MSc Marketing

Southwark Campus

 

INTAKE: January

Program Overview

The MSc Marketing program at London South Bank University offers a comprehensive curriculum that combines theoretical knowledge with practical applications, providing students with a strong foundation in marketing principles and strategies. The program covers a wide range of topics, including consumer behavior, branding, digital marketing, market research, and marketing communications, enabling students to develop a holistic understanding of the marketing landscape.

  1. Marketing Strategy: The program focuses on developing students' skills in formulating effective marketing strategies. Students learn about market analysis, target market identification, positioning, and marketing planning to create competitive advantage.

  2. Consumer Behavior: The program explores the factors that influence consumer behavior and decision-making processes. Students gain insights into consumer psychology, market segmentation, and the role of consumer research in developing effective marketing campaigns.

  3. Brand Management: The program emphasizes the importance of brand management in building strong and sustainable brands. Students learn about brand positioning, brand equity, brand communication, and strategies for brand growth and development.

  4. Digital Marketing: The program covers the latest trends and techniques in digital marketing, equipping students with the skills to leverage digital channels effectively. Students learn about social media marketing, search engine optimization (SEO), online advertising, and analytics to drive successful digital marketing campaigns.

  5. Market Research: The program introduces students to market research methodologies and techniques. Students learn to design and conduct market research studies, collect and analyze data, and derive actionable insights to inform marketing strategies.

  6. Integrated Marketing Communications: The program explores the various elements of marketing communications, including advertising, public relations, sales promotion, and direct marketing. Students learn to develop integrated marketing communication plans that effectively reach target audiences and achieve marketing objectives.

  7. International Marketing: The program addresses the challenges and opportunities of marketing in a global context. Students learn about international market entry strategies, cross-cultural marketing, and adapting marketing strategies to diverse international markets.

Pollster Education

Location

Southwark Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15400

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 65% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 90, with at least 17 in Listening, Reading, Speaking, and 17 Writing.
    • PTE Academic: A minimum overall score of 51 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at London South Bank University.

  1. International Scholarships: LSBU offers a range of scholarships specifically for international students. These scholarships are available at both undergraduate and postgraduate levels and provide financial support towards tuition fees. The eligibility criteria, application process, and deadlines may vary for each scholarship. It is recommended for international students to visit the university's official website or contact the admissions office for detailed information on available scholarships and their specific requirements.
  2. Academic Excellence Scholarships: LSBU acknowledges exceptional academic achievements and rewards international students who demonstrate outstanding academic performance. These scholarships are typically awarded based on academic merit and may cover a portion of tuition fees. Eligible students are required to meet specific academic criteria and may need to provide supporting documents such as transcripts and recommendation letters.
  3. Country-Specific Scholarships: LSBU offers scholarships tailored for students from certain countries or regions. These scholarships aim to attract and support students from specific geographical areas. The eligibility criteria, application process, and scholarship amounts may vary depending on the targeted countries or regions. International students are advised to check the university's website or contact the admissions office to explore country-specific scholarship opportunities.
  4. External Scholarships and Funding Sources: In addition to internal scholarships, LSBU encourages international students to explore external scholarship opportunities and funding sources. There are various organizations, foundations, and government bodies that offer scholarships to support international students studying in the UK. LSBU provides guidance and assistance in identifying and applying for these external scholarships. The university's website or the international student support services can provide information on external scholarship opportunities.
  5. Financial Aid and Support: LSBU offers various financial aid options and support services to assist international students with their financial needs. The university's student services provide guidance on budgeting, managing expenses, and making informed financial decisions. Students can also seek advice on student loans, grants, and other financial assistance programs that may be available to them.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the MSc Marketing program from London South Bank University have excellent career prospects in various marketing roles, both nationally and internationally.

  1. Marketing Manager: Graduates can work as marketing managers, responsible for developing and implementing marketing strategies, managing marketing campaigns, and overseeing marketing activities.

  2. Brand Manager: Graduates can pursue careers as brand managers, responsible for managing and strengthening the brand image and identity of products or services.

  3. Digital Marketing Specialist: Graduates can specialize in digital marketing, working in roles such as digital marketing manager, social media manager, or SEO specialist, helping organizations effectively leverage digital channels for marketing purposes.

  4. Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, analyzing data, and providing insights to support marketing decision-making.

  5. Advertising and Promotion Manager: Graduates can pursue careers in advertising and promotion, working in advertising agencies or marketing departments, creating and implementing advertising campaigns and promotional activities.

  6. Product Manager: Graduates can work as product managers, responsible for developing and managing product portfolios, conducting market research, and ensuring the success of product launches.

  7. Marketing Consultant: Graduates can work as marketing consultants, providing strategic marketing advice and solutions to organizations across different industries.


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