MA Luxury Brand Management

Birmingham - UK

INTAKE: September

Program Overview

The MA Luxury Brand Management program at Birmingham City University offers a comprehensive curriculum that combines theoretical learning with practical application. The program covers various aspects of luxury brand management, including brand strategy, consumer behavior, marketing, retail management, and sustainability. It is designed to provide students with a deep understanding of the luxury industry and develop their strategic thinking and management skills.

Luxury Brand Strategy: The program focuses on developing students' skills in crafting effective luxury brand strategies. Students learn how to analyze market trends, identify target audiences, and create compelling brand positioning. They gain insights into building and maintaining a strong brand image in the luxury sector.
Consumer Behavior in Luxury Markets: The program delves into understanding the behavior and preferences of luxury consumers. Students learn how to analyze consumer insights, anticipate trends, and develop marketing strategies that resonate with the target audience. They explore the emotional and experiential aspects of luxury consumption.
Marketing and Communication in the Luxury Industry: The program covers key marketing principles and communication strategies specific to the luxury sector. Students learn how to develop integrated marketing campaigns, utilize digital marketing platforms, and create brand experiences that engage luxury consumers.
Retail Management in Luxury: The program explores the unique challenges and opportunities in luxury retail management. Students gain knowledge of luxury retailing concepts, including store design, visual merchandising, customer service, and omni-channel strategies. They understand the importance of creating an exceptional in-store experience for luxury consumers.
Brand Collaboration and Partnerships: The program emphasizes the importance of brand collaborations and partnerships in the luxury industry. Students learn how to identify and foster strategic alliances that enhance brand value and expand market reach. They gain insights into co-branding, brand licensing, and sponsorship opportunities.
Sustainability and Ethical Practices in Luxury: The program addresses the growing importance of sustainability and ethical practices in the luxury sector. Students explore sustainable brand management strategies, responsible sourcing, and the integration of ethical values into luxury brand operations.
Practical Application: The program integrates practical learning experiences, such as case studies, industry projects, and internships. Students have opportunities to work with luxury brands, gain hands-on experience, and apply their knowledge in real-world scenarios.

Location

Birmingham - UK

Score

IELTS 6.5

Tuition Fee

£ 16870

Postgraduate Entry Requirements:

Minimum Academic Qualifications: International students applying for postgraduate programs are typically required to hold a bachelor's degree or an equivalent qualification with a minimum academic achievement of 55% or above.
English Language Proficiency: Similar to undergraduate programs, applicants need to demonstrate English language proficiency. The required minimum scores for language proficiency tests are as follows:
- IELTS: Overall score of 6.5, with no individual component below 6.0.
- TOEFL (iBT): Overall score ranging from 79 to 88.
- PTE Academic: Overall score ranging from 56 to 59.

Students must provide:

academic marksheets & transcripts
letters of recommendation
a personal statement - SOP
passport
other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at Birmingham City University

Vice-Chancellor's International Scholarship:This scholarship is available to international students applying for full-time undergraduate or postgraduate programs at Birmingham City University.The scholarship covers a portion of the tuition fees, providing a financial boost to successful applicants.Eligibility criteria, application deadlines, and the scholarship amount may vary, so it is important to check the university's official website for the most up-to-date information.
Academic Merit Scholarship:Birmingham City University offers the Academic Merit Scholarship to high-achieving international students who demonstrate exceptional academic performance.The scholarship is available for both undergraduate and postgraduate programs.Eligibility criteria, application procedures, and the scholarship amount may differ based on the level of study and program, so it is advisable to visit the university's official website for specific details.
Country-Specific Scholarships:Birmingham City University provides scholarships specifically tailored to students from certain countries or regions.These scholarships aim to promote diversity and cultural exchange, and the eligibility criteria, application requirements, and scholarship amounts can vary depending on the country or region.International students should check the university's website or contact the admissions office to find out if there are any country-specific scholarships available for their nationality.
External Scholarships and Funding:Birmingham City University also encourages international students to explore external scholarship opportunities offered by governmental and non-governmental organizations, as well as corporate sponsors.The university's dedicated scholarship and funding team can provide guidance and support in identifying and applying for external scholarships.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the MA Luxury Brand Management program from Birmingham City University have promising career prospects in various roles within the luxury industry.

Luxury Brand Manager: Graduates can work as luxury brand managers, responsible for developing and implementing brand strategies for luxury companies. They oversee brand positioning, marketing campaigns, and brand communication efforts.
Marketing Manager: Graduates can pursue careers as marketing managers in luxury companies, leading marketing teams and developing effective marketing strategies to promote luxury brands and engage with target audiences.
Retail Manager: Graduates can work as retail managers in luxury retail outlets, overseeing store operations, managing the customer experience, and ensuring the alignment of the brand image with the in-store environment.
Luxury Product Manager: Graduates can specialize in luxury product management, responsible for the development, launch, and management of luxury products. They work closely with design teams, suppliers, and marketing departments to create desirable luxury products.
Luxury Brand Consultant: Graduates can work as luxury brand consultants, providing strategic guidance and expertise to luxury companies. They assist brands in identifying growth opportunities, improving brand positioning, and enhancing the overall brand experience.
Luxury Market Research Analyst: Graduates can pursue careers as market research analysts, specializing in the luxury industry. They conduct market research, analyze consumer behavior, and provide insights to help luxury brands make informed business decisions.

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