marketing efforts of start-ups. They understand the importance of effective marketing strategies in establishing and scaling businesses.
