MSc Digital Marketing

Postgraduate Entry Requirements:

• Academic Qualifications: International students applying for postgraduate programs at NTU are required to hold a relevant undergraduate degree or its equivalent from a recognized institution.
• Percentage Requirement: NTU typically expects international students to have achieved a minimum of 50 to 65% or above in their previous academic qualifications. However, specific entry requirements may vary depending on the program and the country's educational system from which the student has graduated.
• English Language Proficiency: Similar to undergraduate programs, international students applying for postgraduate programs at NTU are required to demonstrate English language proficiency. The accepted English language tests and minimum scores are the same as for undergraduate programs:
  • IELTS: A minimum overall score of 6.5, with no less than 5.5 in each component.
  • TOEFL: A minimum score of 81 on the internet-based test (iBT).
  • PTE: A minimum score of 62.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at Nottingham Trent University:

1. International Vice-Chancellor's Scholarship: NTU offers the Vice-Chancellor's Scholarship for international students. This scholarship is highly competitive and awarded based on academic excellence, with a focus on the applicant's achievements and potential contributions to NTU and their chosen field of study.
2. International Postgraduate Scholarship: NTU offers postgraduate scholarships for international students pursuing a master's degree or research program. These scholarships are awarded based on academic merit and can help cover a portion of the tuition fees.
3. Country-Specific Scholarships:NTU offers scholarships tailored to students from specific countries or regions. These scholarships aim to attract talented individuals from diverse backgrounds and may have specific eligibility criteria, such as academic achievement or residency in a particular country. International students are advised to check the NTU website or contact the admissions office for information on country-specific scholarships.
4. External Scholarships:NTU encourages international students to explore external scholarship opportunities. There are various organizations, foundations, and governments that offer scholarships to support international students studying in the UK. NTU provides guidance and resources to help students identify and apply for these external scholarships.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

The MSc Digital Marketing course at Nottingham Trent University in the UK offers excellent career prospects for graduates.  

1. Wide Range of Job Opportunities: Graduates of the MSc Digital Marketing course are well-equipped to pursue various roles in the digital marketing industry. They can find employment in diverse sectors such as advertising agencies, marketing departments of companies, digital marketing agencies, media organizations, e-commerce companies, and consultancy firms. The course provides a solid foundation in digital marketing principles and strategies, enabling graduates to explore job opportunities across different industries.

2. Digital Marketing Manager: With their in-depth knowledge of digital marketing techniques, strategies, and tools, graduates can aspire to become digital marketing managers. In this role, they oversee and manage digital marketing campaigns, develop and implement marketing strategies, analyze data and metrics, and collaborate with cross-functional teams to achieve marketing objectives. Digital marketing managers play a crucial role in driving online visibility, brand awareness, customer engagement, and lead generation.

3. Social Media Manager: Social media platforms are essential for businesses to connect with their target audience and build brand presence. Graduates of the MSc Digital Marketing course can pursue careers as social media managers, responsible for creating and implementing social media strategies, managing social media accounts, developing engaging content, monitoring social media analytics, and fostering customer engagement. They help organizations leverage the power of social media to enhance brand reputation and drive business growth.

4. SEO Specialist: Search Engine Optimization (SEO) is vital for businesses to improve their online visibility and rank higher in search engine results. Graduates with expertise in SEO can work as SEO specialists, optimizing websites, and content to increase organic traffic, improve search engine rankings, and enhance user experience. They analyze keywords, implement on-page and off-page SEO techniques, monitor website performance, and stay updated with search engine algorithms to drive targeted traffic and maximize website visibility.

5. Digital Analyst: Data analysis plays a crucial role in digital marketing decision-making. Graduates can pursue careers as digital analysts, responsible for collecting and analyzing data from various digital marketing channels, identifying trends and patterns, and generating insights to drive marketing strategies. They use analytical tools to measure campaign effectiveness, track website performance, understand customer behavior, and optimize marketing efforts based on data-driven insights.

6. Content Marketer: Content marketing is a key component of digital marketing strategies. Graduates can work as content marketers, responsible for creating compelling and engaging content across various digital platforms such as websites, blogs, social media, and email campaigns. They develop content strategies, conduct keyword research, write and edit content, and measure content performance to drive brand awareness, audience engagement, and lead generation.

7. Digital Consultant: With their comprehensive knowledge of digital marketing practices, graduates can pursue careers as digital consultants or freelancers, providing expert advice and guidance to businesses seeking to improve their online presence and digital marketing efforts. They offer strategic insights, conduct audits, recommend optimization strategies, and help organizations develop effective digital marketing campaigns.

Nottingham Trent University's MSc Digital Marketing course equips graduates with the skills, knowledge, and practical experience necessary to thrive in the digital marketing industry. The course's emphasis on practical application, industry connections, and research-led teaching ensures that graduates are well-prepared to meet the demands of the dynamic digital marketing landscape. By pursuing the MSc Digital Marketing course at Nottingham Trent University, students can open up diverse and rewarding career opportunities in the exciting field of digital marketing.