MSc Marketing

Southwark Campus

 

INTAKE: September

Program Overview

The MSc Marketing program at London South Bank University is designed to develop students' expertise in marketing strategy, consumer behavior, market research, and digital marketing. The program offers a comprehensive curriculum that combines theoretical knowledge with practical applications, enabling students to understand market dynamics, develop effective marketing strategies, and drive business growth.

  1. Strategic Marketing: The program focuses on strategic marketing principles, equipping students with the ability to analyze market trends, identify target segments, and develop effective marketing plans that align with organizational goals.

  2. Consumer Behavior: The program emphasizes the understanding of consumer behavior and its impact on marketing decisions. Students learn to analyze consumer insights, identify purchase motivations, and develop marketing strategies that resonate with target audiences.

  3. Market Research and Analysis: The program covers market research techniques, data analysis, and market intelligence. Students learn to conduct market research to identify market opportunities, evaluate competitors, and make informed marketing decisions.

  4. Brand Management: The program explores brand management strategies, including brand positioning, brand equity, and brand communication. Students learn to develop and manage strong brands that differentiate themselves in competitive markets.

  5. Digital Marketing and Social Media: The program addresses the growing importance of digital marketing in today's marketing landscape. Students gain insights into digital marketing channels, social media marketing strategies, content creation, and data analytics to effectively reach and engage target audiences.

  6. Integrated Marketing Communications: The program covers integrated marketing communications strategies, including advertising, public relations, sales promotion, and direct marketing. Students learn to develop cohesive and impactful marketing communication plans.

  7. International Marketing: The program explores the complexities of marketing in a global context. Students learn about international market entry strategies, global marketing campaigns, and cross-cultural marketing considerations.

Pollster Education

Location

Southwark Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15400

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 65% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 90, with at least 17 in Listening, Reading, Speaking, and 17 Writing.
    • PTE Academic: A minimum overall score of 51 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at London South Bank University.

  1. International Scholarships: LSBU offers a range of scholarships specifically for international students. These scholarships are available at both undergraduate and postgraduate levels and provide financial support towards tuition fees. The eligibility criteria, application process, and deadlines may vary for each scholarship. It is recommended for international students to visit the university's official website or contact the admissions office for detailed information on available scholarships and their specific requirements.
  2. Academic Excellence Scholarships: LSBU acknowledges exceptional academic achievements and rewards international students who demonstrate outstanding academic performance. These scholarships are typically awarded based on academic merit and may cover a portion of tuition fees. Eligible students are required to meet specific academic criteria and may need to provide supporting documents such as transcripts and recommendation letters.
  3. Country-Specific Scholarships: LSBU offers scholarships tailored for students from certain countries or regions. These scholarships aim to attract and support students from specific geographical areas. The eligibility criteria, application process, and scholarship amounts may vary depending on the targeted countries or regions. International students are advised to check the university's website or contact the admissions office to explore country-specific scholarship opportunities.
  4. External Scholarships and Funding Sources: In addition to internal scholarships, LSBU encourages international students to explore external scholarship opportunities and funding sources. There are various organizations, foundations, and government bodies that offer scholarships to support international students studying in the UK. LSBU provides guidance and assistance in identifying and applying for these external scholarships. The university's website or the international student support services can provide information on external scholarship opportunities.
  5. Financial Aid and Support: LSBU offers various financial aid options and support services to assist international students with their financial needs. The university's student services provide guidance on budgeting, managing expenses, and making informed financial decisions. Students can also seek advice on student loans, grants, and other financial assistance programs that may be available to them.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the MSc Marketing program from London South Bank University have excellent career prospects in various marketing roles, both domestically and internationally.

  1. Marketing Manager: Graduates can pursue careers as marketing managers, overseeing marketing strategies, campaign development, and brand management for organizations across different industries.

  2. Market Research Analyst: Graduates can work as market research analysts, conducting research, analyzing data, and providing insights to support marketing decisions and identify market opportunities.

  3. Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and data analytics.

  4. Brand Manager: Graduates can work as brand managers, responsible for developing and managing brand strategies, maintaining brand consistency, and enhancing brand value in the market.

  5. Marketing Consultant: Graduates can work as marketing consultants, providing strategic marketing advice and guidance to organizations across various sectors.

  6. Advertising Executive: Graduates can pursue careers in advertising agencies, working on creative advertising campaigns, media planning, and brand communication strategies.

  7. Market Research Manager: Graduates can work as market research managers, leading research projects, managing teams, and providing market insights to drive business growth.


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