BSc Business Management with Marketing

Edgbaston-Birmingham

 

INTAKE: September

Program Overview

The University of Birmingham offers a three-year BSc Business Management with Marketing program that is designed to provide students with a solid foundation in both business management and marketing. The program combines core business management modules with specialized marketing courses, allowing students to develop a comprehensive skillset that is highly valued by employers.

The BSc Business Management with Marketing program is designed to provide students with a strong foundation in key areas of business management, including accounting, finance, strategy, operations, and entrepreneurship. In addition to these core business management modules, students also take specialized marketing courses, such as marketing research, consumer behavior, branding, and digital marketing.

The program is taught by leading experts in both business management and marketing, providing students with a high-quality education that is both intellectually challenging and practical. The program is designed to develop students' analytical and critical thinking skills, as well as their communication and problem-solving skills.

The final year of the program, students have the opportunity to specialize in areas of marketing that interest them. This includes modules such as social media marketing, global marketing, and integrated marketing communications. Students also have the option to undertake a dissertation, where they can conduct independent research on a marketing-related topic.

Pollster Education

Location

Edgbaston-Birmingham

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 22320

  • Applicants should have successfully completed their secondary education with a minimum overall score of 85% or equivalent in their respective country's grading system.
  • English language proficiency is essential, and students are required to provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 88, with at least 20 in Listening, 21 in Reading, 22 in Speaking, and 21 in Writing.
    • PTE Academic: A minimum overall score of 67 with no individual score below 64.
  • Some programs may have specific subject prerequisites or additional requirements.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Birmingham offers a range of scholarships and bursaries to support students with their studies. 

  1. Academic Scholarships: These are awarded to students who achieve outstanding academic results. The scholarship amount varies depending on the course and level of study.
  2. Sports Scholarships: These are awarded to students who excel in sports. The scholarship covers the cost of tuition fees and accommodation.
  3. International Scholarships: These are awarded to international students who demonstrate academic excellence. The scholarship covers the cost of tuition fees and provides a maintenance allowance.
  4. Subject-specific Scholarships: These are awarded to students studying certain subjects. The scholarship amount and eligibility criteria vary depending on the subject.

The University of Birmingham provides excellent facilities, is highly ranked, and offers a range of scholarships and bursaries to support students.

The University of Birmingham in the UK offers a BSc Business Management with Marketing course, which provides students with a solid foundation in business management principles and specialized knowledge in marketing. This program equips students with the skills and expertise necessary to thrive in the dynamic world of marketing.

  1. Marketing Manager: Graduates can pursue careers as marketing managers, overseeing marketing campaigns, brand development, and customer acquisition strategies. They analyze market trends, conduct market research, and develop marketing plans to promote products or services. Marketing managers work in various industries, including retail, advertising, digital marketing, and consumer goods, contributing to the growth and success of organizations.

  2. Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to understand consumer behavior, market trends, and competitive landscapes. They use research methodologies and statistical tools to interpret data, identify market opportunities, and provide insights for marketing strategies. Market research analysts help organizations make informed decisions by understanding customer preferences, market segmentation, and product positioning.

  3. Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing brand identities, brand positioning, and brand communication strategies. They work closely with marketing teams to ensure brand consistency across various channels and touchpoints. Brand managers play a crucial role in enhancing brand value, building brand loyalty, and differentiating organizations in competitive markets.

  4. Digital Marketing Specialist: Graduates can work as digital marketing specialists, leveraging digital platforms and technologies to promote products or services. They develop and implement online marketing campaigns, optimize websites for search engines, manage social media channels, and analyze digital marketing metrics. Digital marketing specialists help organizations reach their target audience, increase online visibility, and drive customer engagement.

  5. Advertising Account Executive: Graduates can work as advertising account executives, managing client accounts and coordinating advertising campaigns. They work closely with clients to understand their advertising goals, develop creative briefs, and ensure the successful execution of advertising campaigns across different media channels. Advertising account executives collaborate with creative teams, media planners, and market researchers to deliver effective advertising solutions.

  6. Sales Manager: Graduates can pursue careers as sales managers, leading sales teams and driving revenue growth for organizations. They develop sales strategies, set sales targets, and monitor sales performance. Sales managers also collaborate with marketing teams to align sales efforts with marketing initiatives. They work in various industries, such as retail, manufacturing, wholesale, and business-to-business (B2B) sales.

  7. Market Analyst: Graduates can work as market analysts, monitoring market trends, conducting competitor analysis, and providing insights for strategic decision-making. They analyze market data, track industry developments, and assess market potential for new products or expansions. Market analysts help organizations understand market dynamics, identify growth opportunities, and make informed business decisions.

  8. Public Relations Specialist: Graduates can pursue careers as public relations specialists, managing communication and building positive relationships between organizations and their target audiences. They develop PR strategies, create press releases, handle media relations, and manage crisis communications. Public relations specialists help organizations maintain a favorable public image and engage with stakeholders effectively.

  9. Product Manager: Graduates can work as product managers, responsible for the development and management of products throughout their lifecycle. They conduct market research, define product features and specifications, and collaborate with cross-functional teams, including marketing, R&D, and operations, to ensure successful product launches and ongoing product improvement. Product managers play a crucial role in driving product innovation and meeting customer needs.

  10. Business Consultant: Graduates can work as business consultants, providing expertise and strategic advice to organizations on various business aspects, including marketing, sales, and overall business growth. They analyze business operations, identify areas for improvement, and develop recommendations for enhancing efficiency and profitability. Business consultants work with clients from different industries, providing valuable insights and helping organizations achieve their goals.


Similar Courses
WhatsApp Enquiry Call Enquiry