MSc International Business Management with Marketing

Southwark Campus

 

INTAKE: September

Program Overview

The MSc International Business Management with Marketing program at London South Bank University is designed to develop students' knowledge and skills in both business management and marketing disciplines. The program offers a comprehensive curriculum that combines theoretical knowledge with practical applications, enabling students to excel in the dynamic field of international business and marketing.

  1. International Business Strategy: The program focuses on the development and implementation of international business strategies in a global context. Students learn to analyze market trends, assess competitive environments, and develop strategic plans to achieve international business objectives.

  2. Marketing Management: The program covers various aspects of marketing management, including market research, consumer behavior, branding, and digital marketing. Students gain a deep understanding of marketing principles and develop the skills to create effective marketing strategies in international markets.

  3. Global Supply Chain Management: The program explores the complexities of managing global supply chains and logistics. Students learn about sourcing, procurement, inventory management, and distribution strategies in the context of international business operations.

  4. Cross-Cultural Management: The program emphasizes the importance of cross-cultural understanding in international business. Students develop cultural intelligence and learn to navigate cultural differences to effectively manage international teams and negotiate across cultures.

  5. International Market Entry and Expansion: The program covers market entry strategies, including modes of entry such as exporting, licensing, franchising, joint ventures, and foreign direct investment. Students gain insights into the challenges and opportunities associated with expanding businesses into international markets.

  6. Digital Marketing and E-commerce: The program incorporates the latest trends in digital marketing and e-commerce, equipping students with the knowledge and skills to leverage digital platforms for marketing strategies and online business expansion.

  7. Business Research and Analytics: The program emphasizes the importance of data-driven decision-making in international business. Students learn research methodologies and analytical tools to gather and analyze data for informed business decision-making.

Pollster Education

Location

Southwark Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15400

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 65% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 90, with at least 17 in Listening, Reading, Speaking, and 17 Writing.
    • PTE Academic: A minimum overall score of 51 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at London South Bank University.

  1. International Scholarships: LSBU offers a range of scholarships specifically for international students. These scholarships are available at both undergraduate and postgraduate levels and provide financial support towards tuition fees. The eligibility criteria, application process, and deadlines may vary for each scholarship. It is recommended for international students to visit the university's official website or contact the admissions office for detailed information on available scholarships and their specific requirements.
  2. Academic Excellence Scholarships: LSBU acknowledges exceptional academic achievements and rewards international students who demonstrate outstanding academic performance. These scholarships are typically awarded based on academic merit and may cover a portion of tuition fees. Eligible students are required to meet specific academic criteria and may need to provide supporting documents such as transcripts and recommendation letters.
  3. Country-Specific Scholarships: LSBU offers scholarships tailored for students from certain countries or regions. These scholarships aim to attract and support students from specific geographical areas. The eligibility criteria, application process, and scholarship amounts may vary depending on the targeted countries or regions. International students are advised to check the university's website or contact the admissions office to explore country-specific scholarship opportunities.
  4. External Scholarships and Funding Sources: In addition to internal scholarships, LSBU encourages international students to explore external scholarship opportunities and funding sources. There are various organizations, foundations, and government bodies that offer scholarships to support international students studying in the UK. LSBU provides guidance and assistance in identifying and applying for these external scholarships. The university's website or the international student support services can provide information on external scholarship opportunities.
  5. Financial Aid and Support: LSBU offers various financial aid options and support services to assist international students with their financial needs. The university's student services provide guidance on budgeting, managing expenses, and making informed financial decisions. Students can also seek advice on student loans, grants, and other financial assistance programs that may be available to them.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the MSc International Business Management with Marketing program from London South Bank University have diverse career prospects in the global business and marketing industry.

  1. International Marketing Manager: Graduates can pursue careers as marketing managers, developing and implementing marketing strategies for international markets, managing brand positioning, and conducting market research to identify consumer trends.

  2. Business Development Manager: Graduates can work as business development managers, identifying new business opportunities in international markets, negotiating partnerships and collaborations, and driving business growth.

  3. Market Research Analyst: Graduates can work as market research analysts, conducting research to gather market intelligence, analyzing consumer behavior, and providing insights to support marketing and business decision-making.

  4. International Sales Manager: Graduates can pursue careers as international sales managers, overseeing sales operations in global markets, managing sales teams, and driving revenue growth.

  5. Export Manager: Graduates can work as export managers, responsible for managing international sales and distribution channels, ensuring compliance with export regulations, and expanding the company's presence in international markets.

  6. Digital Marketing Specialist: Graduates can specialize in digital marketing, working in roles such as digital marketing managers or social media managers, creating and implementing digital marketing campaigns, and leveraging online platforms for brand promotion and customer engagement.


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