B.S. in Marketing

Oxford, Ohio

 

INTAKE: Jan & Aug

Program Overview

Miami University's B.S. in Marketing program stands out for its comprehensive curriculum that covers traditional and digital marketing strategies. The emphasis on hands-on learning allows students to apply theoretical knowledge in practical settings, preparing them for the dynamic marketing landscape. With a focus on digital marketing and exposure to industry-relevant technologies, graduates are well-positioned to meet the demands of the modern marketing profession. The program's commitment to professional development and networking ensures that students not only acquire knowledge but also build the connections necessary for successful careers in marketing.

Curriculum:

  1. Comprehensive Marketing Curriculum: The B.S. in Marketing program at Miami University offers a comprehensive curriculum covering essential aspects of marketing, including market research, consumer behavior, advertising, and digital marketing. Students gain a solid foundation in both traditional and contemporary marketing strategies.

  2. Hands-On Learning Opportunities: The program emphasizes experiential learning, providing students with hands-on opportunities to apply marketing theories in real-world scenarios. Through internships, case studies, and collaborative projects, students develop practical skills and insights into the dynamic field of marketing.

  3. Digital Marketing Focus: Recognizing the evolving landscape of marketing, the program places a strong emphasis on digital marketing. Students learn about social media marketing, search engine optimization (SEO), and data analytics, ensuring they are well-equipped to navigate the digital aspects of modern marketing.

  4. Industry-Relevant Technologies: Miami University integrates industry-relevant technologies into the curriculum, exposing students to tools and platforms commonly used in the marketing field. This includes marketing automation software, analytics tools, and customer relationship management (CRM) systems.

  5. Professional Development and Networking: The program is designed to foster professional development and networking. Students have access to career services, industry events, and guest lectures from marketing professionals, providing them with valuable insights and connections for future career opportunities.

Pollster Education

Location

Oxford, Ohio

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

USD 38122

Entry Requirements for Undergraduate programs Admission :

Application Fees : Undergraduate: $70

  1. Academic Qualifications:

    • Applicants should have completed their secondary education with a minimum of 65% or above, demonstrating a strong academic foundation.
    • Equivalent qualifications from international education systems are considered, and applicants are encouraged to provide transcripts that showcase their academic achievements.
       
  2. English Language Proficiency:

    • IELTS (International English Language Testing System): Overall score of 6.5 with no individual band score less than 6.
    • TOEFL iBT (Test of English as a Foreign Language, Internet-Based Test): Overall score of 80.
    • PTE (Pearson Test of English): Minimum score of 56.
    • DET (Duolingo English Test): Minimum score of 110.

Miami University is dedicated to promoting diversity and providing financial support to international students through various scholarship opportunities. These scholarships are designed to recognize academic achievements, leadership qualities, and contributions to the university community. 

  1. International Student Scholarship: The International Student Scholarship at Miami University is designed to attract and support outstanding students from around the world. This merit-based scholarship considers academic achievements, leadership skills, and extracurricular involvement. Eligible students are typically evaluated based on their academic performance, standardized test scores, and a holistic review of their application. The scholarship is open to both undergraduate and graduate international students.

  2. Global Miami Plan Scholarship: The Global Miami Plan Scholarship is aimed at international students who excel academically and demonstrate a commitment to global perspectives. This scholarship supports students pursuing majors related to global studies, international relations, or a similar field. Applicants are assessed based on their academic record, personal statement, and alignment with the goals of the Global Miami Plan. This scholarship is available for undergraduate students.

  3. Miami University Foundation Scholarships: The Miami University Foundation offers a range of scholarships that are available to both domestic and international students. These scholarships cover various academic disciplines and are awarded based on merit, financial need, and specific criteria set by donors. Eligibility varies depending on the specific Foundation scholarship. Students are encouraged to review the criteria for each scholarship and apply accordingly.

  4. Departmental Scholarships: Some academic departments at Miami University offer scholarships to international students based on their field of study. These scholarships may be tied to specific majors, programs, or academic achievements within a particular department. Eligibility is determined by the respective department's criteria, which may include academic performance, faculty recommendations, and other department-specific requirements.

  5. Graduate Assistantships: Miami University provides graduate assistantship opportunities for international students pursuing graduate-level studies. These assistantships may involve teaching, research, or administrative responsibilities and often include a stipend and tuition remission. Graduate assistantships are typically awarded based on the applicant's academic qualifications, relevant skills, and the needs of the department.

  6. Application Process: Interested international students are usually automatically considered for some scholarships upon submitting their admission applications. However, certain scholarships may require a separate application or additional materials. It is crucial for applicants to carefully review scholarship details and deadlines.

  7. Renewal Criteria: Many scholarships at Miami University are renewable, subject to maintaining a specified GPA and meeting any other renewal criteria outlined in the scholarship award.

Graduates of Miami University's B.S. in Marketing program emerge with a versatile skill set that opens doors to a myriad of exciting career opportunities. The program's emphasis on a well-rounded marketing education, encompassing traditional and digital strategies, equips students to thrive in today's dynamic business landscape. Miami University's B.S. in Marketing not only prepares students with the knowledge and skills essential for success in the marketing field but also positions them to adapt and thrive in the ever-evolving landscape of business and commerce. Whether in traditional marketing roles, the digital sphere, or strategic management, graduates are poised for rewarding and impactful careers.

  1. Digital Marketing Specialist: With a strong foundation in digital marketing, graduates are well-suited for roles as digital marketing specialists. They can excel in areas such as social media marketing, search engine optimization (SEO), content marketing, and email marketing, contributing to a company's online presence and customer engagement.

  2. Brand Manager: Marketing graduates can pursue careers as brand managers, overseeing the development and execution of brand strategies. This role involves market research, product positioning, and ensuring that the brand's image aligns with consumer expectations.

  3. Market Research Analyst: Those inclined towards data analysis can explore roles as market research analysts. They play a crucial role in gathering and interpreting data to help companies understand market trends, consumer preferences, and competitive landscapes.

  4. Advertising Executive: Graduates can enter the dynamic world of advertising as account executives or creative professionals. They contribute to the development of advertising campaigns, ensuring they resonate with the target audience and effectively communicate the brand's message.

  5. Sales Manager: The program's comprehensive curriculum also prepares students for leadership roles in sales. Graduates can pursue positions as sales managers, overseeing sales teams, developing strategies to meet targets, and building strong client relationships.

  6. E-Commerce Manager: As businesses increasingly shift towards online platforms, B.S. in Marketing graduates are well-positioned to excel as e-commerce managers. They can manage online storefronts, optimize user experience, and implement digital marketing strategies to drive online sales.

  7. Public Relations Specialist: Graduates can explore roles in public relations, managing communication between organizations and the public. They may work on crafting press releases, managing social media communication, and maintaining a positive public image for their employers.

  8. Product Manager: Marketing graduates are equipped to take on roles as product managers, overseeing the development and marketing of specific products. This involves collaborating with cross-functional teams, conducting market analysis, and ensuring the success of the product in the market.


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