B.A. in Strategic Communication

Oxford, Ohio

 

INTAKE: Jan & Aug

Program Overview

Miami University's B.A. in Strategic Communication is a dynamic and forward-thinking program that reflects the university's commitment to excellence in communication education. With an integrated communication approach, a focus on strategic thinking, hands-on learning opportunities, digital and social media integration, and crisis communication preparedness, the program prepares students to thrive in diverse communication roles. Graduates emerge with a comprehensive understanding of strategic communication principles, ready to contribute to the success of organizations, public relations campaigns, and communication initiatives in an ever-evolving professional landscape. Miami University's B.A. in Strategic Communication is a pathway for students to become adept, strategic, and ethically-minded communicators in a variety of industries.

Curriculum:

  1. Integrated Communication Approach: The B.A. in Strategic Communication at Miami University adopts an integrated approach, covering various facets of communication, including public relations, advertising, digital media, and organizational communication. This comprehensive perspective ensures that students develop a versatile skill set.

  2. Focus on Strategic Thinking: The program places a strong emphasis on strategic thinking and planning. Students learn to analyze communication challenges, identify target audiences, and develop effective strategies to convey messages that align with organizational goals or public relations objectives.

  3. Hands-On Learning Opportunities: Miami University's program provides hands-on learning opportunities, including internships, projects, and collaboration with real-world clients. This practical experience allows students to apply theoretical knowledge in professional settings, enhancing their readiness for the workforce.

  4. Digital and Social Media Integration: Recognizing the importance of digital communication, the curriculum integrates the latest trends in digital and social media. Students explore strategies for effective online communication, content creation, and social media management.

  5. Crisis Communication Preparedness: The program equips students with skills in crisis communication. Understanding the importance of managing communication during challenging times, students learn to develop crisis communication plans and navigate issues that may arise in various contexts.

 

Pollster Education

Location

Oxford, Ohio

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

USD 38122

Entry Requirements for Undergraduate programs Admission :

Application Fees : Undergraduate: $70

  1. Academic Qualifications:

    • Applicants should have completed their secondary education with a minimum of 65% or above, demonstrating a strong academic foundation.
    • Equivalent qualifications from international education systems are considered, and applicants are encouraged to provide transcripts that showcase their academic achievements.
       
  2. English Language Proficiency:

    • IELTS (International English Language Testing System): Overall score of 6.5 with no individual band score less than 6.
    • TOEFL iBT (Test of English as a Foreign Language, Internet-Based Test): Overall score of 80.
    • PTE (Pearson Test of English): Minimum score of 56.

Miami University is dedicated to promoting diversity and providing financial support to international students through various scholarship opportunities. These scholarships are designed to recognize academic achievements, leadership qualities, and contributions to the university community. 

  1. International Student Scholarship: The International Student Scholarship at Miami University is designed to attract and support outstanding students from around the world. This merit-based scholarship considers academic achievements, leadership skills, and extracurricular involvement. Eligible students are typically evaluated based on their academic performance, standardized test scores, and a holistic review of their application. The scholarship is open to both undergraduate and graduate international students.

  2. Global Miami Plan Scholarship: The Global Miami Plan Scholarship is aimed at international students who excel academically and demonstrate a commitment to global perspectives. This scholarship supports students pursuing majors related to global studies, international relations, or a similar field. Applicants are assessed based on their academic record, personal statement, and alignment with the goals of the Global Miami Plan. This scholarship is available for undergraduate students.

  3. Miami University Foundation Scholarships: The Miami University Foundation offers a range of scholarships that are available to both domestic and international students. These scholarships cover various academic disciplines and are awarded based on merit, financial need, and specific criteria set by donors. Eligibility varies depending on the specific Foundation scholarship. Students are encouraged to review the criteria for each scholarship and apply accordingly.

  4. Departmental Scholarships: Some academic departments at Miami University offer scholarships to international students based on their field of study. These scholarships may be tied to specific majors, programs, or academic achievements within a particular department. Eligibility is determined by the respective department's criteria, which may include academic performance, faculty recommendations, and other department-specific requirements.

  5. Graduate Assistantships: Miami University provides graduate assistantship opportunities for international students pursuing graduate-level studies. These assistantships may involve teaching, research, or administrative responsibilities and often include a stipend and tuition remission. Graduate assistantships are typically awarded based on the applicant's academic qualifications, relevant skills, and the needs of the department.

  6. Application Process: Interested international students are usually automatically considered for some scholarships upon submitting their admission applications. However, certain scholarships may require a separate application or additional materials. It is crucial for applicants to carefully review scholarship details and deadlines.

  7. Renewal Criteria: Many scholarships at Miami University are renewable, subject to maintaining a specified GPA and meeting any other renewal criteria outlined in the scholarship award.

Miami University's Bachelor of Arts (B.A.) in Strategic Communication program opens doors to a diverse array of exciting career prospects in the ever-evolving field of communication. Graduates emerge equipped with strategic thinking, versatile communication skills, and a deep understanding of industry trends. Miami University's B.A. in Strategic Communication unlocks a multitude of career opportunities, allowing graduates to play pivotal roles in shaping and enhancing communication strategies across various industries. From public relations specialists and digital marketing coordinators to content strategists, corporate communication specialists, advertising account executives, media planners, and social media managers, the program provides a versatile skill set for success in diverse communication roles.

  1. Public Relations Specialist: Graduates can pursue roles as public relations specialists, crafting and managing the public image of organizations. They engage in media relations, develop press releases, and implement communication strategies to enhance brand reputation.

  2. Digital Marketing Coordinator: With a focus on digital communication, individuals can become digital marketing coordinators. They develop and execute online marketing campaigns, manage social media presence, and analyze digital metrics to optimize communication strategies.

  3. Content Strategist/Creator: The program prepares graduates for roles as content strategists or creators. They craft compelling content for various platforms, including websites, blogs, and social media, ensuring consistency with organizational messaging and branding.

  4. Corporate Communication Specialist: Graduates can pursue careers as corporate communication specialists, working within organizations to manage internal and external communication. They play a key role in fostering a positive organizational culture and conveying strategic messages.

  5. Advertising Account Executive: Individuals may choose to enter the field of advertising as account executives. They collaborate with clients, creative teams, and media outlets to develop and execute advertising campaigns that effectively reach target audiences.

  6. Media Planner: With expertise in strategic communication, graduates can become media planners, determining the most effective channels for reaching target audiences. They analyze media trends, negotiate advertising spaces, and optimize media budgets.

  7. Social Media Manager: B.A. in Strategic Communication graduates are well-suited for roles as social media managers. They develop and implement social media strategies, engage with audiences, and create content that aligns with organizational objectives.


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