MSc International Marketing

Southwark Campus

 

INTAKE: January

Program Overview

The MSc International Marketing program at London South Bank University is designed to develop students' understanding of international marketing principles, consumer behavior, market research, and strategic marketing management. The program offers a comprehensive curriculum that combines theoretical knowledge with practical applications, enabling students to develop the skills needed to succeed in the global business environment.

  1. International Marketing Strategy: The program focuses on developing students' skills in formulating and implementing effective international marketing strategies. Students learn about market entry strategies, product adaptation, branding, pricing, and promotional techniques in a global context.

  2. Consumer Behavior: The program explores the factors that influence consumer behavior in different cultural and social contexts. Students gain insights into consumer decision-making processes, cultural influences, and the role of technology in shaping consumer behavior.

  3. Global Market Research: The program emphasizes the importance of market research in international marketing. Students learn to conduct market research, analyze data, and apply research findings to make informed marketing decisions.

  4. Digital Marketing and E-commerce: The program covers the latest trends in digital marketing and e-commerce, equipping students with the skills to leverage digital channels for effective marketing campaigns and online business development.

  5. International Brand Management: The program addresses the challenges and strategies involved in managing global brands. Students learn about brand positioning, brand equity, and brand communication in diverse markets.

  6. Cross-cultural Communication: The program focuses on developing students' cross-cultural communication skills, enabling them to effectively communicate and adapt marketing messages to different cultural contexts.

  7. Marketing Analytics: The program introduces students to marketing analytics tools and techniques. Students learn to analyze marketing data, interpret insights, and use data-driven approaches to optimize marketing strategies.

Pollster Education

Location

Southwark Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15400

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 65% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 90, with at least 17 in Listening, Reading, Speaking, and 17 Writing.
    • PTE Academic: A minimum overall score of 51 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at London South Bank University.

  1. International Scholarships: LSBU offers a range of scholarships specifically for international students. These scholarships are available at both undergraduate and postgraduate levels and provide financial support towards tuition fees. The eligibility criteria, application process, and deadlines may vary for each scholarship. It is recommended for international students to visit the university's official website or contact the admissions office for detailed information on available scholarships and their specific requirements.
  2. Academic Excellence Scholarships: LSBU acknowledges exceptional academic achievements and rewards international students who demonstrate outstanding academic performance. These scholarships are typically awarded based on academic merit and may cover a portion of tuition fees. Eligible students are required to meet specific academic criteria and may need to provide supporting documents such as transcripts and recommendation letters.
  3. Country-Specific Scholarships: LSBU offers scholarships tailored for students from certain countries or regions. These scholarships aim to attract and support students from specific geographical areas. The eligibility criteria, application process, and scholarship amounts may vary depending on the targeted countries or regions. International students are advised to check the university's website or contact the admissions office to explore country-specific scholarship opportunities.
  4. External Scholarships and Funding Sources: In addition to internal scholarships, LSBU encourages international students to explore external scholarship opportunities and funding sources. There are various organizations, foundations, and government bodies that offer scholarships to support international students studying in the UK. LSBU provides guidance and assistance in identifying and applying for these external scholarships. The university's website or the international student support services can provide information on external scholarship opportunities.
  5. Financial Aid and Support: LSBU offers various financial aid options and support services to assist international students with their financial needs. The university's student services provide guidance on budgeting, managing expenses, and making informed financial decisions. Students can also seek advice on student loans, grants, and other financial assistance programs that may be available to them.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the MSc International Marketing program from London South Bank University have excellent career prospects in various roles in marketing, both nationally and internationally.

  1. International Marketing Manager: Graduates can work as marketing managers in multinational companies, responsible for developing and implementing international marketing strategies, managing global campaigns, and coordinating marketing activities across different markets.

  2. Market Research Analyst: Graduates can pursue careers as market research analysts, conducting market research studies, analyzing data, and providing insights to support marketing decision-making.

  3. Digital Marketing Specialist: Graduates can specialize in digital marketing, working in roles such as digital marketing manager, social media manager, or search engine optimization (SEO) specialist, helping organizations effectively leverage digital channels for marketing purposes.

  4. Brand Manager: Graduates can work as brand managers, responsible for developing and managing brands in international markets, ensuring brand consistency and enhancing brand equity.

  5. International Sales Manager: Graduates can pursue careers in international sales, managing sales activities and developing sales strategies for global markets.

  6. Marketing Consultant: Graduates can work as marketing consultants, providing strategic marketing advice and solutions to organizations operating in international markets.

  7. Market Entry Specialist: Graduates can work in roles focused on market entry strategies, assisting organizations in entering new international markets, conducting market research, and developing market entry plans.


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