MSc Business Project Management
The MSc Business Project Management program at London South Bank University provides st...
Southwark Campus
INTAKE: September
The MSc International Marketing program at London South Bank University is designed to develop students' expertise in international marketing strategies, market research, consumer behavior, and digital marketing. The program offers a comprehensive curriculum that combines theoretical knowledge with practical applications, enabling students to understand the complexities of global markets and effectively promote products and services across borders.
International Marketing Strategy: The program focuses on developing effective marketing strategies in an international context. Students learn to analyze market trends, identify target segments, and develop marketing plans to penetrate global markets.
Cross-Cultural Consumer Behavior: The program emphasizes the importance of understanding consumer behavior in diverse cultural contexts. Students learn to identify cultural influences on consumer decision-making and develop marketing strategies that resonate with different target markets.
Market Research and Analysis: The program covers market research techniques, data analysis, and market intelligence. Students learn to conduct market research to identify market opportunities, evaluate competitors, and make informed marketing decisions.
Branding and Global Communications: The program explores the strategies and techniques for building strong global brands. Students learn to develop brand positioning, design effective communication campaigns, and manage brand reputation across international markets.
Digital Marketing and Social Media: The program addresses the growing importance of digital marketing in international contexts. Students learn to leverage digital channels, employ social media marketing strategies, and measure the effectiveness of digital campaigns in reaching global audiences.
International Sales and Distribution: The program covers international sales and distribution strategies. Students gain insights into sales management, channel selection, and logistics to effectively reach and serve international customers.
Emerging Trends in International Marketing: The program explores the latest trends and innovations in international marketing. Students learn about topics such as sustainability, ethical marketing, influencer marketing, and the impact of technology on global marketing practices.
Southwark Campus
IELTS 6.5
£ 15400
Postgraduate Entry Requirements:
Students must provide:
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at London South Bank University.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc International Marketing program from London South Bank University have excellent career prospects in various marketing roles, both domestically and internationally.
International Marketing Manager: Graduates can pursue careers as international marketing managers, responsible for developing and implementing marketing strategies in global markets, managing international campaigns, and driving brand awareness and growth.
Market Research Analyst: Graduates can work as market research analysts, conducting research, analyzing data, and providing insights to support marketing decisions and market expansion strategies.
Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on areas such as social media marketing, search engine optimization (SEO), content marketing, and data analytics in the context of international markets.
Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing global brand strategies, maintaining brand consistency, and ensuring brand equity across international markets.
International Business Development Manager: Graduates can work in business development roles, identifying new market opportunities, negotiating partnerships and collaborations, and driving international growth for organizations.
Marketing Consultant: Graduates can work as marketing consultants, providing advisory services to organizations on international marketing strategies, market entry, and brand positioning.