MSc International Marketing

Southwark Campus

 

INTAKE: September

Program Overview

The MSc International Marketing program at London South Bank University is designed to develop students' expertise in international marketing strategies, market research, consumer behavior, and digital marketing. The program offers a comprehensive curriculum that combines theoretical knowledge with practical applications, enabling students to understand the complexities of global markets and effectively promote products and services across borders.

  1. International Marketing Strategy: The program focuses on developing effective marketing strategies in an international context. Students learn to analyze market trends, identify target segments, and develop marketing plans to penetrate global markets.

  2. Cross-Cultural Consumer Behavior: The program emphasizes the importance of understanding consumer behavior in diverse cultural contexts. Students learn to identify cultural influences on consumer decision-making and develop marketing strategies that resonate with different target markets.

  3. Market Research and Analysis: The program covers market research techniques, data analysis, and market intelligence. Students learn to conduct market research to identify market opportunities, evaluate competitors, and make informed marketing decisions.

  4. Branding and Global Communications: The program explores the strategies and techniques for building strong global brands. Students learn to develop brand positioning, design effective communication campaigns, and manage brand reputation across international markets.

  5. Digital Marketing and Social Media: The program addresses the growing importance of digital marketing in international contexts. Students learn to leverage digital channels, employ social media marketing strategies, and measure the effectiveness of digital campaigns in reaching global audiences.

  6. International Sales and Distribution: The program covers international sales and distribution strategies. Students gain insights into sales management, channel selection, and logistics to effectively reach and serve international customers.

  7. Emerging Trends in International Marketing: The program explores the latest trends and innovations in international marketing. Students learn about topics such as sustainability, ethical marketing, influencer marketing, and the impact of technology on global marketing practices.

Pollster Education

Location

Southwark Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15400

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 65% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 90, with at least 17 in Listening, Reading, Speaking, and 17 Writing.
    • PTE Academic: A minimum overall score of 51 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at London South Bank University.

  1. International Scholarships: LSBU offers a range of scholarships specifically for international students. These scholarships are available at both undergraduate and postgraduate levels and provide financial support towards tuition fees. The eligibility criteria, application process, and deadlines may vary for each scholarship. It is recommended for international students to visit the university's official website or contact the admissions office for detailed information on available scholarships and their specific requirements.
  2. Academic Excellence Scholarships: LSBU acknowledges exceptional academic achievements and rewards international students who demonstrate outstanding academic performance. These scholarships are typically awarded based on academic merit and may cover a portion of tuition fees. Eligible students are required to meet specific academic criteria and may need to provide supporting documents such as transcripts and recommendation letters.
  3. Country-Specific Scholarships: LSBU offers scholarships tailored for students from certain countries or regions. These scholarships aim to attract and support students from specific geographical areas. The eligibility criteria, application process, and scholarship amounts may vary depending on the targeted countries or regions. International students are advised to check the university's website or contact the admissions office to explore country-specific scholarship opportunities.
  4. External Scholarships and Funding Sources: In addition to internal scholarships, LSBU encourages international students to explore external scholarship opportunities and funding sources. There are various organizations, foundations, and government bodies that offer scholarships to support international students studying in the UK. LSBU provides guidance and assistance in identifying and applying for these external scholarships. The university's website or the international student support services can provide information on external scholarship opportunities.
  5. Financial Aid and Support: LSBU offers various financial aid options and support services to assist international students with their financial needs. The university's student services provide guidance on budgeting, managing expenses, and making informed financial decisions. Students can also seek advice on student loans, grants, and other financial assistance programs that may be available to them.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the MSc International Marketing program from London South Bank University have excellent career prospects in various marketing roles, both domestically and internationally.

  1. International Marketing Manager: Graduates can pursue careers as international marketing managers, responsible for developing and implementing marketing strategies in global markets, managing international campaigns, and driving brand awareness and growth.

  2. Market Research Analyst: Graduates can work as market research analysts, conducting research, analyzing data, and providing insights to support marketing decisions and market expansion strategies.

  3. Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on areas such as social media marketing, search engine optimization (SEO), content marketing, and data analytics in the context of international markets.

  4. Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing global brand strategies, maintaining brand consistency, and ensuring brand equity across international markets.

  5. International Business Development Manager: Graduates can work in business development roles, identifying new market opportunities, negotiating partnerships and collaborations, and driving international growth for organizations.

  6. Marketing Consultant: Graduates can work as marketing consultants, providing advisory services to organizations on international marketing strategies, market entry, and brand positioning.


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